design powerpoint
DESCRIPTION
my new productTRANSCRIPT
![Page 1: design Powerpoint](https://reader033.vdocuments.site/reader033/viewer/2022042607/55948bdd1a28ab9a408b45c9/html5/thumbnails/1.jpg)
DesignBusinessInnovation
Daniella Valente Professor Klinkowstein
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Selected Business Article:
Apple to offer 5.5-inch iphone 6: Will it steal iPadmini sales?
Article
Daniella Valente ProfessorKlinkowstein
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Daniella Valente Professor Klinkowstein
Picture
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Apple allows third-parties designers to obtain specifications about the IPhone.
Daniella Valente Professor Klinkowstein
Summary
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Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)
Daniella Valente Professor Klinkowstein
Summary
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Will this new product
actually get the company’smargins up & profits through the roof?
Daniella Valente Professor Klinkowstein
Summary
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Setting / Activity for Ethnographic Observation”
You may see students around campus with many different Apple devices.
Daniella Valente Professor Klinkowstein
![Page 8: design Powerpoint](https://reader033.vdocuments.site/reader033/viewer/2022042607/55948bdd1a28ab9a408b45c9/html5/thumbnails/8.jpg)
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phone to communicate with others.
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Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phone to communicate with others
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Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phones
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Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their ipad to do school work.
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Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their ipad connect with social media.
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Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their ipad to do school work.
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Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phone play games.
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Ethnographic Research Observations
• Students used their devices for emailing, texting, gaming and keeping up with social media.
Daniella Valente Professor Klinkowstein
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• Students constantly complain about having low battery.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
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• Students needed a larger screen when trying to do work with the devices.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
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• When students were communicating through social media, they had no problem using a smaller screen.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
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• Each student remained focused on their devices while there were conversations going on around them.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
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Ethnographic Research Findings
• Students want something with a longer battery life and a larger screen.
Daniella Valente Professor Klinkowstein
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Examples
–Apple: Think different
–Verizon: Can you hear me now?
–Toshiba: Take Toshiba, Take the World.
Daniella Valente Professor Klinkowstein
Tagline Study:Tagline Research
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• iPhone 6 Case Tagline:
– Power & Reassurance means Everything
Daniella Valente Professor Klinkowstein
Tagline Study:New Tagline
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Daniella Valente Professor Klinkowstein
Tagline Study:Raw Background Images
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Daniella Valente Professor Klinkowstein
Tagline Study:Blurred Background Images
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Daniella Valente Professor Klinkowstein
Tagline Study:Image and Tagline Study