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2016 EDITORIAL CALENDAR & ADVERTISING SPECIFICATIONSDestinationKerala

Entrepreneurship. Economy. Excellence.

www.destination-kerala.com

ABOUT DESTINATION KERALA

Destination Kerala is Kerala’s fore-most English language business monthly chronicling entrepreneur-

ship, economy and excellence. It features original and curated articles on the State’s burgeoning tourism, information technol-ogy, retail, real estate, education, healthcare, infrastructure, banking & finance and agro industries in particular.

Since 1997 we have been at the forefront promoting Kerala as the must see and must invest destination of the sub-continent. By showcasing Kerala’s leaders, businesses, initiatives and success stories, our efforts highlight the best of what God’s Own Country has to offer various stakeholders – entrepreneurs, tourists, investors, analysts, policy makers, and Keralites around the world.

We partner the Government and private industry to create compelling English lan-guage content for leverage across platforms like print, online, social and events.

Destination Kerala is now into the 18th year of its publication.

READER PROFILEThe magazine reaches high net worth

individuals and commercially important persons, policy and decision makers across government and industry, and the entire CXO community.

CIRCULATION10,000 copies in print

KERALA OUTLOOKTourism and Information & Communica-

tion Technology (ICT) sectors will continue to drive the economic growth of Kerala.

According to a study conducted by Dun & Bradstreet, Gross State Domestic Product (GSDP) of Kerala is expected to grow at an average rate of 8% during FY15-FY20. Tour-ism industry is the backbone of Kerala econ-omy and the biggest contributor to foreign exchange reserves. Owing to rich culture, unique natural beauty and various historical attractions, Kerala is one of the most sought after tourist destinations in India.

Kerala’s IT policy aims to achieve up to 500,000 direct employment in the ICT sector and create at least 3,000 technol-ogy startups by 2020. Government’s major e-governance initiative, Kerala State Wide Area Network (KSWAN) is being set up as a backbone of the State Information Infrastructure (SII), connecting Thiru-vananthapuram, Kochi and Kozhikode, extending to 14 districts and 152 blocks of the State. ‘Akshaya’ is another innova-tive initiative undertaken by the Kerala government, which is an e-literacy project. As of now, 3.3 mn families have been made e-literate by Akshaya. Almost 88% Akshaya centers are in rural areas and this project also promotes women entrepreneurship in the State. Malappuram and Kannur districts in the State are 100% e-literate, and Kollam, Kozhikode, Thrissur and Kasaragod districts have achieved e-literacy above 90%.

Infrastructure development is the highest

priority of the 12th Five Year Plan (2012-17) of Kerala. ‘Navratna’ projects like Kochi Metro, Smart City, Vizhinjam port, Kannur airport, National waterway, Light Rail Transit at Kozhikode and Thiruvanantha-puram, Suburban railway, Surface transport development and Student entrepreneurship program are expected to transform Kerala like never before.

Kerala has shown impressive performance in terms of health and education related indi-cators. High literacy and increasing e-literacy in the State is likely to promote inclusive growth and boost knowledge driven service sectors in the State.

In FY13, construction and manufactur-ing sectors contributed around 15% and 7.7% in State GSDP, respectively. Handloom, handicraft, coir and cashew industries are major industries in the State. Coir and handloom sectors are large employers in the State; hence thrust areas in the 12th Five Year Plan are to increase export earnings and upgrade technology in these sectors, along with skill development and market promotion.

Major incentives under annual plan FY 15 include those aimed at acquisition of land for industrial parks, capacity building programs with emphasis on skill develop-ment, entrepreneurial promotional activi-ties, entrepreneur support schemes, cluster development program covering micro and small enterprises, financial assistance to industrial cooperative societies and start up subsidies.

REGULAR SECTIONS

OPINIONEvery issue of Destination Kerala features opinion pieces penned by industry thought leaders and social influences presenting an al-together different perspec-tive or valuable insights on a recent development or opportunity. COVER STORYOur cover stories pres-ent extremely success-ful or highly promising entrepreneurs and strive to showcase their vision, journey, challenges, style, beliefs and contribution to the economy and society. ISSUE THEMEA major event or initia-tive requires high decibel communication and that is what every month we do in our segment called issue theme. These could be events like World Travel Market (WTM) London or CeBIT Hanover or initia-tives like Visit Kerala Year 2015. CORPORATE REPORTOur corporate reports

are well researched and incisive articles on a busi-ness enterprise capturing financial performance, business development strategy, market leadership and way forward.SECTOR WATCHWe report major devel-opments in key sectors like tourism, information technology, retail, real estate, education, health-care, infrastructure and agro, apart from what is happening at the govern-ment level.START UPPutting the spotlight firmly on Kerala’s promising start ups is what this column is all about. Celebrating inno-vation, disruptive thinking and the passion to triumph against all odds. MAKING A DIFFERENCEStories that help evangelize the yen to give will find place in this section. We will cover Corporate Social Responsibility (CSR) pro-grams of business houses and noble initiatives that need generous support.




EXCLUSIVE SHOWCASE

KMA ANNUAL CONVENTIONAs the Media Sponsor for Kerala Man-agement Association’s (KMA) Annual National Management Convention, Destination Kerala plays a significant role in promoting KMA’s flagship event which is the largest professional managers’ meet in Kerala. The event sees the coming together of over 1000 delegates including entrepreneurs, practicing managers, government of-ficials, B-School faculty members and management students.TIECON KERALAAs the Sessions Sponsor, Destina-tion Kerala is closely associated with TiEcon Kerala, the mega entrepre-neurship convention organized by The Indus Entrepreneur (TiE) Kerala Chapter. Our print and web platforms support the event with news, features and reminders before, during and after

the event.KTMKerala Travel Mart (KTM) now into its 9th year is held in September at Samudrika Convention Centre, Kochi. The three day long mart is the largest B2B tourism meet in India. The sell-ers include adventure tour operators, ayurveda centers and resorts, hotels and resorts, homestays, amusement parks, convention centers, houseboat operators, specialty hospitals, muse-ums, and travel & tour operators. We will be covering all the action with The KTM Daily as well as The KTM Daily Preview, The KTM E-daily and The KTM Daily Executive Summary.DESTINATION KERALA CEO ROUNDTABLEThe titans of industry come together to deliberate on issues pertaining to a sec-tor and opportunities ahead, in Desti-nation Kerala’s CEO Roundtable hosted

by Le Meridien, Kochi. Scheduled for February, May, July and September, the inaugural session will focus on Tourism. 8 CxOs deliberate threadbare a sector moderated by the editor of Destination Kerala. The proceedings are of course reported through our print, online and social platforms.ITBThe ITB Berlin (InternationaleTouris-mus-Börse Berlin) is the world’s largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. Our special issue will have extensive coverage of the Kerala pavilion and developments in business travel, cultural tourism, economy ac-commodation, adventure & respon-sible tourism, wellness and youth travel along with interesting interviews with participants from Kerala.

WTMWorld Travel Market (WTM) is a UK event for the global travel industry, or-ganized at ExCeL London since 2002. Almost 46,000 senior travel industry professionals, government officials and representatives of the international media, converge each year in Novem-ber to attend WTM. The exhaustive feature will include a low-down on all top products showcased at the event. As part of our exhaustive coverage, we intend to feature participating busi-nesses from Kerala as well as major deals being readied. ATMArabian Travel Market aka ATM is a travel and tourism event, organized an-nually in Dubai to provide a platform for inbound and outbound tourism professionals in the Middle East and gives information on tourism destina-tions, accommodation options, tour-

ism attractions and aviation industry in the Middle East and around the world. Our in-depth coverage will showcase the various offers and opportunities available for driving travel trade and tourism receipts between the ME and Kerala.GKSFGrand Kerala Shopping Festival (often abbreviated as GKSF) is the annual shopping event in Kerala intended to transform the State into an international shopping destination on the lines of Dubai or Singapore. Over 3000 outlets selling jewelry, electronic goods, textiles, consumer-durables, automobiles, as well as hotels, restaurants and shopping malls across the state participate. Our focus issue will work with the participating outlets and trade bodies to spread the word and attract tourists both domestic and international.

SEPTEMBER 2015 OCTOBER 2015 NOVEMBER 2015 DECEMBER 2015 JANUARY 2016




2016

Jan

Feb

Mar

Apr

May

ENTREPRENEURSHIP ECONOMY EXCELLENCE

COVER STORY FOCUS ROUNDUPISSUE THEME EVENT REGULAR

IITMKMA Annual Convention

Kerala B2B Meet

DK CEO Roundtable 1

ATM Dubai

Kannur Airport Launch

Agri 25

Young Innovators

GKSF and Retail

Promotion of Art and Culture

PhilanthropyStartup support

ITBAyurveda

Bekal & Gavi

Family & Enterprise: Opportunities and

Challenges

Social Entrepreneurship

RETAIL

NRK (NON-RESIDENT KERALITE)

TOURISM

KERALA’S BUSINESS FAMILIES

SOCIAL BRIGAGE

TRIMA

KMA Annual Convention

Kerala B2B Meet

World Spice Congress

ITB Berlin

ATM Dubai

DK CEO Roundtable 2

–

–

DK CEO Roundtable 1

–

–

DK CEO Roundtable 2

–

DK CEO Roundtable 3

Making a DifferenceOpinionStartup







Jun

Jul

Incubators & Accelerators / PPP

Funding / Mentoring

SME PowerFocus Sectors

Enablers

STARTUPS

MANUFACTURING




2016

Aug

Sep

Oct

Nov

Dec

ENTREPRENEURSHIP ECONOMY EXCELLENCE

COVER STORY FOCUS ROUNDUPISSUE THEME EVENT REGULAR

Feng Shui

KTM

DK CEO Roundtable 4

TiEcon

Kochi Muziris Biennale

State of the Industry

Kochi Metro / Smart City / Vizhinjam PortIT & Industrial Parks /Kannur Int’nl Airport

Medical Value Travel

WTM London

GKSF and Retail

REAL ESTATE

INFRASTRUCTURE

HEALTHCARE

TOURISM

RETAIL

DK CEO Roundtable 3

DK CSR Initiative

KTM

–

TiEcon

WTM London

DK CSR Initiative

DK CEO Roundtable 4

–

–

–









PRINT AD REQUIREMENTS / ADVERTISING SIZES

POSITION TRIM BLEED NON BLEED

Outside Front Cover Gate Fold 41 cm (W) x 28 cm (H) 42 cm (W) x 29 cm (H) 40 cm (W) x 27 cm (H)

Inside Front Cover DPS 41 cm (W) x 28 cm (H) 42 cm (W) x 29 cm (H) 40 cm (W) x 27 cm (H)

Inside Front Cover Single Page 20.5 cm (W) X 28 cm (H) 21.5 cm (W) X 29 cm (H) 19.5 cm (W) X 27 cm (H)

Inside Back Cover 20.5 cm (W) X 28 cm (H) 21.5 cm (W) X 29 cm (H) 19.5 cm (W) X 27 cm (H)

Outside Back Cover 20.5 cm (W) X 28 cm (H) 21.5 cm (W) X 29 cm (H) 19.5 cm (W) X 27 cm (H)

DPS 41 cm (W) x 28 cm (H) 42 cm (W) x 29 cm (H) 40 cm (W) x 27 cm (H)

Inside Full Page 20.5 cm (W) X 28 cm (H) 21.5 cm (W) X 29 cm (H) 19.5 cm (W) X 27 cm (H)

Half Page Horizontal NA NA 17.3 cm (W) X 11.5 cm (H)

Half Page Vertical NA NA 11.5 cm (W) X 23.8 cm (H)

Quarter Page NA NA 11.5 cm (W) X 11.5 cm (H)

Island NA NA 5.4 cm (W) x 5 cm (H)

Strip Single Page NA NA 17.3 cm (W) x 5 cm (H)

Strip Double Page NA NA 38 cm (W) x 5 cm (H)

DESTINATION KERALA (PRINT)

ADVERTISING SPECIFICATIONS

PRINTINGWeb offset (SWOP)Perfect binding

n Please supply your advertisements as PDF files. (PDFX1A2001)n All layers and transparencies should be flattened before making the PDFn Only acceptable Color Format is CMYKn Creatives should be in high resolution (300 dpi)n All files must be compressed (Zip) before sendingn Pls use yousendit or wetransfer for electronic transfer

SAFETY: All live matter must be 0.5 cm from trim on all sidesGUTTER SAFETY: 0.5 cm on each side (total 1 cm)Minimum size knockout type should be 8 point.NOTE: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

DESTINATION KERALA (DIGITAL)

If you choose to read Destination Kerala digital magazine on your iPad, iPhone, Android, Tablet, Windows 8, Web, Mac or PC, then log on to Magzter, the world’s largest and fastest growing cross platform global digital magazine newsstand.www.magzter.com

DESTINATION KERALA (ONLINE)Destination Kerala’s online presence is at www.destination-kerala.com offering an engaging and interactive digital platform with the latest news on Kerala’s entrepreneurs, economy and success stories. This makes content consumption interesting not just for the readers but throws up exciting opportunities for our advertisers too. With additional content, extra images and videos our website guarantees a bonus read, anytime, anywhere access and integrated social share features.

DIGITAL AD REQUIREMENTSGENERAL GUIDELINESn Submitting Flash: All Flash files must contain a blank click Tag command

and linking URLs should be listed separately. See Flash Ad Unit Click Tag notes below for information

n Turnaround time: 2 business days for Standard Media, 4 business days for Rich Media

n Ads are served via iframe ad callsn All ad units must launch a new browser window when clicked onn All floating ad units must have a clearly recognizable close buttonn All Rich Media ads must have an alternate GIF/JPEG versions of creativen Audio must be user initiated with a clearly recognizable on/off buttonn All ads must clearly be identified as ‘Advertisement’n Destination Business Media reserves the right to terminate any campaign

upon our discretionn All ads are served via Java Script tagsn CND Collections: No Rich Media ads are allowed in collection buys. (ex-

amples: expanding, floating, in banner video)




DOUBLE PAGE SPREADTRIM SIZE: 41 cm (W) X 28 cm (H)

BLEED: ADDITIONAL 0.5 cm BEYOND THE TRIM SIZELIVE AREA: NO TEXT SHOULD COME WITHIN 0.5 cm OF THE TRIM

FULL PAGETRIM SIZE: 20.5 cm (W) X 28 cm (H)

BLEED: ADDITIONAL 0.5 cm BEYOND THE TRIM SIZE

LIVE AREA: NO TEXT SHOULD COME WITHIN 0.5 cm OF THE TRIM

HALF PAGE HORIZONTALNON BLEED: 17.3 cm (W) X 11.5 cm (H)

STRIP SINGLE PAGENON BLEED: 17.3 cm (W) X 5 cm (H)

QUARTER PAGENON BLEED: 11.5 cm (W) X 11.5 cm (H)

HALF PAGE VERTICALNON BLEED: 11.5 cm (W) X 23.8 cm (H)

STRIP DOUBLE PAGENON BLEED: 38 cm (W) X 5 cm (H)




SPECIFICATIONS

AD UNIT SPECIFICATIONSRequired Files.jpg, .gif, swf, 3rd party tag, click through URL

Size150kb

Loop/Time3 loop/15 sec

Media Types AcceptedAll Rich Media except DHTML

Audio AcceptedUser Enabled Audio Streams Only

3rd Party ServiceYes

RICH MEDIAAccepted Ad FormatsExpandable Banner, Standard Banner,Peel Backs, Page Take-overs

Lead Time2 business days for Standard Media, 4 business days for Rich Media

Maximum file size100 KB

Accepted Flash Versionsup to Flash 10

AD DESCRIPTION AD SIZE (PIXELS)

1 LEADERBOARD 728 X 90

2 BOX 300 X 250

3 BOX EXPANDABLE 500 X 250

4 FULL BANNER 970 X 90




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Newsletter (Standard banner)File Type: .jpg, .png, or non-animated .gif

50kb for the images.

530px for a banner image

728*90

250*250

2 Rs per emailer (Both Banners)Cost (CPM)

n Destination Kerala daily and weekly newslettern Materials due three days prior to mail date. GIF, PNG or JPEG files onlyn No rich media. Animated GIFs OK. Include with artwork: referring URL and alt textn Leaderboard maximum file size is 50kn 530 px for banner image

SIZE SPECIFICATIONS

1 LEADERBOARD 728 X 90

2 BOX 250 X 250

FILE SPECIFICATIONSMaximum file size for any advertisement is 50K. We accept animated or static .gifs/.jpgs, but do not accept Rich Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate .gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated .gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinent info and anyone using other email apps will be able to view the full animation cycle. Visit http://office.microsoft.com for more details.)

The e-mail address for this newsletter is [email protected]. To update your account, please visit our Newsletter subscription center




REPRINTSOrdering reprints of articles which appear in Destination Kerala is an inexpensive and effective way to maximize your exposure in the market. PDFs are also available for website posting.

CUSTOM PUBLISHINGOur design team provides a full range of custom publishing services, including print and electronic newsletters, catalogs and advertorials.

CONTACT

Jose KunnappallyManaging DirectorDestination Business Media Pvt. Ltd.M: +91 94955 06643T: +91 471 2306643 | +91 484 2322643Email: [email protected]

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