Nonprofit capital campaign named gift opportunitiesdevelopmentconsult ingsolutions.com /2013/10/nonprof it-capital-campaign-named-gif t-opportunit ies/

Most nonprofit capital campaigns have some form of named gift opportunities.

However, contrary to what one might think is that gifts made to name a specific room in a building do not actually pay forthat space. In most cases, the costs of a room are more determined by how visible and how prestigious this room mightbe. So for instance, naming rights for the building itself or perhaps the lobby will demand a higher price than say atraining room.

One rule of thumb is that the actual dollar amounts that are assigned to particular spaces should approximate the tableof gifts being used in the campaign. The highest gift should correlate to the most visible and prestigious space, the nexttwo to the next two visible spaces and so on.

Usually a small committee meets to assign these dollar values and toflesh out these named gift opportunities further through looking at buildingfloor plans of the spaces. One should also consider non-standardbuilding items such as flag poles, gardens and patios.

Some organizations identify named gift opportunities for more than thelargest dollar amount on the gift range chart to help set the sights of thoseinvolved in the campaign higher.

Named gift opportunities are highly complex processes and should notbe taken lightly. In fact, it just might be the tool used to set a donor’ssights high and propel a campaign to success.

It should be noted that these named gift opportunities are non-negotiable.

For lower level gifts, nonprofits should consider such options as tiles in walls or brick walk ways to incorporate thenames of the many people who will make gifts at the lower levels.