dianova mocktails evaluation impact 2009 2013

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IMPACT 2013 | Health Promotion Initiative “Mocktails: memories of a fun night” May, 3 rd -4 th

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IMPACT 2013 | Health Promotion Initiative “Mocktails: memories of a fun night” May, 3rd-4th. Positive Change of behaviour Through Health Education & Promotion: an effective way to Individuals and Groups learn how to behave, in order to promote, mantain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community. Collaborate with us to Inspire Change! Be a Partner at the next 6th edition 2014... Dianova Portugal in partnership with +40 Public and Private Organizations since 2009 up to 2013 and beyong!

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  • 1. IMPACT 2013 | Health Promotion Initiative Mocktails: memories of a fun night May, 3rd-4th

2. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 2 Dianova Network| Hub of Public Affairs Internationally Recognized MISSION: To develop actions and programs that will contribute to the Personal Autonomy and Social Development. 3 Continents | 11 Countries 3. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 3 Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and Non-Governmental Organization for Development Cooperation Culture Oriented Social and Solidarity Agent Social & Organizational Innovation Social Changing Promoter PROTOCOLS AFFILIATIONS Education and Health Promotion Drug Abuse Treatment Socio and Professional Reintegration Psychosocial Support Training & Empowerment (Hard | Soft Skills) AREASOFINTERVENTION 4. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 4 Certifications | Accreditations Dianova ISO 9001:2008 EFR DGERT | CCPFC Quality Management System CTQL (1st in Portugal) Family Responsible Entity Social Economy (1st in Portugal) Training Organization (CFD) DGERT MTSS | CCPFC ME 5. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 5 Social Enterprise Nursery Plant HEADQUARTERS Dianova Portugal Therapeutic Community Quinta Lapas Training Center Dianova Reintegration Apartment Psychosocial Support Center +Health Students Residential Dianova | Operational Units (Lisbon | Oliveira Azemis | Torres Vedras) Emergency Center Project Casa Azul 6. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 6Compromisso| Solidariedade| Tolerncia| Internacionalidade Inspirando a Mudana! Dianova Portugal Areas 77,9% Programs 22,1% Management Gender 50% Female 50% Male Age Average 40,1 Qualifications 31% College 69% High School The TeamTalent Retention 94%41 Employees 90% Direct Contracts 10% Indirects 7. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 7 Health is a fundamental right and essencial for social and economic development. It is a process to allow people to have a greater control over their health and to improve it. in Jacarta Declaration., 1997 PRINCIPLES OF HEALTH PROMOTION Ottawa Letter (OMS 1986) Process that aims to increase individuals and communities capacity to control health, strengthening the rights and responsability for health. Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse Strategies: Cause defense; Training: information, skills and opportunities to make healthier choices; How: inter, intra and non-governmental, industry, experts, communities, media 8. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 8 Benchmark | Increased Social Risk Perception Decreases Drug Abuse SOURCE The Monitoring The Future Study (Capter 8 - Page 407) http://www.monitoringthefuture.org/ /pubs/monographs/mtf- vol1_2012.pdf 9. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 9 Torres Vedras 24.600 inhabitants 40kms from Lisbon The Community Problem Increased use of Cannabis and Alcohol in Torres Vedras Increased Road accidents & Domestic Violence Lack of prevention Plans in schools ESPAD11 Drug use 17-18 years 8% other drugs 16% cannabis 52% alcool School dropout 18-24 years 20,8% (against 13% EU) Eurostat12 Increas of Delinquency 12,9% & Teenage Pregnancy 9% (#1 EU) 10. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 10 The Initiative Mocktails 2009-2013 WHAT IS IT? Action to promote health and community Engagement based on a cooperative strategy by Dianova in partnership with +40 national, regional and local public & private organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as dropout, anxiety/depression, accidents among teenagers and young adults (15-25 years). DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults A Socially Responsible Initiative. WHERE? Torres Vedras, May 2009-2013 11. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 11 Increasing awareness without moral prejudice in a close relationship and cooperation is the philosophy of this initiative for Health Promotion. The InitiativeMocktails 2013 12. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 12 26 Police Officers+ Red Bull Increment awereness of a civically responsible attitude to decrease risk behaviors. 30 Citizenship Awards 0% Alcohol = Red Bull Can Use of drugs and alcohol is the main cause of road accidents in Portugal, followed by excessive speed. 2.234 drivers 15 19 years envolved in road accidents. The InitiativeMocktails 2013 13. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 13 17 INSTITUTIONAL & SPONSORS 43 National | Regional Partners 7 SCHOOLS 4 RESTAURANTS 15 CLUBS & BARS 14. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 14 Institutionals: City Council of Torres Vedras, PSP, GNR, Civil Protection, Promotorres, Slingshot Communication and Multimedia, Cinema of Torres Vedras, Masterdesafios, ATV, Local Development Association Torres Viva, Sons em Trnsito, Pedro Abrunhosa & Comit Caviar Schools: ESCO Escola de Servios e Comrcio do Oeste, Professional Agricultural School Fernando Barros Leal, Cenfim Torres Vedras Core, Penafirme High School, Madeira Torres High School, Agrupamento de Escolas Padre Vtor Melcias, ISPO West Superior School. Logistics: Restaurants: Midi, Pateo Faustino, Saborear, A Vernica; Bars: Enoteca BOC, Hora H, 3A, Villa Caf, Elegance, Mezza Caf, Boca Roxa, Taberna do Alcaide, Confraria, Casa do Sporting, Wallpaper, Celeiro; Discotecas: Mau Maria, Danceteria Orqudea Club, Danceteria Cermica; Red Bull Culture cooperation with Multi-stakeholders based on strong capital, stategic partnership & networks 43 National| Regional Partners Media: Rdio Europa, Rdio Clube da Lourinh, Radioeste, Radio Osis 15. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 15 Health Ambassadors Volunteers 48 Health Ambassadors 115 Night Clubs Employees 26 Police Officers PSP | GNR | PC TVD | Red Bull 16. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 16 Solidarity Concert for Prevention with Pedro Abrunhosa & Comit Caviar 1.353 in the audience 36 Sponsors 17. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 17 Solidarity Concert for Prevention with Pedro Abrunhosa & Comit Caviar Video Pedro Abrunhosa commited with Dianovas Cause| Drug Prevention Concert May, 4th 2013 | Torres Vedras 18. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 18 Promotional Materials Flyers Posters Vouchers T-shirts Banners Headers 19. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 19 Promotion | External Disclosure 20. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 20 Promotion | Media News Releases 4 Radio Interviews 4 News in Regional Press 49 Online News & Social Networks 2 Radio Contests 21. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 21 Listen Interview: https://pt-br.facebook.com/dianovaportugal/posts/524073950983708 Cristina Lopes, Coordinator for Prevention at Dianova Association; Ana Umbelino, Councilwoman for Social Affairs at City Council Torres Vedras; Bruno Barbosa, from the Local Development Association"Torres Viva" Promotion| Media News Releases 22. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 22 Promotion | Media News Releases 23. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 23 Promotion | Media News Releases 24. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 24 What people told us Pedro Abrunhosa | And the night filled with a rare light, a brise that was common to all of us, because touched us at the same time. Just inside we felt that breathing, without saying a word. Today we are, indeed, ONE. Thank you, Torres Vedras, for the magnificent spectacle that you provided. https://www.facebook.com/dianovaportugal#!/PedroAbrunhosaFanClub?fref=ts Joaquim Costa | An excelent concert, as they all are. A concert against drug abuse and in favour of the fight against drugs and alcohol. One of the highlights of the night was a rare and special interpretation of the song Ser. Thank you Pedro and Comit Caviar. Helena Antunes | Fantastic concert! And even more because they joined to Dianovas cause.. Great artists reveal themselves in this situations! Thanks for providing such a good time. Elsa Calvo | Noble person, noble cause! Luciana Duarte | Was BEAUTIFUL, INTENSE, REAL, touched the heart. 25. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 25 2.400 Mocktails Healthly consumed 40 People with PSP/GNR + Red Bull 48 Volunteers with a wide smile and lots of energy 20 Police Officers from PSP| GNR & Civil Protection TVD 12 Patrol Vehicles 1.000 Students at 7 Schools 43 Partners* & 115 Night Clubs Employees 1.353 People attended Pedro Abrunhosa & Comit Caviars Concert DIRECT IMPACT 2013 5.025 PEOPLE 30 Citizenship Awards 0% alcohol (Red Bull Cans) 2 (6) Wing-Girls Team *We considered 1 Person/ Partner as an indicator. 26. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 26 11.974 Mocktails Healthly consumed 448 People with auto-stop PSP/GNR + Red Bull 197 Volunteers with a wide smile and lots of energy 86 Police Officers from PSP| GNR & Civil Protection TVD 4.000 Students at 21 Schools 149 Partners* & 375 Night Clubs Employees DIRECT IMPACT 2007-2013 18.674 PEOPLE 80 Citizenship Awards 0% alcohol (Red Bull Cans) 4 (12) Wing-Girls Team 1.353 People assisted Pedro Abrunhosa & Comit Caviar s Concert *We considered 1 Person/ Partner as an indicator. 27. Commitment| Solidarity| Tolerance| Internacionality Inspiring Change! Dianova Portugal 27 Embrace Change Learn with mistakes Amuse yourself, dont take risks Positive Change of behaviour Through Health Education & Promotion An effective way to Individuals and Groups learn how to behave, in order to promote, mantain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community. Collaborate with us to Inspire Change ! Be a partner for This Action 28. Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: [email protected]| Website: http://www.dianova.pt www.dianova.pt www.formacao.dianova.pt http://aprendercrescerconcretizar.wordpress.com dianovaportugal dianova-portugal www.apoiopsicossocial.dianova.pt