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Design Practice

Stefan Meisiek

Associate Professor of Leadership

Director of the Studio at CBS

Coordinator of the Master in Innovation and Entrepreneurship

- sm.mpp@cbs.dk

Wicked Problems

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The Fuzzy Front End

Leave it to the Designers, But understand how to reap value

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… for Entrepreneurs

Turn Your People into Designers, and know how to reap value

 Work Human-Centered

 Rapid Iterations

 Fail early and often

 Leverage the value of Early Information

 Technology Brokering

 Minimal Gains

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Example: Mattel

  ROSS: It's called Project Platypus. We take 12 employees with various skill sets and backgrounds and from all levels of experience. We give them the task of conceiving and developing a completely new brand. We put them in a separate building-2000 square feet-that looks like a playground. The desks are on wheels. There are lots of toys and materials. I like to imagine that a helicopter has picked them up and dropped them someplace completely remote-a totally new environment-even though it is just across the street. For three months they leave their jobs and their titles behind to take part in this experiment.

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Clay Street Project

Multiple Stakeholder Projects

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The Studio Space at CBS

The Studio Space at CBS

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The Studio Space at CBS

The Studio Space at CBS

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The Studio at CBS

1.  Process 2.  Habits of Mind

•  Writing, drawing, acting, playing, thinking, discovering, making, reflecting

3.  Community of Inquiry •  No hierarchy, facilitation, co-creation

4.  Situated Learning •  Inviting context, learning

responsibility

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