design portfolio - draft 1
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First real draft of Design PortfolioTRANSCRIPT
A. A. TrAbucco cAmposDesign Portfolio
1 Heritage Foods usA catalogRethinking the previous visual culture, I gave Heritage an update for a more youthful and fresh look: I changed their image to highlight their mission, while showcasing the quality and social value of their products.Produced alone, this project took 3 weeks.
The high saturation of colors, coupled with the contrast of
reds and dark grey background, gave all the elements a
strong and approachable graphic texture.
I opted to shoot the food from a 90º angle over a
dark background (I loved the Brooklyn Slate boards). This allowed me to plan the
placement of text around the meats and vegetables.
AUG2012
2 Heritage radio Network bookletBooklet designed for HeritageRadioNetwork.org as a series of rebrandings to capture their powerful and revolutionary voice in order to spread their vision and capture more listeners and sponsors.
I chose a colorful palate inspired by the tones found in the paint and rust of the container’s surface.The combination of a colorful palette and classic fonts such as Didot and Caslon, give it a “restored-classic” look.
The front and back cover background is a photographic detail of the shipping containers from which the Heritage Radio Network is broadcast.
JAN2012
3 ruFFIAN magazineOriginal concept, layout and design. Headlines, decks, pull quotes intentionally crafted.
Article text and photography carefully chosen to convey the spirit andidentity of this magazine.
DEC2012
80
a conversation with
Pascal doesn't practice the usual dissidence. He flirts with the cousin of scholarly dissidence:
Pascal Fellonneau is a French photographer exploring the landscapes of Europe from Iceland to Spain, from his hometown Bordeaux to Paris where he now lives. An important part of his work questions the urban scene as we inhabit it. His pictures depict strange yet familiar landscapes often devoid of humanity. After living in Iceland for a few years, he was beneficiary of a grant from French ministry of Culture in 2005, and began exhibiting in several countries across Europe (France, Greece, Germany, Sweden).
artful dissidence.
passiveactivism
FellonneauPascal
Photos BY: WILLIAM RUGEN
Core Gallery117 Prefontaine Place south
seattle, WA 98104(206) 467-4444
William Rugenhttp://williamrugen.com/
William Rugen is a Seattle based photographer. Known for his projects “Western Dioramas” which explores man’s relationship with the vast American west, and “Consumed” in which he documented every single thing he ate over the course of one year, his most recent project “New Botanicals” was exhibited at Seattle’s Core Gallery in the spring of 2012.
“New Botanicals” is an homage and graphical update to the classic botanical prints from the 18th and 19th century. I have a background in biology and have always had an affinity for scientific illustrations.
BY ADAM sMIth
“everything of beauty or value requires a certain amount ‘ugliness’ to come to fruition”
ne
w b
ota
nic
als
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RUFFIAN > showcase
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SATELLITE IMAGERY COURTESY OF NASA
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(1) “New Botanicals” is an homage and graphical update to the classic.
(2) “New Botanicals” is an homage and graphical update to the classic.
(4) The sun consumed the window pane.
(5) “Consumed” in which he documented every single thing he ate.
bY dON dE LILLO
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(3) The rivers crossed opening a sudden valley.
3
visual tales from a 2 week drive
down Route 101 from Oregon into
mystic Northern California
froma
movingcar
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RUFFIAN > nomadism
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ruf-fian BECOMING-PLANT:
ethical paradigm
PASSIVE ACTIVISM:Pascal Fellanneau
TOP 5 OWS POSTERS
CATALOGGING THE BIRTH OF MOVEMENTS
ISSUE5 - I
12.2012
4 L. p. Goldman’s 2012 mixAlbum cover for L. P. Goldman’s 2012 Mix. Cardboard jacket.
Concept 1: background is 2 overlayed vintage prints found in a Brooklyn shop.Concept 2: adapted text to perspective. Photography is mine.
NOV2012
5 Website & NewslettersThe rebrand of both the catalog and the Radio’s booklet was a catalist to further develop both organization’s newsletters.The idea was to maintain the mission as the core but find ways to make it more communicable.
Heritage Radio Network NewsletterWorked on 2 redesigns of HRN’s newsletters: the first in January 2012 (last image), the final in June 2012.
Heritage Foods USA Website Frontpage design and curation for Heritage Foods USA. Banners + photography, as well as coding and full up-keeping of their OMS.
Heritage Foods USA Newsletters Complete redesign of Heritage Foods USA’s weekly newsletters. Established and advanced a marketing plan. All banners and most photos are mine.
20112012
A. A. TRABUCCO CAMPOS
ADDRESS 59 Meadow Way Irvington, NY 10533 CELL (305) 878-6443 EMAIL [email protected] URL trabuccocampos.com
W O R K E X P E R I E N C E Web Designer, HeritageFoodsUSA.com, HeritageRadioNetwork.org • Construct business website design and layout • Design and distribute newsletter campaigns Print Designer, Heritage Foods USA, Heritage Meat Shop, Heritage Radio Network • 2012 Heritage Foods USA Catalog • 2012 Heritage Radio Network Brochure • 2012 Heritage Radio Network Membership Cards • 2011 Heritage Foods USA Catalog • Heritage Foods USA Business Cards Director of Mail Order, Heritage Foods USA, Summer 2010 - December 2012 • Develop and manage all marketing & campaign strategies • Build new systems • Manage a team of 5 people for fulfillment & inventory (150 products) • Supervise outreach and communication with new farmers and purveyors Editorial Photographer, Heritage Foods USA and Heritage Radio Network • Editorial food photography for print and web • Landscape photography Art and Photography Director, ‘Urbana Magazine’ Issue #1, Summer 2008 • Selected art and photography • Designed magazine layout • Wrote articles and created general magazine format Interpreter, International Pianist Competition, Miami, FL, 2006-2008 • Interpreted (Italian/English) for judges, interviews, and conference calls • Assisted Foundation with formal translation during international competition • Managed confidential documents Water Sports Instructor, Sailboards Miami, Miami, FL, 2005-Present • Windsurfing Instructor • Rental Manager • Responsible for opening and closing business • Learned general managing skills for small business E D U C A T I O N SVA Continuing Education, Editorial Design, Fall 2012 New York University, Philosophy, B.A. in 2011 Honors College at Miami Dade, Economics, Associate in Arts (A.A.), 2008 American Academy High School, Miami, FL, 2006 I T S K I L L S • Adobe Family: InDesign, Illustrator, Dreamweaver, Fireworks, Photoshop, Lightroom • Tabular HTML, HTML5, CSS2/3 — capable of coding • Advanced use of Excell, Access, Word, Powerpoint • Excellent eCommerce Platforms and Order Management System • Advanced use of Google AdWords, Webmaster Tools and Analytics L A N G U A G E S • Fluent in Italian, Spanish, and English • Intermediate Portuguese O T H E R Awarded First Prize in Photography in Florida College Magazine Contest, Fall 2008 Awarded Honors College Fellow Award –Highest scholarship awarded at institution, 2008 Won 3rd Place at Pan American Chess Tournament, Winter 2007
P L A C E S T R A V E L E D / L I V E D Italy • France • Germany • Netherlands • Spain • England • Czech Republic • Hungary • Austria •
Morocco • Colombia • Venezuela