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Detroit Lions Digital Marketing Strategy Paul Cleaveland ADV 420 Sec 704 11.21.13

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Page 1: Detroit Lions - Digital Marketing Strategy
Page 2: Detroit Lions - Digital Marketing Strategy
Page 3: Detroit Lions - Digital Marketing Strategy
Page 4: Detroit Lions - Digital Marketing Strategy
Page 5: Detroit Lions - Digital Marketing Strategy
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Page 10: Detroit Lions - Digital Marketing Strategy

Total Monthly Budget: $62,700

Agency Fees: $40,000

Social Media: $10,000

Google AdWords: $6,200

App Development: $6,500


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