design brief from team 12

11
DESIGN BRIEF Bellefleur Gauthier, Leah Charbonneau, Juliane Cyuzuzo, Nadine

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Design Brief prepared by team 12 located in Canada for team 10 located in Korea

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Page 1: Design Brief from Team 12

DESIGN BRIEFBellefleur Gauthier, LeahCharbonneau, JulianeCyuzuzo, Nadine

Page 2: Design Brief from Team 12

The winter season plays a big part of quebec culture. Although we have four seasons, more than half of the year is dedicated to the winter season.

The Quebec Winter Carnival is a world-renowned two week festival that aims to give people a reason to dis-cover, to celebrate and to appreciate the winter season and all it has to offer.

This winter celebration began in 1894 from a tradition of bringing together the habitants of New France in festive gatherings before the celebration of Lent. It also served to elevate their spirits during the harsh winter conditions. The first official Quebec Winter Carnival was held in the winter of 1955 and the “Bonhomme Carnival” made its first official appearance as the representative of the Carnival.

PROJECT OVERVIEWA TRADITION OF CELEBRATING WINTER

Page 3: Design Brief from Team 12

PROJECT OVERVIEWA TRADITION OF CELEBRATING WINTER

Here are some of the traditional ways to celebrate winter during the Quebec Carnival that still exist today:

Many rituals and activities were created to occupy and entertain people during the cold winter months.

 

 

Snow and ice sculpture Dog sled races

Sliding on toboggans

Page 4: Design Brief from Team 12

 

Sleigh rides Snowshoes

Ice hockey St-Lawrence canoe races

Page 5: Design Brief from Team 12

PROJECT OVERVIEWDIVERSITY OF POPULATION AND CULTURE

One of the main richness of Quebec comes from the diversity of its cultural communities, which makes the province a pluralist society. More than a hundred of cultural communities cohabit on Quebec’s territory and more than 80 different languages are being spoke.

Quebec’s culture is the image of it’s population: diverse, colorful and original. Quebec has developed a culture that is vibrant, definitely contemporary and open to the world, a culture at the crossroads of European and American trends.

More precisely, the city of Montreal has a mixed cul-tural heritage, and it would be impossible to discuss Montreal’s French speaking heritage whitout taking into account the various cultural influences that have

had an impact on it and brought renewal to the city.

Since Quebec is a province that welcomes a lot of immigrants, it is important to consider how newcomers experience their new lives in the province and the process of integration.

Immigrants can experience culture shock when leaving their country for a new home. Children that haven’t experienced cold weather and the presence of snow don’t necessarly understand the pleasure and the fun aspects that come with winter.

Page 6: Design Brief from Team 12

PROJECT SCOPETARGET MARKET: IMMIGRANT CHILDREN

The developed concept should adress:

The population of Quebec is mostly growing because of immigration. A good effect of immigration is the cultural mashup that occurs when people exchange on their origins and new discoveries.

The celebration of winter can provide an opportunity

to facilitate the process of integration.

With this project we want to focus on immigrant chil-dren of 7 to 10 years old, who are living in cities. We imagine that they would have access to a small or medium backyard, as well as a district park.

Children of 7 to 10 years old living in cities

with small to medium backyards

accessto a park

ORthat are immigrants,

newly arrived in Quebec

Page 7: Design Brief from Team 12

EXPLORATION AVENUES

MOTIVATIONINTERACTIONINTEGRATION

something that you own

motivate you to go outside and to interact with

others

THE MORE THE MERRIER

more possibilities of creation with more

people

a whole that is completed or

transformed by interaction with

others

Page 8: Design Brief from Team 12

EXPECTATIONSDIRECTION OF THE TASK

OUR RESOURCESWe have three workshops: wood, metal, plastic

We also have access to laser cutting and sewing machines

1

2

3 the developed concept should be inspired by the enthusiasm of the Quebec Winter Carnival

the primary objective of the item is to motivate the child to play in the snow, to be curious and eager to find out all the ways one can enjoy winter

Imagine a new way to celebrate winter and encourage the integration of the child through interaction

the object should promote the interaction with the other children

Page 9: Design Brief from Team 12

TIMELINE

oct.17

oct.23

Present 2 variations of the refined concepts

Begin developping design concepts

You have from the 17th of october until the 6th of november to develop, refine and present your final design concept.

Provide 12 initial design concepts

oct.30

Upload final design concept, technical drawings and instructions

nov.6

Page 10: Design Brief from Team 12

REFERENCES

CASE STUDY: focusing on how to encourage children to participate in win-ter-based outdoor activities and to cultivate a more “positive” attitude toward the cold, snowy season.http://www.wintercities.com/Resources/schoolchildren_adaption.pdf

QUÉBEC WINTER CARNIVAL: http://carnaval.qc.ca/en/about/history/ http://www.thecanadianencyclopedia.com/articles/winter-festivals

INFORMATIONS CONCERNING CULTURE SHOCKhttp://www.bve.ulaval.ca/en/accompagnement_des_etudiants_etrangers/vivre_a_quebec/choc_culturel_et_adaptation/

ETHNIC DIVERSITY AND IMMIGRATIONhttp://www41.statcan.ca/2007/30000/ceb30000_000-eng.htm

ADAPTATION TO A NEW CULTUREhttp://www.cic.gc.ca/english/newcomers/after-life-shock.asp

Page 11: Design Brief from Team 12

THANK YOU!Bellefleur Gauthier, LeahCharbonneau, JulianeCyuzuzo, Nadine

Contact infos:[email protected]@[email protected]