developing a sustainable business model for open learning dr hongliang ma (shaanxi normal...
TRANSCRIPT
developing a sustainable
business model for open learning
Dr Hongliang Ma (Shaanxi Normal University, China)
Dr Li Yuan (University of Bolton)Stephen Powell (University of Bolton)
presentation licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License
background
• partners
• motivations
• action research approach (small scale, unfunded project)
• develop an English language, postgraduate module for Chinese-speaking students as a part of a Masters in Educational Technology
• create as an OER & develop a sustainable business model for its use
aims
our action
how did it turn out1.students appreciated a new approach
with different inputs
2.valued multimedia over text based resources
3. length of text needs very careful consideration due to time taken to translate
4.valued asynchronous forum for communication as they could take time to re-read
5.synchronous session were very challenging for students to follow and considered less important than asynchronous
6.practical activities preferred
7.valued formative assessment and ‘patchwork media’ approach
sustainable approach?
• learning design: process rather than content
• localisation: cultural & language
• content: use and re-use
• learning support: local f2f, expertise online
• assessment & accreditation: local institution
• consortium: Chinese universities working through lead institution
• value proposition, business model & organisation
value proposition
business model
organisational model
Universityof
Bolton
ShaanxiNormal
University
A anotheruniversity
A anotheruniversity
A anotheruniversity
Individual learner
Individual learner
Individual learner
disruptive innovation
Clayton Christenson
discussion
diffusion or disruption?