developing an enterprise mobile strategy

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Developing an Enterprise Mobile Strategy

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In today’s rapidly evolving enterprise mobility landscape, forming a comprehensive strategy around enterprise mobile app development and deployment is imperative to long-term success and associated ROI. In this webinar, the fifth in the Mobile Reach Enterprise Mobility Series, we will discuss the importance of a holistic, enterprise-wide, business-to-employee mobile application development strategy and examine critical factors that should be taken into careful consideration when planning one. CIOs, IT Leaders, and Mobile Strategists, view this presentation to: Understand the critical areas to address when forming an enterprise mobile application strategy Uncover potential pitfalls in deploying mobile apps across a large organization Discover best practices in mobile application development and deployment

TRANSCRIPT

Page 1: Developing an Enterprise Mobile Strategy

Developing an Enterprise Mobile Strategy

Page 2: Developing an Enterprise Mobile Strategy

• Introduction

• What your Mobile Strategy needs to address

• Developing a Mobile Application Strategy

• Mobile Application Strategy Checklist

• Wrap up, Q&A

2

Welcome!

Page 3: Developing an Enterprise Mobile Strategy

3

Who, What, and Why

• Mobile Reach, based in Research Triangle Park, NC, is a leading

provider of enterprise mobility software solutions.

• Our client base includes corporations, federal government, U.S.

Military, health care, financials, education

• Our Core Product: Splitware Mobility Platform

• 12 years of implementing mobile applications

• Clients choose us because we are Simple, Flexible, Secure, Crisp,

Accommodating, and Scalable

Page 4: Developing an Enterprise Mobile Strategy

• Mobility IS the future of business:

Companies plan to spend an average of $1M on mobile initiatives during 2012

In 2016…

• There will be 10 billion Internet-enabled devices globally

• 74% of Internet users will use ONLY mobile devices

• Smartphone traffic will grow 50 times what it is today

Over time, business desktops will be replaced by mobile devices

• Mobile Strategy coordinates all the needs of the business

• Mobile Strategy drives true business transformation

4

Why is Mobile Strategy Crucial?

Page 5: Developing an Enterprise Mobile Strategy

5

Shortcomings of Deployed Mobility Solutions

Page 6: Developing an Enterprise Mobile Strategy

• Understands the needs of the business

• Understands existing and future mobile workers

• Understands the technology supporting enterprise mobility

Mobile devices: types, form-factors, capabilities

Mobile Device Management tools and options

Networking and security requirements to support mobile users

Mobile Web / HTML5 – pros, cons, ideal use cases

Native Mobile Apps – pros, cons, ideal use cases

• Is Forward-thinking

• Puts the pieces together to support controlled transformation

6

Who is a Mobile Strategist?

Page 7: Developing an Enterprise Mobile Strategy

• Supported Devices

• Mobile Device Management

• Security

• Policies

• Formalized Mobile Application Strategy

• Mobile Application Distribution and Support

• Ongoing Analytics and Analysis

• Growth plan and direction

7

Mobile Strategy Addresses

Page 8: Developing an Enterprise Mobile Strategy

8

Areas of Focus

Page 9: Developing an Enterprise Mobile Strategy

• How things look today: iOS, Android

• How things looked yesterday: BlackBerry

• What the future looks like… More and more variety of styles and form-factors

Specialized devices for specific applications and purpose

Better performing, more powerful, faster smartphones/devices

Increased availability of sensors

Increased capabilities for data capture

GPS and cameras will become standard on devices

User Interface features and design will continue to change

• Device policy: limited support or BYOD or hybrid?

9

Mobile Devices

Page 10: Developing an Enterprise Mobile Strategy

• Functionality:

Tracking and securing mobile devices

Configuring mobile devices

Controlling Mobile application deployment

Distributing mobile applications Over-The-Air

• Benefits:

Reliable, secure, and consistent support for mobile users

Optimal functionality while minimizing IT costs

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Mobile Device Management

Page 11: Developing an Enterprise Mobile Strategy

• What needs to be protected? Sensitive information

Proprietary information

• Device level: Device tracking and locking

Remote lock/wipe capability

• Application level: Encryption

Authentication

• Network level: Authentication, Firewalls, Anti-virus software, Network analysis

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Security

Page 12: Developing an Enterprise Mobile Strategy

• BYOD

• Required device software installs

• User agreements for protection of data

• Device usage

Business purposes

Personal purposes

Processes per job function

Updating, upgrading

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Policies

Page 13: Developing an Enterprise Mobile Strategy

1. Understand mobilization maturity level of organization

2. Identify business goals of mobilization and mobile apps

3. Create a prioritized and staged roadmap for implementation

4. Determine how to integrate with existing infrastructure

5. Create Use Cases for mobile apps, and group by user groups

6. Determine appropriate target device(s)

7. Decide on Web-based versus Native apps

8. Create a plan for ongoing support and maintenance

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Mobile Application Strategy

Page 14: Developing an Enterprise Mobile Strategy

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Enterprise Mobilization Maturity

Device/User Driven

• Mobile Website Access

• One-off tools

• Bottom up

Business Need Driven

• Mobile apps for specific enterprise applications

• Point solutions

Business Strategy Driven

• Mobile User / Task focused

• Innovative and Forward-looking

Page 15: Developing an Enterprise Mobile Strategy

• Consolidate Needs across the business

Common goals

Top-down

How does each group / user contribute

• Think outside the existing box

Process improvements

Focus on the end-user / tasks that need to be accomplished

• Let the Use Cases drive App development

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How to move up the curve?

Page 16: Developing an Enterprise Mobile Strategy

1. Who are the end-users?

1. Customers

2. Internal

2. What are the use cases?

3. What benefits are expected?

4. How are the benefits measured?

5. What is the long-term vision?

6. What are the short-term goals to head towards the vision?

16

Identifying Business Goals

Page 17: Developing an Enterprise Mobile Strategy

17

Mobile Application Roadmap

January 2013 • Define and Prioritize

mobile Use Cases

• Implement 2+ Critical Point Solutions to evaluate strategic platforms

• Define Long-term Mobile App Dev Strategy

Sept 2013 • Integrate chosen

product platform(s) with existing infrastructure

• Define upgrade path for existing point solutions

• Implement 1+ strategic solutions

June 2014 • Continue to

implement strategic solutions

• Continually evaluate effectiveness and modify existing solutions

• Capture and prioritize new requirements

Page 18: Developing an Enterprise Mobile Strategy

1. Mobile Web App versus Native App

Who are the users: External (customer) or Internal (employee)

What are the goals:

• External: marketing, information sharing, customer support

• Internal: Process improvement

User Interface / User Experience requirements

• External: simple, action-oriented, ubiquitous

• Internal: task-oriented, special-purpose, performance-critical

2. Device choice

OS (iOS, Android, BB, WM, etc) and Form-factor (smartphone,

tablet, scanner, hardened, etc)

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Mobile App Decisions

Page 19: Developing an Enterprise Mobile Strategy

1. Web-based mobile applications

HTML5

Build in-house

Use a platform

2. Native mobile applications

Choose mobile platform(s)

Understand requirements for user experience, integration, security,

connectivity

Evaluate internal skillsets and strategic

Evaluate development platforms to meet current and future needs

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App Development Options

Page 20: Developing an Enterprise Mobile Strategy

• External mobile apps:

Amount of time spent in app / on website

Conversion rate to action

Customer satisfaction

Customer support demands

• Internal mobile apps:

User Adoption

Task Effectiveness

Process Improvements

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Ongoing Analytics

Page 21: Developing an Enterprise Mobile Strategy

• Prioritize application needs across the business

• Phase in deployment of mobile solutions

• Continually evaluate and iterate functionality

• Learn from every experience, especially failed applications!

• Assess existing infrastructure and monitor for expansion

• Continue to evaluate new technologies, but make the most of

existing investments

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Growth plan

Page 22: Developing an Enterprise Mobile Strategy

• A mobile strategy is critical to just about every organization at this point

• Expect and plan for a gradual transformation of your business

• Your mobile strategy should be based on benefits to the organization

Customers: take action, buy

Employees: improved processes, better way of doing their job(s)

• Plan to meet your needs of today AND scale for the future

22

Summary

Page 23: Developing an Enterprise Mobile Strategy

• Earlier we presented the Who, What, and Why of MobileReach. Here is the When & How.

• The time for a Mobility solution is now Immediate productivity gains

Proven ROI

• Contact MobileReach for your Mobility Initiatives We are Industry Mobility Experts

We are able to lead you through the mobility process without re-inventing the wheel

See our case studies

23

When & How

Page 24: Developing an Enterprise Mobile Strategy

For a copy of the presentation, more information, or

to request a product demonstration, please contact

Glyn Stanley.

Glyn Stanley:[email protected]

704-996-0771

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Q&A

Page 25: Developing an Enterprise Mobile Strategy

• Mobile Reach Enterprise Mobility Webinar Series

Building Mobile Apps in Minutes

Analyzing and Implementing Effective Mobile Workflow

Why Native Apps are the right choice for Enterprise

Addressing Mobile Application Security

Developing an Enterprise Mobile Strategy

Next up…

Showcasing the Splitware Mobility Platform!

September 2012

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Thanks for Joining Us!