DESIGNTHINKING

Making Innovation Happen

Kishor Gummaraju

VP & Managing Partner Infosys

Consulting

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Oct 2005 Oct 2016

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The next-generation

technology services

company

Founded in Pune, India in 1981

$9.7 billion in revenues

1,126+ clients

Clients in 50+ countries

85 offices and 100 development centers

197,000+ employees of 115 nationalities

94% are consultants and engineers

97% of staff areuniversity educated

22% with masters degrees or doctorates

35% of employees are women

World’s largest corporate university

1.3% of revenues invested in R&D

More than 300 researchers

Employees trained in Design Thinking

505 patents pending and 204 granted

Transparency, ethics, and respect

$500 million innovation fund

98.8% business is repeat business

2% of avg. net profits over 3 fiscals to Infosys

FoundationAward winning

sustainable delivery centers

4 out of top 5 US banks

7 out of top 10 global CPG

8 out of top 10 global pharma

4 out of top 5 global aerospace & defence

6 out of top 10 communications cos.

Corporate Learning PurposePeople Clients

Infosys helps enterprises transform and thrive in a

changing world by co-creating breakthrough solutions that

combine strategic insights and execution excellence. We

help them renew themselves while also creating new

avenues to generate value.

Question for the audience4

How much do you know about Design Thinking?1. Not Aware2. Just heard about it3. Very high level awareness4. I know it and I use it5. I know it and think it does not fit my role

JANE CHEN’S STORY

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LEARNING BY EMPATHY AND PROTOTYPING6

TO SOLVE FOR THE REAL PROBLEM7

DOUG DIETZ’s STORY

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Terrifying9

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Why Design Thinking?

FORCES OF DISRUPTION ARE ALL OVER12

CONNECTED HEALTHCARE DRIVERLESS TRUCKS PROJECT DRAGON BOAT

End-user CentricityIntelligent Systems &

Infrastructure

The Extreme Efficiency of

Disintermediation

KEY CHALLENGES13

IMAGINATION COLLABORATION

CREATIVITY AGILITY

VALUE

EXERCISE

EXPERIENCESWITH DESIGN THINKING

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Large Retailer16

Identifying opportunities for competitive advantage

Empathizing with

the customer

Enabling active

experimentation

Driving solution

adoption

Large Consumer Goods Major17

Solving for a problem of planning and forecasting

Solving the right

problem

Creating a bias for

action and value

Rallying teams

across the

organization

AIMIA STORY

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Problem-Finding Problem-Solving

Widen the

problem

spaceFocus

Widen

solution

space

Focus

• Helps us to switch from internal to external perspectives

• Encourages us to test ideas / solutions quickly

THE DESIGN THINKING PROCESS19

EXERCISE

The Exercise21

Pair up and share a situation where you

and/or your organization could have done

far better on an initiative or innovation

Goal : To design a solution to help improve

the situation

Storytellers

• Avoid general statements. Share

crisp and concrete details

• Avoid blow-by-blow accounts; focus

on key aspects

Empathizers

• Ask clarifying questions “Who?” and

“Why?” to get to the root causes

• Write down anything that is an insight

or that surprises you

DEFINE THE CHALLENGE

Always place users at the center

Don't scope too narrowly

OBSERVE PEOPLE

Begin with extreme users and always

empathize

Don't interpret or judge

BRAINSTORM IDEAS

Go for quantity and be wild

Don't judge ideas

TRY EXPERIMENTS

Get user feedback and quickly test

aspects of your idea

Don't seek validation

GATHER INSIGHTS

Synthesize authentic, non-

obvious, and revealing

insights

Don't leap to solutions

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SO WHAT IS DESIGN THINKING HELPING US ACHIEVE?

• From problem solving to solving the right problem

• From siloed execution to stronger business connects

• From passive change management to continuous adoption

• From long roadmaps to short iterations – Fail fast, fail early,

fail cheap

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Question for the audience24

What do you think about Design Thinking in the context of your role in your company?

1. Would like to apply what I have learnt here

2. Would like to leverage but am not sure where and how to start

3. Would like to learn more and then apply it

4. Do not see much applicability in my role

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