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Department of Veterans Affairs

Technology Innovations for Persons with Disabilities (TIPeD)


Mary Goldberg, MEd

Jon Pearlman, PhD

Education & Outreach Coordinator

Assistant Professor, RST, SHRS

Department of Rehabilitation Science and Technology School of Health and Rehabilitation Sciences Human Engineering Research Laboratories


Talk Outline

•  Introductions

•  TIPeD overview

•  2011 program highlights

•  2012 program schedule

•  2012 projects


Introductions

•  Name •  Where you are from •  School •  Year •  Major •  Study and Mentors


TIPeD Program

Supplement ASPIRE & QoLT REU programs -Support Product Development Projects


Motivation

Assistive Technology (can) help people live independently & participate in society

àBut poor designs undermine the benefit


Why Poor Designs?

Weak Regulations

Untrained Clinicians

Reduced Funding

User is not

purchaser


How Universities Help

•  Leverage Interdisciplinary Programs

•  Work on grant-funded product development

•  Develop & transfer technologies


HERL Technology Development

•  Commercialized products

•  3 patents awarded; 9 pending

•  Established business partners

•  Multidisciplinary faculty, students, & staff driving innovations


HERL Technology Development •  Design & fabrication facilities

•  Funding streams

•  SBIR/STTR involvement


RST Design Training Activities


TIPeD Program Structure

•  Interdisciplinary team

•  Solicited ideas from faculty

•  Develop Project Mission

•  Determine Commercial Potential

•  Feasible 10-week objectives


Learning Objectives


Students’ Objectives

Work as a team to: – Benchmark product – Update design – Determine market potential – Determine commercialization plan

Deliverable: Commercialization plan (rather than technical paper like other REUs)


Commercialization Plan Outline Abstract: overview Aims: development & commercialization goals Research Strategy •  Significance: importance of the problem & solution •  Innovation: how is it different •  Approach: how to achieve aims Commercialization Plan •  Market Consumer, and competition •  Intellectual Property Protection •  Finance Plan •  Production & Marketing Plan •  Revenue Stream


TIPeD long-term Goals

•  ½ of projects secure seed funding within 1 year

•  ¼ of projects result in a project with 2 years

•  At least 1 design award per year

•  Additional funding for TIPeD program within 12 months.


2011 Highlights (1st Cohort)

•  6 primary students

•  3 projects – Bus Buddy

– Low-cost footwear

– Smart controller


Example Project: Bus Buddy

•  Novel self-administered containment system


Bus Buddy •  Reduced:

–  System Weight by ~30%

–  Upright Weight by ~60%

–  Upright Width by ~40%

–  Lateral Arm Weight by ~10%

–  Cost ~70%

•  Increased: –  Upright Strength

–  Efficiency of the Lifting Mechanism


FINANCES •  Price: $1,000/unit •  Sales in Units:

Year 1: 30 units Year 2: 150 units Year 3: 1,000 units Year 4: 2,000 units Year 5: 3,000 units •  Cost: $750 Years

1 and 2; $650 each year after

•  Financing: $500k •  Break Even: Year 3

STRATEGY #1 •  Contract with

Manufacturers for Device Components

•  In-House Marketing

($1,000,000)

($500,000)

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

1 2 3 4 5

U.S.

Dol

lars

Year

Revenue Gross Margin Operating Income

Forecasted Revenue, Gross Margin, and Operating Income

Production Strategy


2011 Program Outcomes

•  Design Competition: Big Idea Competition (runner up)

•  Company: LINC Designs for Bus Buddy

•  Sustainability: 1 SBIR submitted


2012 TIPeD Program Date Activities Deliverable

6/6 Technology Transfer, Linda van Roosmalen, LINC Designs

Weekly task list & deliverable for each partner; supply list

6/13 Idea Generation, Matt Zywica, Carnegie Mellon Project elevator pitch

6/20 Critical Design Review SBIR outline and Business Model Canvas

6/27 No meeting-watch video on Intellectual Property Submit questions to program directors related to your project

7/4 HOLIDAY SBIR draft peer review (due 7/6)

7/11 Design, Jonathan Cagan, Carnegie Mellon SBIR draft mentor review; competition selection & draft application

7/18 Practice Presentations SBIR draft to program directors

7/25 Final Presentations Final SBIR to program directors; evaluations

7/27 Final Symposium


Weekly Meetings

•  Update powerpoints – Tasks completed

– Next steps

•  Project Management/team sites – Basecamp (to be setup this week)


2012 TIPeD Projects •  Cueing Handle

Students: Claire Bissa, Jon Ewing

Mentors: Josh Telson, Dan Ding, Jon Pearlman

•  Navisection Students: Danny Christiana, Whitney Wilson, Andrew Wolf

Mentors: Nahom Beyene, Aaron Steinfeld, Rory Cooper

•  Active Anti-tip System Students: Logan Cooper, Caitriona Leone

Mentors: Jon Duvall, Jon Pearlman


Cueing Handle


Navisection


Active Anti-Tip


Business Model Canvas


Other Deliverables

•  Poster

•  Oral presentation

•  Participation in comprehensive symposium

•  Draft design competition application


Acknowledgements •  Funding: National Collegiate Innovators &

Inventors Alliance Grant #7563-10, National Science Foundation Grants EEC0540866 & EEC0849878, Berg Center for Ethics & Leadership

•  2011 students & mentors


References* •  Ansi/Resna. “American National Standard for Wheechairs-- Volume 1-19 Wheelchairs used as seats in motor vehicles.”

Rehabilitation Engineering and Assistive Technology Society of North America: Virginia (2000).

•  Auerswald, P.E. and L.M. Branscomb. “Valleys of Death and Darwinian Seas: Financing

•  the Invention to Innovation Transition in the United States.” The Journal of Technology Transfer, 28 (2003): 227-239.

•  Hawtrey, K. "Using Experiential Learning Techniques." Journal of Economic Education, 38 (2007): 143-152.

•  Kirby, R.L. and D.A. MacLeod. "Wheelchair-related injuries reported to the National Electronic Injury Surveillance System: an update." RESNA 2001 Annual Conference: Reno, NV (2001).

•  Knotts, T.L. "The SBDC in the Classroom: Providing Experiential Learning Opportunities at Different Entrepreneurial Stages." Journal of Entrepreneurship Education, 14 (2011): 25-38.

•  Kolb, D. “Experiential Learning Theory: Previous Research and New Directions” In R. J. Sternberg and L. F. Zhang (Eds.), Perspectives on cognitive, learning, and thinking styles. NJ: Lawrence Erlbaum, (2000).

•  Kolb, D. Experiential learning. Englewood Cliffs: Prentice-Hall (1984).

•  Legs to Stand On. http://www.legstostandon.org (2011)

•  McCarthy, P.R. & H.M. McCarthy. "Why Case Studies are not Enough: Integrating Experiential Learning into Business Curricula." Journal of Education for Business 81 (2009): 201-204.

•  Phillips, B. and H. Zhao. "Predictors of Assistive Technology Abandonment." Assistive Technology, 5 (1993): 36-45.

*Additional project references (i.e. from Bus Buddy, Low-Cost Footwear, Smart Controller projects) available upon request.

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