design thinking & ict
TRANSCRIPT
Prsentation PowerPoint
DESIGN THINKINGUsefulness for Young Entrepreneurs in ICT
Farell FOLLY, Africa 2.0 Technology Task [email protected]
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Why do managers fail to identify innovative ideas?2
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An innovation needs to be tested before !
No chance to be original when you do as everybody does !3
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The innovation processIf you cant explain it simply, you dont understand it. Albert Einstein4
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Design Thinking ? 6Invention of Stanford University
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Some historic figuresDieter RAMSRaymond LOEVYWalter GROPIUSWilliam MORRIS7
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Some historic figuresDieter RAMSRaymond LOEVYWalter GROPIUSWilliam MORRIS We need to improve how the environment where people live, looks like and make them more cumfortable according to the modern era requirements 8
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Some historic figuresUse of industrial methods to enhance and facilitate creativity.Dieter RAMSRaymond LOEVYWalter GROPIUSWilliam MORRIS9
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Some historic figuresDecoration of Air Force One for John Kennedy, Concorde plane! Dieter RAMSRaymond LOEVYWalter GROPIUSWilliam MORRIS10
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Some historic figuresDraw, Design objects in a better way and make them desirable : Less is more !Dieter RAMSRaymond LOEVYWalter GROPIUSWilliam MORRIS11
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12Click to play or continue to the next slide
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How to Design Thinking ?13
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The five steps of Design Thinking14
Opening phaseStudy users behaviours and environmentsImagine users feelings and needsEmpathy map
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DEFINITIONClosing phaseGive a sense to the collected informationsFind the real source of the problemThe 5 why method
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IDEATIONOpening phaseImagine and accept all optionsGenerate a maximum of ideasGroup, classify, filterBrainstorming
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PROTOTYPINGClosing PhaseA quick version of the solutionUse all means, even rudimentaryModels, Agile methods
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TESTINGClosing phaseSubmit your ideas to clients, usersImprove from feedbackGo back to prototyping, Agiles methods
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STORYTELLINGSell your productElevator pitch : convince investorsStorytelling : present your idea as a small story which will captivate people attention and will transmit your your information !
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Study case: Design an Apps for Dietetics
Click here to see the whole process 22STORYTELLING
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IS A rigourous process that leads an idea to innovation!IS NOT a linear process with a start and a stop phases !Design Thinking23
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MOOCsStanford UniversityFrance Business School+ www.mooc-list.com/tags/design-thinking BooksDesign Thinking : Business Innovation, par Maurcio Vianna Ysmar Vianna Isabel K. Adler Brenda LucenaBeatriz RussoDesign Thinking, par Tim BrownVideosYoutube : What is Design Thinking par Sean VanGenderenTED : Tim Brown urges designers to think BigWebsiteshttp://www.sitepoint.com/5-free-wireframe-applications/http://trendemic.net/dilemme-innovation.html
Where to learn?24
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25YOU are NEVER too YOUNG to DREAM BIG !
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