Pricing GuideNonprofit Software

Here’s What We’ll Cover

Pricing models

Pricing ranges

Unexpected costs

Pricing by application

Pricing of popular systems

$ !

$ $$

Two Common Pricing Models

An upfront sum for the license to own the software and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.

A monthly fee to use the software for a specific amount of time. Subscription pricing became popular with the advent of Software as a Service (SaaS).

Perpetual License

Subscription

Comparing Costs by Pricing Model

Upfront costs

Perpetual License

Subscription

Recurring costs Other costs

HIGH LOW MEDIUM

LOW LOWHIGH

Perpetual License Costs

• Perpetual license fee

• Customizations

• Installation/setup

• Integration with existing systems

• Maintenance (updates, patches & upgrades)

• Premium support services

!Customization and integration costs can be significant--often as much or more than the software--if you choose to change the software substantially.

Upfront costs

Recurring costs

Subscription Costs

Customization and integration costs are often less costly simply because SaaS systems have not provided as much flexibility in this area. Although that is changing as SaaS systems evolve.!

Upfront costs

Recurring costs

• Customizations

• Installation/setup

• Integration with existing systems

• Subscription fee

• Premium support services

Total Cost of Ownership

While a perpetual license may cost more upfront, the total cost of ownership typically converges with subscription packages over time.

!

Visit our Total Cost of Ownership Calculator for a more detailed estimate.

Perpetual License Subscription

Total cost of ownershipconverges over time.

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10

Cost ($)

Perpetual License Price Ranges

Starter

Mid-range

Enterprise

License fee

Functional breadth and depth

$400-$2,500/user

$1,500-$4,000/user

$3,500-$9,000+/user

Subscription Price Ranges

Starter

Mid-range

Enterprise

Functional breadth and depth

$15-$100/user

$75-$300/user

$150-$700+/user

Monthly fee

Often Overlooked Costs

Data migration

While this can be done in-house, most will want

to pay the vendor to transfer data.

Training

Often web-based training is included, but

vendors will charge for in-person training.

Hardware & IT

This can be a major expense for on-premise

software buyers that need their own servers.

Units of Pricing by Application

Some vendors price their software based on the

number of contacts or records in your database.

Volunteers

Volunteer management software may be priced

according to your number of active volunteers.

Most vendors price this software based on your

number of donor records or system users.Fundraising

Constituent Management

Product Pricing Model Starter Mid-Range Enterprise

Abila Fundraising 50 8

Perpetual License Fee

N/A N/A $3,400

BasicFunderPremier 9

$399 N/A N/A

The Databank 10 Subscription (user/month) $99 $275-$475 N/A

DonorPro 11 $180-$220 $220-$680 N/A

eTapestry 12Subscription (records/month)

$99 $199 $399

Giftworks 13,18 Perpetual License Fee

$90-$140 $140-$349 N/A

MatchMakerFundRaising 14

N/A $1,990 $2,790

NeonCRM 15 Subscription (user/month)

$49-$174 $149-$324 N/A

Salesforce.com 16 $15-$65 $65-$125 $125-$300

Sumac 17 $20-$45 $45-$70 $400-$425

Pricing for Popular Packages

Perpetual License Fee

Subscription (user/month)

Perpetual License Fee

Subscription (user/month)

Subscription (user/month)

Product Pricing Model Starter Mid-Range Enterprise

DonorPerfect 1,2

$499 $2,095 $3,095

Exceed! 4,5,18

$50 N/A N/A

FundRaiser 3

$6,300 $9,450-$21,525 $32,025

The Raiser’s Edge® 1

$99 $199 $399

Serenic Navigator 6,7

N/A $13,000 N/A

N/A $588 N/A

Pricing for Popular Packages Continued

$39-$59Subscription (user/month)

Perpetual License Fee

$154

N/A

$264

N/A$2,995

Subscription (user/month)

Perpetual License Fee

Subscription (user/month)

Perpetual License Fee

$69 $179 $349

$649 $1,400 $3,800

Subscription (user/month)

Perpetual License Fee

Subscription (user/month)

Perpetual License Fee

Sources of Pricing Data

The pricing information included in this presentation was collected from the vendors' websites in January and February 2014. Software Advice is not in a position to provide detailed price quotes on behalf of these vendors, and this data should not be considered as such. The information is simply a compilation of what is publicly available online. Buyers should contact the software vendor for actual pricing. Below is a list of sources for where this information was collected:!1. https://www.blackbaud.com/fundraising-crm/raisers-edge/pricing-plans

2. http://www.donorperfect.com/fundraising-software/pricing.asp

3. http://www.fundraisersoftware.com/evaluate/pricing

4. http://www.telosa.com/software-non-profits/exceed-beyond/exceed-beyond-overview/

5. http://www.telosa.com/software-non-profits/exceed-basi/exceed-basic-overview/

6. http://www.cpapracticeadvisor.com/article/10930231/2013-review-of-serenic-navigator-2013

7. http://www.serenic.com/licensing-options.aspx#subscription

8. http://www.blytheco.com/mip_fundraising/fundraising50_price.asp

9. http://www.basicfunder.com/purchase.html

10. http://www.thedatabank.com/databank-product-comparison.aspx

11. http://www.towercare.com/fundraising-software/donorpro-crm-pricing

12. https://www.blackbaud.com/files/resources/downloads/Datasheet_eTapestry_Pricing.pdf

13. http://www.giftworksconnect.com/pricing/

14. http://www.matchmakerfrs.com/competitively_priced.php

15. http://www.z2systems.com/neoncrm/pricing

16. http://www.salesforce.com/crm/editions-pricing.jsp

17. http://sumac.com/purchase/

18. http://www.idealware.org/articles/few-good-donor-management-systems

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