Design Thinking Dr. Lam

TECM 3200

What is experience?

• Define it. Not related specifically to anything but in general.

The Process

From Stanford’s D-School

Design Thinking Process Defined

• EMPATHIZE: Work to fully understand the experience of the user for whom you are designing.  Do this through observation, interaction, and immersing yourself in their experiences.

• DEFINE: Process and synthesize the findings from your empathy work in order to form a user point of view that you will address with your design.

• IDEATE: Explore a wide variety of possible solutions through generating a large quantity of diverse possible solutions, allowing you to step beyond the obvious and explore a range of ideas.

• PROTOTYPE: Transform your ideas into a physical form so that you can experience and interact with them and, in the process, learn and develop more empathy.

• TEST: Try out high-resolution products and use observations and feedback to refine prototypes, learn more about the user, and refine your original point of view.

We going to redesign the gift giving experience

• We are NOT redesigning the most recent gift you gave

• We are redesigning the experience itself• This means that the product you design could be

an object, environmental solution, or a website/app. It does NOT have to be an app.

• It will be FAST paced. Stick with it. • And remember. We’re redesigning the

experience.

Interview

• 8 total minutes• 4 minutes for each partner

Dig Deeper

• 8 minutes total• 4 minutes for each partner

Capture Findings

• 3 minutes

Define the problem statement

• 3 minutes

Sketch at least 5 radical solutions

• 4 minutes

Share your solutions and capture feedback

• 8 minutes• 4 minutes for each partner

Reflect and generate a new solution

• 3 minutes

Build your solution

• 10 minutes

Share your solution and get feedback

• 8 minutes• 4 minutes each