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Deutsche Bank db Access German, Swiss & Austrian Conference ©2014 Software AG. All rights reserved.

1 |

Karl-Heinz Streibich,

CEO

The Digital Enterprise

will transform life, business,

and the global economy

Deutsche Bank

db Access Conference

Berlin, June 2014


2 |

Safe-Harbor-Statement

This presentation contains forward-looking statements based on beliefs

of Software AG management. Such statements reflect current views of

Software AG with respect to future events and results and are subject to risks

and uncertainties. Actual results may vary materially from those projected

here, due to factors including changes in general economic and business

conditions, changes in currency exchange, the introduction of competing

products, lack of market acceptance of new products, services or technologies

and changes in business strategy. Software AG does not intend or assume any

obligation to update these forward-looking statements.


3 |

Committed to helping our customers succeed for more than 40 years

Customer base

70% More than

2.5 mil. + users

5,000 + employees

worldwide

€973 mil. in revenue

2 mil. + developers

of the Global 1000

Software AG A leader in business processes, integration and big data


5 |

Digital GRID

Industry 4.0

Mobile

Big Data

Vis

ibilit

y

Growth Innovati

on

Speed

Real-time

analytics

Multichannel marketing

Customer Satisfaction - Customer Retention

Process

SMART

CITY

Analytics

Governance

IT projects

Real-

tim

e a

naly

tics

Sta

kehold

er

engagem

ent

Customer Relationship Management

Business

model

Enterprise Agility

Cloud

SMART

Alignment

Alignment, Agility, Transformation, Visibility

Alignm

ent,

Agilit

y,

Tra

nsf

orm

ati

on,

Vis

ibilit

y

Inte

gra

tion

Change

Digitization

Quality

Compliance

Security

Fore

cast

ing

Collabora

tion

Impro

vem

ent

Ris

k m

itig

ati

on

Eff

icie

ncy

In-m

em

ory

insi

ght

eHealth

Transformation Growth

SMART

traffic

IT projects

Alignment

Differentiation

Real-tim

e a

naly

tics

Control

Quality

Speed

Digitization is changing life, business and the

global economy


6 |

IT-Business: before The Digital Enterprise

IT-

business

Non-flexible IT Systems based on application silos

Business processes with big gaps

Hierarchical internal and external communication

Limited information about customers

Traditional Business

Software

provider

business B2B


7 |

IT-Business: with The Digital Enterprise

business IT-

business

Non-flexible IT Systems based on application silos

Business processes with big gaps

Hierarchical internal and external communication

Limited information about customers

Traditional Business

society customer

Scalable IT based on cloud, mobile, big data and social

End-to-end processes Based on collaboration and real-time KPIs

Social interaction with employees, customers and partners

Unlimited 360°information

Digital Enterprise

Public

Value

Software

provider

Business solutions

provider

B2B B2B2C


8 |

Data volume Big smart data

Data centers

Social data

Web-based data

Mobile data

Focus on digital data and the management of big

smart data in real time

Digitization


9 |

Customer base

More than

of the Global 1000

Software AG's customer base spans the globe

and industries

Customer base

70% More than

of the Global 1000

10 Deutsche Bank db Access German, Swiss & Austrian Conference ©2014 Software AG. All rights reserved.

THE DIGITAL ENTERPRISE

Enabler

The Digital Agility

Platform

Service Flexibility

Mobile, On-Premise,

Public/Private Cloud

APPS

SEARCH

ERP

CRM, HR

ADABAS

ETC.

ESB

SOA-GOV

DATA MGMT.

COLLABORATION

EVENT MGMT.

RULES

Automated Processes

Middleware

Application HW Infrastructure

Visualization

Real-Time Data

In-Memory Big Data

Cross-Industry


11 |

Refreshments

Analyze and eliminate

process bottlenecks in

real time

Preventing

fraud losses in the

millions

higher response

rate for marketing

campaigns

reduction in data

transfer time 98%

10x

6 months

Amortization in

establish standards for crisis

management

Employees and subcontractors

Market leaders are digitizing their business models

with Software AG


12 |

GOAL:

Mobile, digital banking for

consumers

RESULTS:

• 320,000 customers

• €110 million in payments

More than 400 million wage

earners in Africa do not have a

bank account or any access to

financial services.*

Digitization creates prosperity and drives social

development

* ROLAND BERGER: DELIVERING FINANCIAL SERVICES IN SUB-SAHARAN AFRICA

DIGITAL REVOLUTION:


13 |

DIGITAL REVOLUTION:

Digitization allows sustainable and

environmentally friendly use of resources

GOAL:

Digitization of logistics

processes

RESULTS:

Evaluation of relevant data in

real time leads to optimal use

of resources

• Average savings of 4 tons of oil

per hour and per cargo ship

• Every day, 33 cargo ships save

the amount of oil consumed by

50 households in one year

• Enormous potential: More than

100,000 cargo ships call at the

world's ports every day


14 |

Software AG presents digital enterprises in a new

book and at CeBIT


15 |

Application Integration Suites

Application Services Governance

Business Process Analysis Tools

Business Process Management Suites

Enterprise Architecture Tools

Governance, Risk and Compliance

Integrated IT Portfolio Analysis Apps

Complex Event Processing Platforms

EA Management Suites

Elastic Caching Platforms

Hybrid Integration

Integrated SOA Governance

SOA Service Life-Cycle Management

Software AG: Leading innovator in the global

software business


16 |

0%

3%

6%

9%

12%

15%

18%

2011 2012 2013

Growth of license revenue:

Software AG (BPE) is outgrowing its Peers

Peers

Growth yoy*

* bei konstanten Wechselkursen


17 |

Big Data Platform

Visualization Terracotta/my-Channels

Apama/JackBe

Cloud Suite & On-Premise

IT Management

Business Process Platform

Integration Platform webMethods

webMethods/ARIS

LongJump/

Alfabet/ARIS

Our strategic goal: Move from technology leadership

to market leadership More

distribution

channels

Individual

distribution

channels

Accelerated growth + 200 sales staff / + €50 mil. investment

Product

portfolio 2018 2008 2010 2012 2014 2016

System Integrators

OEM/ISV


18 |

Complementing Software AG’s capabilities with a partner ecosystem focused on customer value

Technology

Partners

OEM

Partners

Global Strategic Alliance Partners

Resellers &

VAR

Technology Partners

Sales

Partners

Service

Partners

Referral

Partners

Partners add value for the digital enterprise

Innovation Industry

Specialization

Global

Coverage

Horizontal

Expertise

Operational

Support

Joint

Solutions


19 |

>80%

2013 2018

40%

20%

80%

2006

60%

<20%

Product Revenue

ETS Enterprise

Transaction

Systems

60 %

BPE Business

Process

Excellence

40 %

Portfolio Transformation for the digital enterprise

is on track

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