design brief from team 12
DESCRIPTION
Design Brief prepared by team 12 located in Canada for team 10 located in KoreaTRANSCRIPT
DESIGN BRIEFBellefleur Gauthier, LeahCharbonneau, JulianeCyuzuzo, Nadine
The winter season plays a big part of quebec culture. Although we have four seasons, more than half of the year is dedicated to the winter season.
The Quebec Winter Carnival is a world-renowned two week festival that aims to give people a reason to dis-cover, to celebrate and to appreciate the winter season and all it has to offer.
This winter celebration began in 1894 from a tradition of bringing together the habitants of New France in festive gatherings before the celebration of Lent. It also served to elevate their spirits during the harsh winter conditions. The first official Quebec Winter Carnival was held in the winter of 1955 and the “Bonhomme Carnival” made its first official appearance as the representative of the Carnival.
PROJECT OVERVIEWA TRADITION OF CELEBRATING WINTER
PROJECT OVERVIEWA TRADITION OF CELEBRATING WINTER
Here are some of the traditional ways to celebrate winter during the Quebec Carnival that still exist today:
Many rituals and activities were created to occupy and entertain people during the cold winter months.
Snow and ice sculpture Dog sled races
Sliding on toboggans
Sleigh rides Snowshoes
Ice hockey St-Lawrence canoe races
PROJECT OVERVIEWDIVERSITY OF POPULATION AND CULTURE
One of the main richness of Quebec comes from the diversity of its cultural communities, which makes the province a pluralist society. More than a hundred of cultural communities cohabit on Quebec’s territory and more than 80 different languages are being spoke.
Quebec’s culture is the image of it’s population: diverse, colorful and original. Quebec has developed a culture that is vibrant, definitely contemporary and open to the world, a culture at the crossroads of European and American trends.
More precisely, the city of Montreal has a mixed cul-tural heritage, and it would be impossible to discuss Montreal’s French speaking heritage whitout taking into account the various cultural influences that have
had an impact on it and brought renewal to the city.
Since Quebec is a province that welcomes a lot of immigrants, it is important to consider how newcomers experience their new lives in the province and the process of integration.
Immigrants can experience culture shock when leaving their country for a new home. Children that haven’t experienced cold weather and the presence of snow don’t necessarly understand the pleasure and the fun aspects that come with winter.
PROJECT SCOPETARGET MARKET: IMMIGRANT CHILDREN
The developed concept should adress:
The population of Quebec is mostly growing because of immigration. A good effect of immigration is the cultural mashup that occurs when people exchange on their origins and new discoveries.
The celebration of winter can provide an opportunity
to facilitate the process of integration.
With this project we want to focus on immigrant chil-dren of 7 to 10 years old, who are living in cities. We imagine that they would have access to a small or medium backyard, as well as a district park.
Children of 7 to 10 years old living in cities
with small to medium backyards
accessto a park
ORthat are immigrants,
newly arrived in Quebec
EXPLORATION AVENUES
MOTIVATIONINTERACTIONINTEGRATION
something that you own
motivate you to go outside and to interact with
others
THE MORE THE MERRIER
more possibilities of creation with more
people
a whole that is completed or
transformed by interaction with
others
EXPECTATIONSDIRECTION OF THE TASK
OUR RESOURCESWe have three workshops: wood, metal, plastic
We also have access to laser cutting and sewing machines
1
2
3 the developed concept should be inspired by the enthusiasm of the Quebec Winter Carnival
the primary objective of the item is to motivate the child to play in the snow, to be curious and eager to find out all the ways one can enjoy winter
Imagine a new way to celebrate winter and encourage the integration of the child through interaction
the object should promote the interaction with the other children
TIMELINE
oct.17
oct.23
Present 2 variations of the refined concepts
Begin developping design concepts
You have from the 17th of october until the 6th of november to develop, refine and present your final design concept.
Provide 12 initial design concepts
oct.30
Upload final design concept, technical drawings and instructions
nov.6
REFERENCES
CASE STUDY: focusing on how to encourage children to participate in win-ter-based outdoor activities and to cultivate a more “positive” attitude toward the cold, snowy season.http://www.wintercities.com/Resources/schoolchildren_adaption.pdf
QUÉBEC WINTER CARNIVAL: http://carnaval.qc.ca/en/about/history/ http://www.thecanadianencyclopedia.com/articles/winter-festivals
INFORMATIONS CONCERNING CULTURE SHOCKhttp://www.bve.ulaval.ca/en/accompagnement_des_etudiants_etrangers/vivre_a_quebec/choc_culturel_et_adaptation/
ETHNIC DIVERSITY AND IMMIGRATIONhttp://www41.statcan.ca/2007/30000/ceb30000_000-eng.htm
ADAPTATION TO A NEW CULTUREhttp://www.cic.gc.ca/english/newcomers/after-life-shock.asp
THANK YOU!Bellefleur Gauthier, LeahCharbonneau, JulianeCyuzuzo, Nadine
Contact infos:[email protected]@[email protected]