Rob Behary Development Strategies

Leslie Lewis Text a Librarian

Leslie Christianson Usage, Promotion,

and Future Direction

Mobile Reference

• Text a Librarian

• New Ask a Librarian Page

• Consolidation of Virtual Reference Services

• Promotion, Promotion, Promotion

Text a Librarian

• Web-based text message/SMS reference

• By Mosio

• One year pilot grant from Access PA

• Now paying for service

Questions?

Sep

-09

Oct

-09

No

v-0

9

De

c-0

9

Jan

-10

Feb

-10

Mar

-10

Ap

r-1

0

May

-10

Jun

-10

Jul-

10

Au

g-1

0

Sep

-10

Oct

-10

No

v-1

0

De

c-1

0

Jan

-11

Feb

-11

Mar

-11

Ap

r-1

1

8

25

17

12 16 15

67

29

8 6 7

26 30

43

25 23

18

10

17

11

Number of Questions Average 22 questions per month

New Ask a Librarian Page

Consolidated Interface

• All virtual reference services now in QuestionPoint

• Invisible to users

• Simplifies staffing and usage statistics tracking

Continuous Promotion

Development Strategies

• Overall Strategy

– Decentralization of Web page development

– All-in with Campus Partners

• Choice of Platform

– CMS vs. Simple HTML (or a combination?)

– Third Party (Google and Blogger)

Partnering Opportunities

• Multimedia Department

• Graduate Student for Graphic Development

Gumberg Mobile

Resources

• Gumberg Library Homepage • F.A.Q. • Contact Us • Library Hours • Library News • DuCat • Databases • Refworks • Health Science Databases

Google Analytics Dashboard

August 1, 2010 – April 4, 2011

Google Analytics Visitors

Google Analytics Traffic Source

Funnels &

Tracking Performance

Goals

Promotion

Future Direction

Platform

CONTENT MANAGEMENT SYSTEM OR

CAMPUS GUIDES

Content

REAL TIME INFORMATION TIME SAVING FUNCTIONALITY

COMPUTER AVAILABILITY STUDY ROOM RESERVATIONS

ADDITIONAL DATABASES UNIVERSITY MOBILE PAGES

BLACKBOARD COURSE RESERVES

SUBJECT GUIDES

http://guides.library.duq.edu/mobile5-6-2011

Works Cited

Slide #1 Champion, Gower, 1921-1980. Bye Bye Birdie /dancer: Det.: Telephone Hour. 1960. ARTstor. Web. 10 Apr. 2011. Slide #16 Wayne Thiebaud. Three Machines. 1963. ARTstor. Web. 10 Apr. 2011. Slide #17 Pedroncelli, Rich. A Pedestrian uses an Umbrella. 27 Apr. 2010. AP Images. AP, 27 Apr. 2010. Web. 10 Apr. 2011.