design principles & elements
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Design
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Elements of
design
Point
Line Plane
Form
Space
Structure
Size
Colour
Texture
Balance
Unity
Emphasis
Rythmn
Proportion
Abstract
Principles of
design
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Principles of
design
Balance
: the laying out the design in order for it
to flow and feel stable. there is horizontal,
vertical, and radical balance
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Principles of
design
Balance
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Principles of
design
Unity
repeating an object to create harmony in
the design.
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Principles of
design
Unity
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Principles of
design
Emphasis
: the focus on a certain area of design, it is
usually bigger, smaller, or a different color than
the rest of the design.
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Principles of
design
Emphasis
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Principles of
design
Rhythm
the natural
path our
eyes follow
while looking
at a design.
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Principles of
design
Rythmn
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Principles of
design
Rythmn
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Principles of
design
Rythmn
?
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Principles of
design
Rythmn
?
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Principles of
design
Proportion
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Principles of
design
Abstract
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Space
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Addition
Subtraction
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Intersection
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Relationship
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Solid-Void
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Solid-Void
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Figure ground
Figure: The main focus of the
composition (positive space)
Ground: The secondary portion of the
composition (negative space)
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Foreground-
background
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Foreground-
background
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Positive Negative
spaces
Positive space is the space which an object occupies.
Negative space is the space surrounding an object.
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Positive Negative
spaces
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Positive Negative
spaces
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