designing a culture of design
DESCRIPTION
Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent. Presented by Chris Avore at Webvisions NYC on April 4 2014TRANSCRIPT
![Page 1: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/1.jpg)
Designing a
Culture of Design
Chris Avore @erova
Aaron Irizarry @aaroni
April 4 2014Webvisions New York
![Page 2: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/2.jpg)
people are
thinking talking writing
about culture
![Page 3: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/3.jpg)
The Defining Elements of a Winning Culture
There’s No Such Thing as a Culture Turnaround
A Winning Culture Keeps Score
How to Engender a Performance Culture
![Page 4: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/4.jpg)
![Page 5: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/5.jpg)
Inspiring Design Thinking in a Predictable
Corporate CultureCatherine Courage MX 2013
![Page 6: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/6.jpg)
Bringing Change to Life: Transforming Culture
through a Passion for Design
Bill Scott MX 2014
![Page 7: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/7.jpg)
Becoming a Change Agent
Carrie Hane Dennison IA Summit 2014
![Page 8: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/8.jpg)
Recreating A Design Culture at Scale
Phil Gilbert Monki Gras 2014
![Page 9: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/9.jpg)
Building UX and Design Culture at GE
Greg Petroff MX 2012
![Page 10: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/10.jpg)
why now?
![Page 11: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/11.jpg)
why us?
![Page 12: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/12.jpg)
why me?
![Page 13: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/13.jpg)
![Page 14: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/14.jpg)
![Page 15: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/15.jpg)
![Page 16: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/16.jpg)
![Page 17: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/17.jpg)
#humblebrag
![Page 18: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/18.jpg)
#humblebrag
![Page 19: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/19.jpg)
Culture of Design?What is a
![Page 20: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/20.jpg)
![Page 21: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/21.jpg)
unwritten rules
![Page 22: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/22.jpg)
behavior patterns & norms
![Page 23: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/23.jpg)
shared values meanings
assumptions
![Page 24: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/24.jpg)
A respectful, multi-team collaborative working environment where designers are empowered to effectively solve business problems via exploration, iteration, and validation.
![Page 25: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/25.jpg)
in soviet
russia
if you
don’t
change
culture
culture
changes
you
![Page 26: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/26.jpg)
in soviet
russia
if you
don’t
change
culture
culture
changes
you
AT YOUR JOB
![Page 27: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/27.jpg)
design averse culture
design culture
![Page 28: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/28.jpg)
It used to be that when we said we were going to be design-driven, the engineers said, “Well, here’s the technology constraints.” !
The product manager said, “Well, here’s the thing we have to solve,” and then gave it to the designers and said…
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
![Page 29: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/29.jpg)
Make it pretty before it ships.
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
![Page 30: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/30.jpg)
features | requirements | solutions
Features
Requirements
Deadlines
![Page 31: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/31.jpg)
control
![Page 32: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/32.jpg)
opaque
![Page 33: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/33.jpg)
risk averse
![Page 34: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/34.jpg)
deliver the planned thing
deliver the right thing>
![Page 35: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/35.jpg)
safely stifled
![Page 36: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/36.jpg)
![Page 37: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/37.jpg)
relaxed culture design culture!=
![Page 38: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/38.jpg)
![Page 39: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/39.jpg)
![Page 40: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/40.jpg)
Culture of design
![Page 41: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/41.jpg)
Culture of design
![Page 42: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/42.jpg)
Design culture in
Practice
![Page 43: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/43.jpg)
good design is good business
![Page 44: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/44.jpg)
![Page 45: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/45.jpg)
![Page 46: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/46.jpg)
![Page 47: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/47.jpg)
![Page 48: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/48.jpg)
![Page 49: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/49.jpg)
First of all, we made sure everybody in the
company had a visceral experience of what great
design was like.
Kaaren Hanson
![Page 50: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/50.jpg)
CultureCraft the
![Page 51: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/51.jpg)
Where to start?
![Page 52: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/52.jpg)
Role Title Place
independent
![Page 53: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/53.jpg)
specialistsgeneralists
![Page 54: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/54.jpg)
the right people
![Page 55: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/55.jpg)
promote your successes
![Page 56: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/56.jpg)
Findsponsors
advocates allies
![Page 57: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/57.jpg)
Shared creation
![Page 58: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/58.jpg)
Incremental change is okay
![Page 59: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/59.jpg)
External promotion
![Page 60: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/60.jpg)
Be present
![Page 61: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/61.jpg)
So Why Bother?
![Page 62: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/62.jpg)
Adapt to change
![Page 63: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/63.jpg)
Greater Trust
![Page 64: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/64.jpg)
Shared accountability
![Page 65: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/65.jpg)
Passive Transparency
![Page 66: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/66.jpg)
![Page 67: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/67.jpg)
Fail fast, learn faster.
![Page 68: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/68.jpg)
Actually have fun
Have fun
![Page 69: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/69.jpg)
Ongoing Process
![Page 70: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/70.jpg)
A culture of quality requires employees to apply skills and make decisions in highly ambiguous but critical areas while leading them toward deeper reflection about the risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/
![Page 71: Designing a Culture of Design](https://reader033.vdocuments.site/reader033/viewer/2022061102/53eeef5b8d7f7289708b61c9/html5/thumbnails/71.jpg)
A culture of quality requires employees to apply skills and make decisions in highly ambiguous but critical areas while leading them toward deeper reflection about the risks and payoffs of their actions.
Creating a Culture of Quality
http://hbr.org/2014/04/creating-a-culture-of-quality/