“LEVEL OF CUSTOMERSATISFACTION AMONGST DIFFERENT PRODUCT TYPES

TRUSTLINE SECURITIES . LTD. ”

By- DEVKI NANDAN SHUKLA

MBA-III rd SEMRoll No -1119270009

Company Profile Trustline establish in 1989 as a stock

broking company and recently got converted into a public limited company in the name of TRUSTLINE SECURITIES LIMITED. Today TRUSTLINE GROUP is into all major areas of financial services.

MissionTo empower individual investors by providing simple investments ideas through investment research and thus lead them to a path of wealth creation by investing in the securities market.

•To free investors from high costs and conflicts of traditional stock broking by providing value added services. To hold hands with investors in the prosperity that our country is likely to see in its economic growth in the coming years

VISIONTo provide world class investment solution in

simplified form to the investing population.To empower investors with opportunities to

invest across various asset classes to benefit from the dynamism of the market

To provide the modern technology platformso as to enable investor perform hassle free transactions at minimum impact cost.

MANAGEMENT PROFILE

Dr. Mukesh Kansal - Chairman & Managing Director

Mr. Paul Joseph - Principal Advisor

Mr. Vinay Gupta - Director

Mr. Sidhartha Chatterjee - Country Head

RESEARCH OBJECTIVETo study the customer satisfaction

level using different products of Trustline.

To measure customer satisfaction after sales services.

To identify the relation between firm and customers.

To identify the scope for improvement.

TYPE OF RESEARCH

Type of Research is descriptive .

SAMPLING TECHNIQUE

Random sampling technique is used in this report.

SAMPLE SIZEThirty respondents were chosen from all three

types of product .Total sample size is 90.

SOURCE OF DATABoth type i.e. Primary as well as Secondarydata are

used in this report.

SAMPLING AREADELHI & NOIDA

ANALYSISThirty respondents were chosen from all three

types of product(service):-Trustline Equity marketTrustline Commodity marketTrustline Mutual fund

Cont……Level of Customer satisfaction to those who are

satisfied with advisory and suggestions given by Trustline.

Cont..Level of customer satisfaction with Trustline

Relationship Manager.

Cont….Level of customer satisfaction from ROI.

Cont….Level of Customer satisfaction. Those who

are satisfy with Trustline is no. 1 market.

CONCLUSIONAt last we can say that level of customer

satisfaction is almost same in all three types of products but Trustline Equity holders are a bit more satisfied in comparison with other product type.

In case of advisory and research the Trustline mutual fund holders are bit more satisfied.

In case of services from relationship manager the Trustline mutual fund holder are more satisfied than Trustline commodity and Trustline equity holders.

Cont….If we see the satisfaction level according to

returns then Trustline equity holders are more satisfied with the returns in Trustline commodity holder and Trustline mutual fund holder.

LimitationTime was a big constraint while studying

such a big marketMany of the respondents give biased answers, so

the result can be incorrect.Some questionnaire are filled on the basis of

telephonic interview with the clients thus it can be wrong.

Some respondent have not time to give answers and fill questionnaire.

QuestionnaireQ1. Which type of Trustline product you avail?1) Equity market2) Commodity market3) Mutual fund market

Q2. How much satisfied are you with advisory and suggestions given by Trustline?

Highly satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied

Cont…Q3. How much satisfied are you with the services

of Relationship manager from Trustline?a.Highly satisfied b.Satisfied c.Neither satisfied nor dissatisfied d.Dissatisfied e.Highly dissatisfiedQ4. How much satisfied are you with the returns

given to you by Trustline?Highly satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied

Cont…Q5. Any additional features you would like to

suggest in Trustline?A ……………………………………………………………………….Q6. Which feature is most liked by you in Trustline?A ……………………………………………………………………… Q7. Trustline is No. 1 in the market; do you also

believe the same way? Give reason to support your answer.

A ………………………………………………………………………..……………………………………………………………………….. Please furnish following information (optional):Name:-………………………………………Phone:-………………………………………Address:-…………………………………….