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AMY MARKS Buena Vista, CO 2016

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Page 1: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

AMY MARKS

Buena Vista, CO 2016

Page 2: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Buena Vista, CO 2016

availability

I am honored to have been selected to study abroad at Chiba Univeristy in Japan this semester.

Due to the Japanese school schedule, I will be available for co-op beginnging March 6th, 2017 and ending May 5th, 2017.

Page 3: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Amy [email protected] 4040 Montview Boulevard Denver, Colorado 80207 720-468-2827

Interests

AdventuresSustainabilitySocial justiceBackpacking Rock climbingTaking the busNature conservationYummy foods

Skills

Sketching and renderingSoftgood tech packsSewing and patterningWoodworkingModel-making

Adobe Illustrator, InDesign, and PhotoshopSketchbook ProAlias AutomotiveSolidWorksMicrosoft Word, Excel, Powerpoint, and Outlook

University of CinCinnatiCollege of DAAPBS Industrial DesignClass of 2018GPA 3.8

volUnteers for oUtdoorColorado2011-present

Performing outdoor stewardship projects such as constructing and maintaining trails around Colorado.

workfestSpring 2014

Helped with construction and restoration of homes in poverty- stricken areas of eastern Kentucky.

College Mentors for kids2013-2014

Worked weekly with a little buddy in elementary school.

sidfaCtorSummer 2016 Boulder, Colorado

Design InternAssisted with strategy and design projects for a range of clients in the outdoor industry. Engaged in highly detailed research and illustration.

thUle / Case logiCFall 2015 Boulder, Colorado

Design InternWorked with the bag design team to design new products using research, sketching, prototyping, creating specs and redlines.

Mile high MoUntaineering / CoalitionSpring 2015 Denver, Colorado

Product Development InternDesigned, tested, and created tech packs for new backpacks. Created new 2016 colorways. Helped design and establish a retail space.

wrangell-saint elias national ParkSummer 2014 Central Alaska

Backcountry and Interpretive Ranger InternCreated and provided interpretive programming to visitors. Patrolled the backcountry by foot, water and air through the Student Conservation Association.

UC CaMPUs reCreation Center2013-present Cincinnati, Ohio

Climbing Wall SpecialistBelay and assist climbers, check in guests, teach climbing courses, set routes, lead birthday parties, clean, sell merchandise and handle money.

edUCation skills and interests

Student Groups

Student Diversity Programs TeamStudents for Ecological DesignFossil Free UCSustain UC

Awards and Scholarships

Cincinnatus ScholarshipAwarded by University of Cincinnati

Kelly Kolar & David Eyman ScholarshipAwarded by the UC School of Design

CODE FellowshipAwarded by Chiba University, Japan

work exPerienCe volUnteer serviCe

Page 4: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Non-gendered adventure pant

LEIGH PANT

Page 5: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Inspiration

wish they came in women’s sizeswish there were pockets wish they were more durable

This is me, and I often feel limited by women’s pants. I partnered up with a man who had some pants-related concerns of his own and we set out to create the perfect pair.

Page 6: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Research

Interactive user surveys were conducted at fun spots around Cincinnati, with the aim of uncovering themes in pants preference.

Page 7: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Market

The Outside In shopper is looking to explore and support cultural hotspots, outdoor playgrounds, and local businesses. Their wardrobe is locally sourced and it must work both outside and in.

Page 8: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Exploration

Page 9: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Prototyping

These prototypes put our sewing skills to the test. We quickly learned to pattern pants, adjust for multiple sizes and genders, sew different types of waists, pockets, and flies, and work with mixed materials.

Page 10: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Golden sample

After many prototypes, we arrived at a final design, narrowed down the materials, and performed some field testing.

Page 11: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Small batch manufacturing

We assembled a small batch of Leigh Pants based on the golden sample. At the Homgrown Studio Popup Store in Over-the-Rhine, Cincinnati, we sold out!

Page 12: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Non-gendered

The Leigh Pant comes in three sizes suitable for anyone.

Page 13: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Custom fit

Partially elasticized waistband and belt loops fit any body type.

Page 14: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Adjustable length

Patterned interior cuffs can be rolled to any length.

Page 15: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Full access pockets

The Leigh Pant feaures zip-down pockets for extra access, even while sitting.

Page 16: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Recycled materials

The cuff, pocket, and interior lining of each pair is made of a unique button-down shirt from a thrift store.

Page 17: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Custom trims

Custom branding and other handmade trims.

Page 18: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Stretch

Stretchy materials allow for comfort and flexibility.

Page 19: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Safety

Reflective strips on the cuffs make it safe to stay active any time of the day or night.

Page 20: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Leigh Pant / Wear them your way

Some of our happy customers!

Page 21: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design
Page 22: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Series of ice climbing equipment

Ouray

Page 23: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray

A user-centered update to the functionality and aesthetics of the ice climber’s arsenal

ice tool

glove

crampon

Page 24: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray / Process

research ideation refinement

user interviews market research task analysis sketching concept creation implement changes final concepts

Page 25: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

greatest challengecold fingers

best insightimproved leashes

COLLIN

greatest challengeendurance

best insightloose crampon straps

Ouray / Initial user interviews

ZaCK

greatest challenge staying warm

best insightheated gloves

MaRC

greatest challenge mental exhaustion

best insightmono-point crampons

beN

greatest challenge placing screws

best insightwieghted axe head

CHaRLeSpro guide experienced experienced intermediate newbie

Page 26: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

ICE TOOL FEATURES

Ouray / Market research

CRAmpOn FEATURES

setback handleBlack Diamond Fuel

recuvred pickCassin X-All Mountain

modular headCassin X-Dream

removable weightPetzel Nomic

bottom spikeEdelrid Rage

replaceable front spikeSinging Rock Lucifer

monopointCassin C Comp

antiball platesPetzel Sarkin

dual pointGrivel G14

Page 27: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray / Task analysis

1) thread webbing through loop 1) prepare crescent and allen wrench2) pass webbing through double ring 2) use wrenches to remove lock nut

3) tightly secure the double ring 3) remove center bolt4) wrap and knot excess webbing 4) pull spike out

ChAngIng A FROnT SpIkEpUTTIng On A CRAmpOn

too many steps; too finicky too many specialized tools and loose parts

Page 28: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design
Page 29: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray / Second-round user interviews

most climbers surveyed prefer removable front spikes versus intregrated front spikes on crampons.

direction confirmed

A87%

CRAmpOn

B13%

concept adjusted

most climbers surveyed favor a moderate curve in the shaft on an ice tool.

C20%

B64%

ICE TOOL

A16%

product deferred

most climbers surveyed are not interested in trying battery-heated gloves

A66%

B33%

gLOVES

Page 30: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray / Crampon

rearrange, replace or sharpenthe front spikes with ease

change length usingthe flex bar

Page 31: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray / Ice tool

setback double handle allows climber to rest

modular weights and hammerenable climber to adapt tool

to multiple situations

Page 32: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray / Features

heel height adjustment

modular head system

length adjustment

carbon fiber shaft

magnetic fastener

offset ergonimic handle

ICE TOOL FEATURES

CRAmpOn FEATURES

Page 33: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Ouray

Page 34: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Verveseries of active urban packs

Page 35: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Verve

How will Thule respond as activewear, fashion, and technical gear merge ever closer?

Page 36: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

VerveRidgemont outfitteRs Alite designs

“I’ve never hiked the Appalachian trail, but I hike the trail by my house all the time. I need to hike to

the surf break, then go get a breakfast burrito.”

“We know first hand that city living is a lame excuse for being cooped up. Magical outdoor fun is all around us, no matter the location.”

foRsAke shoesPoleR stuff

“Hiking shoes and winter boots are too clunky and uncomfortable to wear all day. You’re forced to choose

between comfort, performance, and style.”

“We make stuff for roamers and seekers, gear that is both fun and functional and suited for everyday use in the city

as well as your next trip into the wild.”

Page 37: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Verve

middlegRound

A unique and compelling blend between urban, sporty and outdoorsy

design A fAmily

2 bags made for the adventure-loving

city-dweller

mAteRiAls

Explore the incorporation of materials borrowed from active and technical gear

tRends And coloRs

Utilize thorough research to ensure family sits comfortably

into Thule’s 2016 line

Page 38: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

VerveTrend Research

Page 39: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

VerveBenchmarking Research

Page 40: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design
Page 41: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design
Page 42: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design
Page 43: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Verve 34L

Page 44: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Verve 18L

Page 45: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

VerveColorways

Page 46: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

I MADE THIScheck amyjmarks.com to see more of my work.

Shift handlebar bagSignal daypack Corr climbing harness

Page 47: Design Portfolio of Amy Marks - dvqlxo2m2q99q.cloudfront.net · SolidWorks Microsoft Word, Excel, Powerpoint, and Outlook University of Cin Cinnati College of DAAP BS Industrial Design

Thank [email protected] 720-468-2827

Buena Vista, CO 2016