Dial Soap RedesignHailey Lewis

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Table of Contents

Redesign Plan..............................................................................................4

Style Guide.....................................................................................................6

Package Design............................................................................................9

Photography................................................................................................10

Product Advertisement............................................................................11

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Redesign PlanDial Soap has been in business for over 65 years now. The current design is simple and clean, but I am going to improve it by revaluating both their mission and their target audience. I will incorporate these important factors into the design. I will make the design more modern and use different colors so that Dial soap will stand out more on the shelf. The ingredients and other important information will be clear and legible as well as visually appealing.

Dial has made it their mission to deliver high quality, safe, and clean soap to families. They have a variety of different products and scents and their target audience is families in America who value clean hands without a high cost.

To keep American uniforms free of fungus during World War II, Dr. William Gump created a germicidal compound. This compound, dubbed G-11, would become the active ingredient in Dial soap. Once the company was started in 1950, physicians began recommending it to their patients and one decade later became the first soap in space. Creating a label with the eye-catching design that Dial Liquid Soap needs will increase sales because it will stand out to consumers on the shelf. Dial has great advertising so making sure the public is aware of the package redesign will show the public that Dial is determined to stick around by consistently changing and improving their product. Creating advertisements to be shared online will allow the public to see the changes that Dial is making in order to ensure the value and quality not only in this product, but also in the company itself.

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Style GuideFONTS: Titles FONTS: Body Copy

BlackJackRegular Regular Avenir Next Ultra Light Avenir Next Regular Avenir Next Italic Avenir Next Medium Avenir Next Demi Bold Avenir Next Bold Italic Avenir Next Bold Avenir Next Heavy

Title fonts on packaging should be between size 11 and 18 pts. When emphasis is needed, adjust size slightly because there are not bold styles with this font.

Body fonts should be between size 4 and 14 pts. When emphasis is needed, change style to medium or demi bold.

Midnight VioletCMYK: 90 96 38 59RGB: 27 0 57Pantone: 274 CHEX: # 1b0039

LavenderCMYK: 87 100 12 4RGB: 75 28 130Pantone: 2607 CHEX: # 4b1c82

Spring RoseCMYK: 29 61 5 0RGB: 182 120 172Pantone: 7440 CHEX: # b678ac

Aloe GreenCMYK: 79 46 62 31RGB: 52 91 83Pantone: 5477 CHEX: # 345b53

IvoryCMYK: 0 2 20 0RGB: 255 245 211Pantone: 7499 CHEX: # fff5d3

Bright YellowCMYK: 7 4 97 0RGB: 243 226 30Pantone: 604 CHEX: # f3e21e

Robin BlueCMYK: 50 0 27 0RGB: 117 213 202Pantone: 7471 CHEX: # 8cddd3

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Package DesignStyle GuideThe color logo should be used on all packaging and marketing. The black and white logo should rarely be used unless circumstances require it to be used. The logo should be placed 1/2 inch from the top of the front label. It should not exceed 1 inch wide on the front label.

Breathe in a fragrance blend that is exotic while gently

cleansing your hands of dirt and germs. Lavender

& Twilight Jasmine

Healthier Skin. Healthier You.

Visit our web site at www.dialsoap.com MADE IN USA2015 & Distributed by THE DIAL CORPORATION

A COMPANY, SCOTTSDALE, AZ 85255This distinctive design and elements of this package are proprietary

and owned by The Dial Corporation, A Henkel Company.

c

25% MORE

vs. 7.5 oz.

D O C T O RRECOMMENDED

9.375 FL OZ (227 mL)

Hand Soap withMoisturizer

ANTIBACTERIAL

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Photography Product Advertisement