desperados summer campaign pitch
DESCRIPTION
Fictive marketing ideas for the summer campaign of DesperadosTRANSCRIPT
![Page 1: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/1.jpg)
SOCIAL MEDIA PLAN
FESTIVALS 2013FLORETTE VERVLOET & MATTHIAS
STOFFELS
![Page 2: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/2.jpg)
• Strategie• Tactics– Festivals niet aanwezig– Festivals aanwezig– Off side
CONTENT
![Page 3: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/3.jpg)
STRATEGIE• Engagement– Desperados ambassadeurs
• Buzz – Party = Desperados–WOM awareness
• Activeren– Giveaway
![Page 4: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/4.jpg)
STRATEGIEHoe?– Guerillia– Exclusive Party Experience– Sharing• Verzamelen van gegevens
![Page 5: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/5.jpg)
TACTICS – FESTIVALS NIET
AANWEZIGSPOT THE
AMBASSADOR
![Page 6: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/6.jpg)
SPOT THE AMBASSADOR
Pre:– Ambassadeurs zoeken via social media,
advertenties, reclame
During:– Desperados goodies (ambassadeurs)– Spot de ambassadeur
After:– Share de foto of video van de ambassadeur
en win festivaltickets of een Party Pack
![Page 7: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/7.jpg)
TACTICS – FESTIVALS AANWEZIG
THE DESPERADOS EXPERIENCE
![Page 8: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/8.jpg)
Pre:– Ambassadeurs zoeken en aanstellen• Nieuwe en oude ambassadeurs
– Teaser ‘The Desperados party Experience’ • Social media en website• Advertenties• Verpakking• TV
THE DESPERADOS PARTY
EXPERIENCE
#experience
desperados
![Page 9: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/9.jpg)
During:– Ultieme Party ervaring– Enter the Experience– Goodies
THE DESPERADOS PARTY
EXPERIENCE
![Page 10: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/10.jpg)
THE PARTY• Bekende Dj’s – Dance• Free food and drinks• Lounge area• Photobooth
![Page 11: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/11.jpg)
After:–Wristband – Part of the experience– Goodies zenden via gegevens
photobooth– Herbeleving van de experience
RELIVING THE PARTY
![Page 12: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/12.jpg)
Conversation Strategy:–Who are we talking to?
• Fans en festivalgangers
– What topics do we talk about?• Dj’s, artiesten, Desperados acties op festivals, …
– What is the tone of voice?• Losse toon, je staat dicht bij je fans
– Which channels are we using?• Facebook, Twitter, Website, TV, Online
Advertenties, Sponsored Topics, …
TACTICS – OFF SIDE
![Page 13: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/13.jpg)
Content plan:– Pre:
• Brand ambassadors, sneak peaks ‘The Desperados Party Experience’, DJ’s, Festivaltips, Ticket giveaway
– During:• Festivalupdates, Foto’s, Video’s,
Sfeerverslagen, Live Sets
– After:• Aftermovie en foto’s Desperados Party
Experience, stand én fans
TACTICS – OFF SIDE
![Page 14: Desperados summer campaign pitch](https://reader035.vdocuments.site/reader035/viewer/2022062513/555aa5a2d8b42ad0538b488c/html5/thumbnails/14.jpg)
ENJOY THE DESPERADOS PARTY EXPERIENCE!