developing an enterprise mobile strategy
DESCRIPTION
In today’s rapidly evolving enterprise mobility landscape, forming a comprehensive strategy around enterprise mobile app development and deployment is imperative to long-term success and associated ROI. In this webinar, the fifth in the Mobile Reach Enterprise Mobility Series, we will discuss the importance of a holistic, enterprise-wide, business-to-employee mobile application development strategy and examine critical factors that should be taken into careful consideration when planning one. CIOs, IT Leaders, and Mobile Strategists, view this presentation to: Understand the critical areas to address when forming an enterprise mobile application strategy Uncover potential pitfalls in deploying mobile apps across a large organization Discover best practices in mobile application development and deploymentTRANSCRIPT
Developing an Enterprise Mobile Strategy
• Introduction
• What your Mobile Strategy needs to address
• Developing a Mobile Application Strategy
• Mobile Application Strategy Checklist
• Wrap up, Q&A
2
Welcome!
3
Who, What, and Why
• Mobile Reach, based in Research Triangle Park, NC, is a leading
provider of enterprise mobility software solutions.
• Our client base includes corporations, federal government, U.S.
Military, health care, financials, education
• Our Core Product: Splitware Mobility Platform
• 12 years of implementing mobile applications
• Clients choose us because we are Simple, Flexible, Secure, Crisp,
Accommodating, and Scalable
• Mobility IS the future of business:
Companies plan to spend an average of $1M on mobile initiatives during 2012
In 2016…
• There will be 10 billion Internet-enabled devices globally
• 74% of Internet users will use ONLY mobile devices
• Smartphone traffic will grow 50 times what it is today
Over time, business desktops will be replaced by mobile devices
• Mobile Strategy coordinates all the needs of the business
• Mobile Strategy drives true business transformation
4
Why is Mobile Strategy Crucial?
5
Shortcomings of Deployed Mobility Solutions
• Understands the needs of the business
• Understands existing and future mobile workers
• Understands the technology supporting enterprise mobility
Mobile devices: types, form-factors, capabilities
Mobile Device Management tools and options
Networking and security requirements to support mobile users
Mobile Web / HTML5 – pros, cons, ideal use cases
Native Mobile Apps – pros, cons, ideal use cases
• Is Forward-thinking
• Puts the pieces together to support controlled transformation
6
Who is a Mobile Strategist?
• Supported Devices
• Mobile Device Management
• Security
• Policies
• Formalized Mobile Application Strategy
• Mobile Application Distribution and Support
• Ongoing Analytics and Analysis
• Growth plan and direction
7
Mobile Strategy Addresses
8
Areas of Focus
• How things look today: iOS, Android
• How things looked yesterday: BlackBerry
• What the future looks like… More and more variety of styles and form-factors
Specialized devices for specific applications and purpose
Better performing, more powerful, faster smartphones/devices
Increased availability of sensors
Increased capabilities for data capture
GPS and cameras will become standard on devices
User Interface features and design will continue to change
• Device policy: limited support or BYOD or hybrid?
9
Mobile Devices
• Functionality:
Tracking and securing mobile devices
Configuring mobile devices
Controlling Mobile application deployment
Distributing mobile applications Over-The-Air
• Benefits:
Reliable, secure, and consistent support for mobile users
Optimal functionality while minimizing IT costs
10
Mobile Device Management
• What needs to be protected? Sensitive information
Proprietary information
• Device level: Device tracking and locking
Remote lock/wipe capability
• Application level: Encryption
Authentication
• Network level: Authentication, Firewalls, Anti-virus software, Network analysis
11
Security
• BYOD
• Required device software installs
• User agreements for protection of data
• Device usage
Business purposes
Personal purposes
Processes per job function
Updating, upgrading
12
Policies
1. Understand mobilization maturity level of organization
2. Identify business goals of mobilization and mobile apps
3. Create a prioritized and staged roadmap for implementation
4. Determine how to integrate with existing infrastructure
5. Create Use Cases for mobile apps, and group by user groups
6. Determine appropriate target device(s)
7. Decide on Web-based versus Native apps
8. Create a plan for ongoing support and maintenance
13
Mobile Application Strategy
14
Enterprise Mobilization Maturity
Device/User Driven
• Mobile Website Access
• One-off tools
• Bottom up
Business Need Driven
• Mobile apps for specific enterprise applications
• Point solutions
Business Strategy Driven
• Mobile User / Task focused
• Innovative and Forward-looking
• Consolidate Needs across the business
Common goals
Top-down
How does each group / user contribute
• Think outside the existing box
Process improvements
Focus on the end-user / tasks that need to be accomplished
• Let the Use Cases drive App development
15
How to move up the curve?
1. Who are the end-users?
1. Customers
2. Internal
2. What are the use cases?
3. What benefits are expected?
4. How are the benefits measured?
5. What is the long-term vision?
6. What are the short-term goals to head towards the vision?
16
Identifying Business Goals
17
Mobile Application Roadmap
January 2013 • Define and Prioritize
mobile Use Cases
• Implement 2+ Critical Point Solutions to evaluate strategic platforms
• Define Long-term Mobile App Dev Strategy
Sept 2013 • Integrate chosen
product platform(s) with existing infrastructure
• Define upgrade path for existing point solutions
• Implement 1+ strategic solutions
June 2014 • Continue to
implement strategic solutions
• Continually evaluate effectiveness and modify existing solutions
• Capture and prioritize new requirements
1. Mobile Web App versus Native App
Who are the users: External (customer) or Internal (employee)
What are the goals:
• External: marketing, information sharing, customer support
• Internal: Process improvement
User Interface / User Experience requirements
• External: simple, action-oriented, ubiquitous
• Internal: task-oriented, special-purpose, performance-critical
2. Device choice
OS (iOS, Android, BB, WM, etc) and Form-factor (smartphone,
tablet, scanner, hardened, etc)
18
Mobile App Decisions
1. Web-based mobile applications
HTML5
Build in-house
Use a platform
2. Native mobile applications
Choose mobile platform(s)
Understand requirements for user experience, integration, security,
connectivity
Evaluate internal skillsets and strategic
Evaluate development platforms to meet current and future needs
19
App Development Options
• External mobile apps:
Amount of time spent in app / on website
Conversion rate to action
Customer satisfaction
Customer support demands
• Internal mobile apps:
User Adoption
Task Effectiveness
Process Improvements
20
Ongoing Analytics
• Prioritize application needs across the business
• Phase in deployment of mobile solutions
• Continually evaluate and iterate functionality
• Learn from every experience, especially failed applications!
• Assess existing infrastructure and monitor for expansion
• Continue to evaluate new technologies, but make the most of
existing investments
21
Growth plan
• A mobile strategy is critical to just about every organization at this point
• Expect and plan for a gradual transformation of your business
• Your mobile strategy should be based on benefits to the organization
Customers: take action, buy
Employees: improved processes, better way of doing their job(s)
• Plan to meet your needs of today AND scale for the future
22
Summary
• Earlier we presented the Who, What, and Why of MobileReach. Here is the When & How.
• The time for a Mobility solution is now Immediate productivity gains
Proven ROI
• Contact MobileReach for your Mobility Initiatives We are Industry Mobility Experts
We are able to lead you through the mobility process without re-inventing the wheel
See our case studies
23
When & How
For a copy of the presentation, more information, or
to request a product demonstration, please contact
Glyn Stanley.
Glyn Stanley:[email protected]
704-996-0771
24
Q&A
• Mobile Reach Enterprise Mobility Webinar Series
Building Mobile Apps in Minutes
Analyzing and Implementing Effective Mobile Workflow
Why Native Apps are the right choice for Enterprise
Addressing Mobile Application Security
Developing an Enterprise Mobile Strategy
Next up…
Showcasing the Splitware Mobility Platform!
September 2012
25
Thanks for Joining Us!