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Jessie Borley and Jona House, above, play with two “snow puppies” they created one balmy winter day last week on34th Street in Battleford. One of the realistic looking puppies is sitting and the other stands on four legs. Pebbles serveas eyes for both and a nose for one. Photo by Jayne Foster

By Jayne FosterStaff Reporter

A Calgary-based real es-tate developer was in townthis week to announce plansto put two new subdivisionson the market this year, of-

fering lots from 7,000 squarefeet to nearly three acres.

The new 130-acre devel-opment will be located westof Highway 4 and north ofHighway 40, says DeanKupchanko of SwanseaCapital Corp., and he plans

to infuse it with a historictheme, dubbing it BattlefordWest, the name that area wasmarketed under nearly 100years ago.

If enough interest isshown in the pre-marketingcampaign of Battleford West

Properties Inc., constructionon new homes could begin bylate this spring. BattlefordWest Properties Inc. will be-gin taking deposits on April3, but are prepared to recordexpressions of interest priorto that. In fact, they hope to

have numerous commit-ments by then.

Kupchanko’s optimism isbased on research he’s donethat indicates there a demandfor serviced lots in the com-munity.

“No one really knowswhat the demand is going tobe, but it’s hard to imagine itwill be a whole lot less thanlast year.”

There are actually twosubdivisions within the de-velopment, with 32 countryresidential estate lots in thearea named Country Estates,and 36 executive sized lots inthe area called TelegraphHeights. (See map on page 2)

In addition, Kupchankosays if the initiative to twinHighway 4 from theYellowhead to the BattleRiver Bridge is successful, heintends to develop a retailnode, dubbed Old TownePlaza. That portion could betwo or three years away, de-pending on the twinning,which Kupchanko expects toinclude lighted intersectionsat 29th Street and 22ndStreet.

The public will be able toaccess both Old Towne Plazaarea and the residential areasfrom 29th Street and anotheraccess road to run betweenCountry Estates and Tele-graph Heights will connect toHighway 40.

He expects the lots will bepriced slightly higher thanwhat lots went for last year,but will still be affordablesince they are all large. Thepricing won’t be firmed upuntil the middle of February,but a lot in Telegraph Heightswill probably be in the$60,000 to $90,000 range.

To help inform the publicabout his plans, Kupchankohas fired up a new website,www.battlefordwest.ca.

Kupchanko is also in-volved in possible develop-ment of a manufacturingplant which could produceready-to-move houses for thesubdivision. That plant couldbe located on land he is un-der contract to purchase inthe town’s industrial area,what used to be called theSedco area. If not there, hesaid, it could be located northof the subdivision, close tothe Yellowhead Highway.

“I know there is a very se-rious effort and a very expe-rienced group that is commit-ted to making it happen,”says Kupchanko. “The mar-ket studies have been doneand, really, we’re just in thephase now of producing adetailed business plan. Oncethat business plan has beenfinalized, the rest of the fi-nancing will be lined up andannouncements will bemade.”

He expects those an-nouncements to come withinthe next 90 days.

Developer ‘bullish’ on B’ford potential

Please see ‘RTM plant’Page 2

THE BATTLEFORDSFRIDAY, JANUARY 11, 2008

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Continued from FrontThe product would be

ready-to-move homes, builtin a controlled, indoor envi-ronment. With no weatherissues, the quality is higher,says Kupchanko.

“There’s never frost onyour level.”

Production is on an assem-bly line basis, providing formore efficiency and lowerlabour costs.

“At the end of the day,”says Kupchanko, “what’sbeing found to be true inother markets is we can ac-tually produce houses for less

cost than you can by build-ing them in the traditionalstick built method.”

He hopes in the laterphases of his subdivision de-velopment, if and when theplant goes ahead, it would beproducing houses for thenearby subdivision.

“And these will be housesthat will look no differentthan what has been built inFairview this year or look nodifferent than what has beenbuilt in Battle Springs,” saysKupchanko.

There are three reasons hethinks it’s a good idea.

The first is that, from abusiness model point of view,it makes economic sense tomake money not only on thelot, but the house.

“We think we can bring aproduct to the market that isactually reasonably pricedfrom a retail point of viewand yet is profitable for thedeveloper because we’re do-ing the whole chain.”

Secondly, he said, thebusiness model to producehomes in an indoor plant is aviable business model.

“We believe the plant ona stand alone basis would be

RTM plant included in developer’s dream

A retouched aerial photograph shows the proposed Battleford West development in green to the left and Olde TownePlaza in orange on the right. The tan area (bottom) could become the site of a plant to build ready-to-move homes.

a very profitable enterprise.”His third reason is one of

personal commitment.“I have made a personal

commitment to the area, in-cluding the town, to bringsome economic growth gen-erators, and I’d like to see thismanufacturing facility herefor the other economic spin-off benefits that it brings tothe region.”

While he resides inCalgary, Kupchanko is nonewcomer to the Battlefords.He has had involvement heresince 1975, mostly throughthe Frontier Mall, which hiscompany, Swansea Manage-

ment Inc., formerly managed.Although he was born in

the United States, and wasraised in Ontario, he is awesterner by choice.

“I know the area,” he says,“and right now I’m very bull-ish on the economic pros-pects for Saskatchewan over-all. I’m very bullish on theeconomic prospects for theBattlefords region.”

With everything that’shappening in the province,Kupchanko says, “I feel thereis more opportunity here thanthere is in places like Alberta,frankly.”

Battleford West Country Estates lots to the left, above, range from a half acre to justunder three acres, and the lots in Telegraph Heights, to the right, would range from7,000 to 20,000 square feet. Top right is a conceptual plan for a retail area.

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