destinations for luxury resorts

8/7/2019 Destinations for Luxury Resorts

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LUXURY RESORTS DESTINATIONSDESSENCE


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Destinations Targeted (27)Destinations Targeted (27)

Leh

Kasauli

AuliDarjeeling

Agra

Chittorgrah

Ranthambhore

Andaman & Nicobar

Lakshadweep

Pondicherry

Kanya kumari

Araku

Khajuraho

Kanha

Puri / KonarkPanch / Sillari

Wayanad

Kabini

Chickmagalur

Goa

HampiKarwar

Nilgiri

Rishikesh

Diu

Tadoba

Udaipur


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Destination Selection ProcessDestination Selection Process

Site Selection Factors Weight age

Transportation by Roadways (Convenience) 5

Transportation by Railways (Convenience) 3

Transportation by Airways (Convenience) 7

No. of Flights to nearest Airport 5

Distance from major Cities/Districts 6

No. of Tourist Visiting 10

Average Room Rate 8

Tourist Attractions 10

Multiple Attractions 5

Global Appeal 6

Climate 8

Beauty/Nature 9

Regulatory Environment Affecting Visitors 6

Virginity and Pristine 10

Seasonality 7

Safety 6

Site Selection Factors Weight age

Govt. Subsidies and Support 7

Availability of Hotel Rooms 8

Key Players 8


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Site Selection Process (Location Analysis)Site Selection Process (Location Analysis)

Land Size Cost

Accessibility Intra-connectivity Frequency of vehicles

Nearness to the market Shopping Other related goods and services

Closeness to theme Lakes Beaches Heritage

Forts Palaces Nature/Mountain Wildlife parks etc.

Surrounding tourist attractions Religious Sightseeing Beaches Mountains

Infrastructure Water Supply Power Supply Manpower Logistics

Regulatory norms CRZ (coastal regulation zones) FSI (Floor space index) No. of rooms

Other government norms

Others Pollution Other hotels in the vicinity Safety


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Destinations Targeted (27)Destinations Targeted (27)

Eliminated

SelectedSource: D'Essence Research

1042 1025976 961 944

897 878 869 864 863 862 857 855 846 839 833 814 798 786 782762 742 709 690

641 607569

0

200

400

600

800

1000

1200


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Destinations Eliminated (9)Destinations Eliminated (9)

High cost of acquisition

Excess supply of hotel rooms

Safety issues

Goa

Index Rating - 1042

High Cost of Acquisition

Highly polluted due toindustries in proximity


Agra

Index Rating - 961

Nilgiri belt is spread overlarger area. Hence, we have

taken Waynad as a preferredlocation

Nilgiri Belt

Index Rating - 878

Kanha and Kabini are morevirgin & pristine compared toRanthambhore. Hence, notshortlisted.


Ranthambhore

Index Rating - 863

Exess supply of hotel rooms

Lacks virginity & pristine

Mysore

Index Rating - 862

Political Issues affectingtourism

Safety Issues

Darjeeling

Index Rating - 762

Proximity to Wildlifedestination Kanha which is

already shortlisted

Pench/Sillari&Tadoba

Index Rating - 690& 607 respectively

Seasonality

Poor weather conditions

Andaman &Nicobar

Index Rating - 569


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Destinations Shortlisted (18)Destinations Shortlisted (18)

Kasauli, (742)

Auli, (846)

Chittorgrah,(814)

Lakshadweep, (589)

Pondicherry, (855)

Araku, (857)

Khajuraho, (869)

Kanha ,(709)

Puri / Konark, (944)

Wayanad, (839)

Kabini, (897)

Hampi, (786)

Karwar, (782)

Rishikesh, (976)Leh, (833)

Index Rating

Diu

Chickmagalur, (864)

Udaipur (1025)


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Out of 27 destinations targeted, we have shortlisted 18 destinations by giving suitable ratings basedon certain parameters like connectivity, no. of tourist arrivals, government

support, seasonality, competition, global appeal, regulatory environment, etc.

Selected

Proposed

Source: D'Essence Research

1025976 944

897 869 864 857 855 846 839 833 814 798 786 782 742 709641

0

200

400

600

800

1000

1200

Index Rating based on certain parameters


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Beach Wildlife Heritage Mountain

Nature Spa/Wellness Adventure

Pondicherry Karwar Lakshadweep Diu

Kanha

Kabini

Udaipur Chittorgarh

Puri/Konark Hampi Khajuraho

Leh Kasauli Araku Chickmagalur

Wayanad Pondicherry

Pondicherry Rishikesh

Auli


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Location Domestic

overnight

Foreign

overnight

Total

Rishikesh

2005 7886593 19160 7905753

2006 8829830 22473 8852302

2010e 1,38,74,070 42,530 139166002015e 24407221 94,407 24501628

Puri-Konark

2207667 27389 2235056

2006 24,80314 31188 2511502

2010e 3951836 52435 4004272

2015e 7073988 100385 7174373

Khajuraho

2005 145987 67211 213198

2006 178673 86722 265396

2010e 400907 240378 641285

2015e 1100965 859701 1960666

Location Domestic

overnight

Foreign

overnight

Total

Pondicherry

2005 483441 35519 518960

2006 521923 43756 565679

2010e 709119 100722 809891

2015e 1039854 285901 1325754

Daman & Diu

2005 394914 6164 401078

2006 411364 5832 417197

Hampi

2005 118547 13085 131632

2006 160038 19628 179666

2010e 531569 99364 630933

2015e 1039298 267893 1307191

Lakshadweep

2005 6908 941 7849

2006 22941 2142 25083

Tourist arrival at some of the destinationsTourist arrival at some of the destinations

Source: ORG Marg survey for Tourism Ministry of India

Figure shows that tourist arrivals are increasing year on year


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