desperados 4 u campaign propostion - conversation management task 2nd year cross media management
TRANSCRIPT
#desperados4uStéphanie D’Olieslager Mara Van der Auwera
Brand values
PRE PARTY
• Glow in the dark tent competition• DJ contest
Glow in the dark tent
Goal?– Product placement– Brand awareness– Introduction #– Fun– Winning– Friends
Prijzen?– 1 crate of Desperados– Tent– Festival ticket
DJ Contest
Goal?– Product Placement– Brand awareness– Introduction #– opportunities– Dreams come true
Win?– Dj set at festival
STRATEGY
• Media – Website
• Banner • Gathering all social media
– Social media • Facebook – Twitter – Youtube – Soundcloud – Poppunt
• How? – Funny movies
• DJ-contest • Glow in the dark Tent
STRATEGY
• #desperados4u introduction – Website – Social media – When :• Pre-party • Party • AfterParty
Party
INTERACTIEVE DANCEFLOOR
• Gamification• Purpose?– One family feeling– Happiness– Brand awareness– Fun– Dare
DARE• Get a free Desperados• Give a kiss• Get lucky tonight /
message in a bottle• Give a Desperados hat
to someone you fancy• Put your hands up
INTERACTION SCREEN
• Dancefloor with screen• Twitter-banner– Looking for someone ?– Urgent message ?
• Pictures at the festival#desperados4u
Party : Strategy
#DESPERADOS4U
• Twitter: #desperados4u– Find people– Messages– Show your feelings
• Facebook: Pictures– Festival feeling with a Desperados
AFTERPARTY
MESSAGE IN A BOTTLE
• Personalized message• Personalized bottle– Vintage feeling
• Fortune cookie
Personalized caps
• Clover: interactive dancefloor
• Promotion #desperados4u
AFTERPARTY: STRATEGY
• Flyers at the festival• Promotion on screen/website• Social media
• What ? – pictures– Movies– Messages– Dj sets– Stories# desperados4u