design for beginners: the universal principles
DESCRIPTION
A presentation on the Universal Principles of Design I made for an introductory course on layout and design for employees at a university.TRANSCRIPT
![Page 1: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/1.jpg)
DESIGN
![Page 2: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/2.jpg)
HELP »
I’M A WRITER, GRAPHIC
DESIGNER AND WEB
MANAGER ROLLED INTO
ONE.
@camillediola
AllAmateurAdvice.com
![Page 3: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/3.jpg)
![Page 4: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/4.jpg)
EYE
![Page 5: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/5.jpg)
CLEAN | SIMPLE
![Page 6: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/6.jpg)
DESIGN IS
![Page 7: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/7.jpg)
EVERYTHING
![Page 8: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/8.jpg)
AS IN
![Page 9: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/9.jpg)
![Page 10: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/10.jpg)
![Page 11: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/11.jpg)
![Page 12: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/12.jpg)
![Page 13: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/13.jpg)
![Page 14: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/14.jpg)
![Page 15: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/15.jpg)
![Page 16: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/16.jpg)
![Page 17: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/17.jpg)
![Page 18: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/18.jpg)
![Page 19: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/19.jpg)
![Page 20: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/20.jpg)
![Page 21: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/21.jpg)
PRINCIPLESLidwell, Holden and Butler . (2003) Universal Principles of Design. Massachusetts: Rockport Publishers, Inc.
![Page 22: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/22.jpg)
ACCESIBILITY
![Page 23: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/23.jpg)
AESTHETIC-USABILITY
![Page 24: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/24.jpg)
AFFORDANCE
![Page 25: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/25.jpg)
ATTRACTIVENESS
![Page 26: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/26.jpg)
ATTRACTIVENESS
![Page 27: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/27.jpg)
ATTRACTIVENESS
![Page 28: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/28.jpg)
ATTRACTIVENESS
![Page 29: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/29.jpg)
AUDIENCE
![Page 30: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/30.jpg)
AUDIENCE
![Page 31: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/31.jpg)
AUDIENCE
![Page 32: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/32.jpg)
CHUNKING
![Page 33: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/33.jpg)
CHUNKING
![Page 34: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/34.jpg)
COLOR
![Page 35: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/35.jpg)
CONSISTENCY
![Page 36: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/36.jpg)
CONSISTENCY
![Page 37: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/37.jpg)
CONSISTENCY
![Page 38: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/38.jpg)
FACE-ISM
![Page 39: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/39.jpg)
FACE-ISM
![Page 40: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/40.jpg)
LEVEL OF PROCESSING
![Page 41: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/41.jpg)
EXPOSURE EFFECT
![Page 42: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/42.jpg)
EXPOSURE EFFECT
![Page 43: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/43.jpg)
EXPOSURE EFFECT
![Page 44: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/44.jpg)
FIGURE-GROUND
![Page 45: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/45.jpg)
FIGURE-GROUND
![Page 46: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/46.jpg)
FIVE HAT RACKS
![Page 47: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/47.jpg)
FRAMING
![Page 48: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/48.jpg)
FRAMING
![Page 49: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/49.jpg)
FRAMING
![Page 50: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/50.jpg)
FUNCTIONALITY
![Page 51: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/51.jpg)
FUNCTIONALITY
![Page 52: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/52.jpg)
GOLDEN RATIO
![Page 53: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/53.jpg)
GUTENBURG DIAGRAM
![Page 54: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/54.jpg)
GUTENBURG DIAGRAM
![Page 55: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/55.jpg)
GUTENBURG DIAGRAM
![Page 56: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/56.jpg)
HIGHLIGHTING
![Page 57: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/57.jpg)
HIGHLIGHTING
![Page 58: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/58.jpg)
ICONIC REPRESENTATION
![Page 59: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/59.jpg)
IMMERSION
![Page 60: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/60.jpg)
IMMERSION
![Page 61: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/61.jpg)
INTERFERENCE EFFECTS
![Page 62: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/62.jpg)
INTERFERENCE EFFECTS
![Page 63: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/63.jpg)
LEGIBILITY
![Page 64: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/64.jpg)
ORIENTATION SENSITIVITY
![Page 65: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/65.jpg)
PICTURE SUPERIORITY
![Page 66: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/66.jpg)
RULE OF THIRDS
![Page 67: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/67.jpg)
RULE OF THIRDS
![Page 68: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/68.jpg)
RULE OF THIRDS
![Page 69: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/69.jpg)
RULE OF THIRDS
![Page 70: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/70.jpg)
RULE OF THIRDS
![Page 71: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/71.jpg)
SAVANNA PREFERENCE
![Page 72: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/72.jpg)
SAVANNA PREFERENCE
![Page 73: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/73.jpg)
SELF-SIMILARITY
![Page 74: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/74.jpg)
STORYTELLING
![Page 75: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/75.jpg)
STORYTELLING
![Page 76: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/76.jpg)
SYMMETRY / BALANCE
![Page 77: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/77.jpg)
VON RESTORFF EFFECT
![Page 78: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/78.jpg)
BAD DESIGN
![Page 79: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/79.jpg)
![Page 80: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/80.jpg)
CONSISTENCY
![Page 81: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/81.jpg)
![Page 82: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/82.jpg)
COLOR
![Page 83: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/83.jpg)
![Page 84: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/84.jpg)
FIGURE-GROUND
![Page 85: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/85.jpg)
![Page 86: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/86.jpg)
JUST AWFUL
![Page 87: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/87.jpg)
![Page 88: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/88.jpg)
HIGHLIGHT / LEGIBIILITY
![Page 89: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/89.jpg)
![Page 90: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/90.jpg)
FRAMING / AFFORDANCE / AESTHETIC USABILITY
![Page 91: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/91.jpg)
![Page 92: Design for Beginners: The Universal Principles](https://reader036.vdocuments.site/reader036/viewer/2022081602/55647bbed8b42a5b318b5594/html5/thumbnails/92.jpg)
FUNCTIONALITY