design powerpoint part 4
TRANSCRIPT
![Page 1: Design powerpoint part 4](https://reader031.vdocuments.site/reader031/viewer/2022022412/58f09fe91a28abc9668b461d/html5/thumbnails/1.jpg)
Design, Business, and Innovation Amanda Lastella
Design Thinking, Tim Brown
Created step-by-step representation of process of creating design innovation
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Design, Business, and Innovation Amanda Lastella
Design Thinking, Tim Brown Inspiration
- Considers problem facing business/ community - Technology, constraints, seeking out new ideas
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Design, Business, and Innovation Amanda Lastella
Design Thinking, Tim Brown Ideation
- Proposed solutions
- Creation of MANY prototypes
- Communication
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Design Thinking, Critical Question 1
Design, Business, and Innovation Amanda Lastella
What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product?
“Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…” Ian Urbina: “Think those Chemicals have been Tested?”, New York Times
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Design Thinking, Critical Question 2
Design, Business, and Innovation Amanda Lastella
Why is communication a key component of the design thinking process?
“…failure to ask important relevant questions” Dennis S. Gouran: “A Critical Analysis of Factors Related to Decisional Processes Involved in the Challenger Disaster“
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Design, Business, and Innovation
Amanda Lastella
Going Deeper, Seeing Further…
Consider the background of the costumers/ consumers
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Going Deeper, Seeing Further…
Layer those backgrounds to find patterns/ consistencies
Design, Business, and Innovation
Amanda Lastella
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Going Deeper, Seeing Further…
See whether or not extreme ends of a spectrum can offer insight into issue
Design, Business, and Innovation
Amanda Lastella
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Going Deeper, Seeing Further…
Learn about backgrounds of employees within company
- Can they be shifted?
Design, Business, and Innovation
Amanda Lastella
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Going Deeper, Seeing Further…
Look into backgrounds of all people involved in business/ economic network
Design, Business, and Innovation
Amanda Lastella
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Ethnographic Research, Friends Eating at Cafeteria
-both participants appear interested and engaged with one another
Design, Business, and Innovation
Amanda Lastella
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Ethnographic Research, Walking to Art Studio
-girl on right helping girl on left carry art supplies (black supply box)
Design, Business, and Innovation
Amanda Lastella
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Ethnographic Research, Watching Various Edited Videos
-guy presenting app he found to rest of group
Design, Business, and Innovation
Amanda Lastella
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Ethnographic Research, Playing the Piano
-guy presenting different pieces on piano -girl on left tries to join in on occasion
Design, Business, and Innovation
Amanda Lastella
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Ethnographic Research, Filming
-guy using app found on phone to record due to lack of camera equipment
Design, Business, and Innovation
Amanda Lastella
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Ethnographic Research, Notes on Participants
-the guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos
Design, Business, and Innovation Amanda Lastella
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Ethnographic Research, Additional Notes
-girl in black leather jacket likes to get involved and help others carry equipment/ record content
Amanda Lastella Design, Business, and Innovation
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Ethnographic Research, Additional Notes
-girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her
Amanda Lastella Design, Business, and Innovation
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-the ability to carry around equipment was limiting to all three participants -the two girls: art equipment -the guy: camera/ filming equipment
Ethnographic Research Findings
Design, Business, and Innovation
Amanda Lastella
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Design, Business, and Innovation
Amanda Lastella
Interviewing Humans
Interview’s main focus: the participants -Interviewer there merely as a guide
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Design, Business, and Innovation
Amanda Lastella
Interviewing Humans
Do NOT include personal stories/ anecdotes
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Design, Business, and Innovation
Amanda Lastella
Interviewing Humans
Since focus is on the participant, make him or her feel at ease -Helps participant open up
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Design, Business, and Innovation
Amanda Lastella
Interviewing Humans
Listen more than you speak -Goal is to gain more information from this person, keep that focus
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Design, Business, and Innovation
Amanda Lastella
Interviewing Humans
Clarify vague answers - “Why is that?”, “Tell me more about that.”