desktop as a service building a profitable business citrix

Desktop as a Service – Building a profitable businessChris NixonCitrix Systems APACMay 23, 2011

Agenda

Cloud Computing – Today and Tomorrow

Desktop as a Service – How to add value

Live Demonstration – Personal Cloud

CSP – A program to make you more revenue

Get in the Game!! Next Steps

Cloud Computing is Evolving

Full IT Outsourcing

SaaS Industry Explosion

2020 $258 Billion

2011 $28 Billion

Forrester – BT 2010: IT’s Future In the Empowered Era, January 7, 2011

Agenda

Cloud Computing – Today and Tomorrow





• Desktop = device• Corporate PC• Image & deploy• Fixed access• Allocated costs

2009 2010 2011 2012

• Desktop = service• Consumer devices• Self-service experience• Dynamic access• Usage-based costs

Vision for Desktop as a Service

How do I add value?

Differentiating and Building Out Your Offering

Provisioning

Infrastructure VMs

Web hosting

Web appsProductivity

apps

Business continuity

Line of business apps

DaaS

XenApp/XenDesktop

Cortex Control Panel

NetScaler

XenServer/Hyper-V

Hosted Shared Desktops

Branch Repeater

Differentiated experience Any device, anywhereIntegrated SaaS apps

DaaS – Desktop as a Service

How do I deliver a Windows 7 Desktop?Windows Server 2008 R2 Session Virtualization Windows 7 Desktop or Virtual Desktop (VDI)

Operating System One

Operating System Two

Windows RDS has up to 5x the scalability over VDI

• Default desktop delivered on Windows 2008 R2 is bland

• Lacks rich theme support

• Accessory apps are not available (Ex: Windows Media Player, Snipping tool,..)

• Citrix is providing tools to simplify the configuration of an enhanced desktop experience

Enhanced desktop experience

Windows Server increases the breadth of the solution

Xen

Ap

p d

rive

s d

epth

of

Ap

p D

eliv

ery

Better Together: Citrix and RDS

Citrix XenAppOn-Demand Application Delivery

Self ServiceApps

Any Device,

Anywhere

High Definition

Experience

Secure by

Design

Scalable by Design

Microsoft Windows Server Remote Desktop ServicesPresentation Virtualisation Platform

Single Instance

Management

Citrix Confidential - Do Not Distribute

Hosted Shared

Desktops and Apps

Hosted Personal

Desktops

User/Owner can…

• Pull all levers and turn all knobs

• Install Applications

• Install device drivers

• Exercise full admin rights to their OS

• Potentially blow up the system…

Hosted Personal Desktop

…without effecting other user desktops

Bundle the Services Around the Desktop

• Branded desktop experience• Bundled applications• Any device, anywhere access• Built in business continuity

Hosted Desktop

Microsoft Office

Hosted Exchange

Line of Business Apps

Dis

aste

r R

ecov

ery

Web

Hos

ting

Infr

astr

uctu

re S

ervi

ces

Messaging & Collaboration

Web & Data Hosting

Application Delivery

Virtualization SDK

Automation DelegationUser AccountManagement

Simplifying Cloud Services Management

Cortex Cloud Control Panel from CitrixSingle, self-service interface for provisioning apps, desktops and services from the cloud

Exchange,Sharepoint, RDS,

SQL Server, Dynamics CRM

OCSWeb

Data HostingHyper-V SDK

AutomationUser AccountManagement

Delegation

Support for Many Microsoft Technologies

Access Gateway

Branch Repeater

CitrixReceiver

XenDesktop

XenApp

XenServer

NetScaler

HDX

Delivery Network

Citrix Delivery CenterCSP Multi-tenantSaaS and DaaS

CSP Infrastructure

CSP SubscriberOffices and End-Points

CSP Dashboards and

Management

Citrix Enterprise Solutions – Built on Microsoft

Desktops

XenDesktop

Applications Servers

Microsoft Platforms

Citrix EnterpriseSolutions

XenApp

Networks

Essentials for Hyper-VBranch Repeater

NetScaler

AgendaCloud Computing – Today and Tomorrow





Live Demonstration – Personal Cloud with Citrix Receiver

snack dine create

“alert me”

“show me”

“empower me”

CSP Program Overview

Products Qualification Benefits


Education & Promotion


Webinar in a Box

• Free GoToWebinar License

• Email

• Call Script

• Webinar Tips

• Copy Blocks

• Scripted Presentation

Emails


Marketing Communications


Social Media Marketing/Partnering


Case Studies and TCO/ROI Tools CSP TCO calculator

Training

https://www.citrix.com/English/mycitrix/content.asp?contentID=1689324

Technical Thought Leadership

Use CSP Hosting Solutions to deliverservices to subscribers

Provide the best hosting solution with the latest products

CSP Program Steps

Connect

Get Connected to your Citrix Distributor

SignUp

Complete the CSP Partner Agreement

certified administrator

StayCurrent

GoLive

GetTrained

www.citrix.com/csp

Key Points

• Partners with a defined business plan achieve 100% more license revenues than partners who do not

• Partners with an active sales program make up more than 80% of all Citrix Subscription licenses

• Partners who use a ‘qualified sales lead’ approach achieve greater than 70% close rates

• Partners growing their Microsoft SPLA business make up more than 90% of the growth in the CSP program


Next Steps

• Review current subscribers and identify opportunities to extend reach with increased application sets & improved performance

• Contact your Newlease Account Manager to discuss how to become a Citrix Service Provider

• Whitepapers, Architecture & Scaling Guides• Download evaluation software via www.mycitrix.com• www.citrix.com/csp


http://www.mycitrix.com/

http://www.citrix.com/csp

Q&AQ&A

desktop as a service building a profitable business citrix

Technology

service desktop

daas desktop

windows server

windows media player

selfservice experience

fixed access

dynamic access

saas industry explosion2011