Developing an Enterprise Mobile Strategy

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In todays rapidly evolving enterprise mobility landscape, forming a comprehensive strategy around enterprise mobile app development and deployment is imperative to long-term success and associated ROI. In this webinar, the fifth in the Mobile Reach Enterprise Mobility Series, we will discuss the importance of a holistic, enterprise-wide, business-to-employee mobile application development strategy and examine critical factors that should be taken into careful consideration when planning one. CIOs, IT Leaders, and Mobile Strategists, view this presentation to: Understand the critical areas to address when forming an enterprise mobile application strategy Uncover potential pitfalls in deploying mobile apps across a large organization Discover best practices in mobile application development and deployment


  • 1. Developing anEnterprise Mobile Strategy

2. Welcome! Introduction What your Mobile Strategy needs to address Developing a Mobile Application Strategy Mobile Application Strategy Checklist Wrap up, Q&A2 3. Who, What, and Why Mobile Reach, based in Research Triangle Park, NC, is a leadingprovider of enterprise mobility software solutions. Our client base includes corporations, federal government, U.S.Military, health care, financials, education Our Core Product: Splitware Mobility Platform 12 years of implementing mobile applications Clients choose us because we are Simple, Flexible, Secure, Crisp,Accommodating, and Scalable3 4. Why is Mobile Strategy Crucial? Mobility IS the future of business: Companies plan to spend an average of $1M on mobileinitiatives during 2012 In 2016 There will be 10 billion Internet-enabled devices globally 74% of Internet users will use ONLY mobile devices Smartphone traffic will grow 50 times what it is today Over time, business desktops will be replaced by mobiledevices Mobile Strategy coordinates all the needs of the business Mobile Strategy drives true business transformation4 5. Shortcomings of DeployedMobility Solutions5 6. Who is a Mobile Strategist? Understands the needs of the business Understands existing and future mobile workers Understands the technology supporting enterprise mobility Mobile devices: types, form-factors, capabilities Mobile Device Management tools and options Networking and security requirements to support mobile users Mobile Web / HTML5 pros, cons, ideal use cases Native Mobile Apps pros, cons, ideal use cases Is Forward-thinking Puts the pieces together to support controlled transformation6 7. Mobile Strategy Addresses Supported Devices Mobile Device Management Security Policies Formalized Mobile Application Strategy Mobile Application Distribution and Support Ongoing Analytics and Analysis Growth plan and direction7 8. Areas of Focus8 9. Mobile Devices How things look today: iOS, Android How things looked yesterday: BlackBerry What the future looks like More and more variety of styles and form-factors Specialized devices for specific applications and purpose Better performing, more powerful, faster smartphones/devices Increased availability of sensors Increased capabilities for data capture GPS and cameras will become standard on devices User Interface features and design will continue to change Device policy: limited support or BYOD or hybrid?9 10. Mobile Device Management Functionality: Tracking and securing mobile devices Configuring mobile devices Controlling Mobile application deployment Distributing mobile applications Over-The-Air Benefits: Reliable, secure, and consistent support for mobile users Optimal functionality while minimizing IT costs10 11. Security What needs to be protected? Sensitive information Proprietary information Device level: Device tracking and locking Remote lock/wipe capability Application level: Encryption Authentication Network level: Authentication, Firewalls, Anti-virus software, Network analysis11 12. Policies BYOD Required device software installs User agreements for protection of data Device usage Business purposes Personal purposes Processes per job function Updating, upgrading12 13. Mobile Application Strategy 1. Understand mobilization maturity level of organization 2. Identify business goals of mobilization and mobile apps 3. Create a prioritized and staged roadmap for implementation 4. Determine how to integrate with existing infrastructure 5. Create Use Cases for mobile apps, and group by user groups 6. Determine appropriate target device(s) 7. Decide on Web-based versus Native apps 8. Create a plan for ongoing support and maintenance13 14. Enterprise Mobilization MaturityDevice/UserBusinessBusinessDriven Need Driven Strategy Mobile Website Mobile apps for DrivenAccess specific Mobile User / One-off toolsenterpriseTask focused Bottom upapplications Innovative and Point solutions Forward-looking14 15. How to move up the curve? Consolidate Needs across the business Common goals Top-down How does each group / user contribute Think outside the existing box Process improvements Focus on the end-user / tasks that need to beaccomplished Let the Use Cases drive App development15 16. Identifying Business Goals 1. Who are the end-users?1. Customers2. Internal 2. What are the use cases? 3. What benefits are expected? 4. How are the benefits measured? 5. What is the long-term vision? 6. What are the short-term goals to head towards the vision?16 17. Mobile Application RoadmapJanuary 2013Sept 2013 June 2014 Define and Prioritize Integrate chosen Continue tomobile Use Casesproduct platform(s) implement strategicwith existing solutions Implement 2+ Critical infrastructurePoint Solutions to Continually evaluateevaluate strategic Define upgrade path effectiveness andplatforms for existing pointmodify existingsolutions solutions Define Long-termMobile App Dev Implement 1+ Capture and prioritizeStrategystrategic solutions new requirements17 18. Mobile App Decisions 1. Mobile Web App versus Native App Who are the users: External (customer) or Internal (employee) What are the goals: External: marketing, information sharing, customer support Internal: Process improvement User Interface / User Experience requirements External: simple, action-oriented, ubiquitous Internal: task-oriented, special-purpose, performance-critical 2. Device choice OS (iOS, Android, BB, WM, etc) and Form-factor (smartphone,tablet, scanner, hardened, etc)18 19. App Development Options 1. Web-based mobile applications HTML5 Build in-house Use a platform 2. Native mobile applications Choose mobile platform(s) Understand requirements for user experience, integration, security,connectivity Evaluate internal skillsets and strategic Evaluate development platforms to meet current and future needs19 20. Ongoing Analytics External mobile apps: Amount of time spent in app / on website Conversion rate to action Customer satisfaction Customer support demands Internal mobile apps: User Adoption Task Effectiveness Process Improvements20 21. Growth plan Prioritize application needs across the business Phase in deployment of mobile solutions Continually evaluate and iterate functionality Learn from every experience, especially failed applications! Assess existing infrastructure and monitor for expansion Continue to evaluate new technologies, but make the most ofexisting investments21 22. Summary A mobile strategy is critical to just about every organization at this point Expect and plan for a gradual transformation of your business Your mobile strategy should be based on benefits to the organization Customers: take action, buy Employees: improved processes, better way of doingtheir job(s) Plan to meet your needs of today AND scale for the future22 23. When & How Earlier we presented the Who, What, and Why of MobileReach. Here is the When & How. The time for a Mobility solution is now Immediate productivity gains Proven ROI Contact MobileReach for your Mobility Initiatives We are Industry Mobility Experts We are able to lead you through the mobility process without re-inventing the wheel See our case studies23 24. Q&A For a copy of the presentation, more information, or to request a product demonstration, please contact Glyn Stanley. Glyn 704-996-077124 25. Thanks for Joining Us! Mobile Reach Enterprise Mobility Webinar Series Building Mobile Apps in Minutes Analyzing and Implementing Effective Mobile Workflow Why Native Apps are the right choice for Enterprise Addressing Mobile Application Security Developing an Enterprise Mobile StrategyNext up Showcasing the Splitware Mobility Platform! September 201225