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Important Dates in October
5 Graduation Application
Deadline
10 First 8 Week Class:
Withdrawal Deadline (Ends
11:59 p.m.)
15 Second 8 Week Class:
Registration Ends (4:45 p.m.)
16 Second 8 Week Class: First
Day of Classes
19 Second 8 Week Class:
Census Day / Last Day to
Drop with 100% Refund
(Ends at 11:59 p.m.) See
Dropping/Withdrawing
McCoy College of Business
DEPARTMENT OF MARKETING October 2018 Newsletter
The mission of the Department of Marketing is to educate students to function and grow in
a dynamic business world. We hope this newsletter will provide you with valuable
information to assist you towards graduation and to learn more about the department’s
activities, opportunities and organizations.
For additional information about the Department of Marketing, please visit our website at
www.marketing.mccoy.txstate.edu.
22 Registration for Spring 2019
Begins (6:00 a.m.)
29 Full Term Class: Last Day to
Drop/Automatic “W”
Deadline
(Both end at 11:59 p.m.) See
Dropping/Withdrawing
Happy Birthday…
1st - Dr. Becerra 2nd - Dr. Jillapalli
8th - Dr. Badrinarayanan
13th - Dr. Gupta
14th - Victoria 20th -JW
24th - Travis
2018 Frontiers in Service Conference
On September 6-9, 2018 The McCoy College of
Business at Texas State University hosted the 27th
Frontiers in Service Conference in Austin, Texas.
The Conference Co-Chairs were Raymond Fisk,
Linda Alkire, Sidney Anderson, and Steven
Rayburn.
The Frontiers conference was held at the Hilton Austin and featured 17 plenary
speakers and 143 concurrent presentations. It attracted attendees from 32
countries that presented their latest research on important service topics such
as service technology, base of the pyramid service, service design,
transformative service research, customer experience, service strategy, service
management, financial well-being, health care, social media, service
innovation, and service failure. The plenary conference speakers brought
unique perspectives to how service can improve lives.
The Co-Chairs would like to extend their gratitude to Texas State University, The
McCoy College of Business, and SERVSIG for their support. A special thank you
to Provost Gene Bourgeois and Dean Denise Smart for their warm welcome
speeches and continuous support. They also want to thank the ENACTUS team
and Mrs. Vicky West for their wonderful assistance.
This was the largest conference ever hosted by Texas State University! We are
truly overwhelmed by all the appreciation and kindness we have received.
Please visit our Frontiers Conference website for more detailed information --
http://www.frontiers2018.com/.
Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!
FOR SALES (MKT 4392)
EMAIL MR. NOLL OR VISIT THE WEBSITE:
http://marketing.mccoy.txstate.edu/internships/salesinternships.html
FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)
EMAIL MRS. DIETERT OR VISIT THE WEBSITE: http://marketing.mccoy.txstate.edu/internships/internships.html
Congratulations, BGS Nominees!
Beta Gamma Sigma (BGS) is the honor society for students enrolled in AACSB-accredited
collegiate business and management programs. Membership in BGS is the highest recognition
a business student anywhere in the world can receive in a program at a school accredited
by AACSB International. Given the extremely competitive nature of McCoy students, the GPA
cutoff to be nominated is typically very high. Students should be very proud of their
accomplishment!
BGS membership conveys academic excellence and a commitment to high principles and
superior achievement. I hope that all nominees will reserve Tuesday, October 16 on their
calendar for the induction ceremony and awards event.
Please congratulate the following marketing students for being invited to join Beta Gamma Sigma!
Marie Ambs
Rachel Boutin
Raven Boxie
Alexandra Castles
Daniel Cavasin
Jackson Czelusniak
Hanh-Dzung Duong
Maria Godinez Verduzco
Brittany Howard
Tori Hundley
Danielle Kaur
Elizabeth MacAllister
Hailey Mackay
Taylor Maiorka
Connor McDonald
Alexandra McWilliams
Jessica Naranjo
Ubaldo Perea Gomez
Rachel Salazar
Jacob Straughan
Hunter White
Yuandian Yuan
Congratulations to our very own GIA’s, Madison Ivers, Christina Sfamenos, and Joshua Stines,
for being recognized by BGS at both undergraduate and graduate levels. Also,
congratulations to our student assistant, Roxi Reese, for being nominated into BGS as well.
What is NSAC?
NSAC is a semester long course where
students work as a group to create a
comprehensive campaign for a national
client. Schools across the nation compete
against one another by pitching their idea
to the client and other industry
professionals. Texas State has a proud
history in this competition and has won two
national championships, two 2nd place
finishes, and four 3rd place finishes. Texas
State has placed in the top four in their
region the last three years.
We are looking for account executives, art
directors, copy writers, account planners,
media planners, researchers, and designers
to help compete for this year’s
client, Wienerschnitzel! Students receive
course credit as a marketing elective (MKT-
4397, Directed Study in Marketing).
Apply for the Spring 2019 National Student Advertising
Competition (NSAC) Case Competition Class
Positions:
Account Executive – guides team with
campaign development; works closely with
advisors; and leads pitch presentation
development.
Art Directors – translates marketing strategy
into the visual components of the
campaign and works closely with the copy
team.
Copy Writers – writes copy for all ad
mediums; works closely with the art team;
and possesses strong English and writing
skills.
Account Planning – performs primary and
secondary research and ensures the
consumer is always represented in
advertising strategy.
Media Planning – defines and articulates
media strategy; selects appropriate media
channels; and develops the budget.
Production/Designers – writes and designs
the campaign book; assists in the
development of collateral; and must be
proficient with InDesign.
To apply:
By October 19, send the following
documents to Dr. Clay Craig
The deadline to submit is October 19th, 2018.
If you have questions, contact Dr. Rick T. Wilson at [email protected], Dr. Clay Craig
at [email protected] or Dr. Mike Devlin at [email protected]
1) Cover letter indicating the one or two positions you are applying for, including your Texas
State NetID;
2) Current resume highlighting relevant skills and experience;
3) Online portfolio of any relevant work related to advertising or design (required for art,
copy, and production/designer positions). Interviews are October 25-26.
Recap of September Events:
Our kickoff meeting was a success
with many new faces joining our
AMA family. Continuing through
September, we hosted two
workshops and one speaker
meeting. At the speaker meeting,
we listened to both Rachel Holtin,
of Austin Foodstagram, and Karim
Sidaoui, who visited us from the UK.
Rachel talked about the
importance of influencers, while
Karim taught us to focus on
matching your digital media
Pictured are the 2018-2019 Officers and
Executive Council
American Marketing Association (AMA)
*See www.txstateama.com for more details about Marketing Week and all our upcoming events
Upcoming events:
Marketing Week 2018: Laying the Foundation Oct. 1st-5th*
Oct. 4th: New Working- a new way of networking between Austin AMA,
Texas State, St. Edward’s, and the University of Texas at St.
Edward’s, 6:30-9pm
Oct. 5th: Escape Room Social- work on team-building and problem-
solving skills at Escape Space Games, times vary
Speaker Meetings every other Wednesday
Workshops every other Tuesday
platform to your audience. Both emphasized how digital media is changing the game
in the world of marketing.
Additionally, we had some fun times at both of our socials! Our first social of the year
went out with a bang. We played games and socialized with fellow members, new
and returning. Next, we held our Blazer tag social, where the blazer was optional.
Everyone got the opportunity to play in some intense rounds of laser tag, while also
working on team building skills. Overall, this past month has been eventful, and we all
are looking forward to what the rest of the year holds.
Linda Alkire and Ray Fisk hosted 3 international scholars:
Visiting Scholars
Daniela Berg (She is Linda Alkire's PhD
student at the University of Queensland,
Australia). Her presentation was entitled:
“Interactive Service Robots in service
settings and their effect on consumer
and service provider wellbeing”. Daniela
visited with her co-supervisor Nicole
Hartley.
Karim Sidawi (PhD student at The
University of Manchester, UK). His
presentation was entitled:
"Understanding holistic customer
experience through its dimensions using
artificial intelligence”. Karim visited the
marketing department from September
10 – September 21, 2018. During his visit,
Karim met with various faculty members
in the marketing department, observed
a class, delivered a guest lecture, and
was a speaker at the AMA chapter at
Texas State.
The Marketing Department organized
a research seminar by Professor
Rebekah Russell-Bennett, Co-
Editor Journal of Services Marketing,
Queensland University of Technology,
Australia.
Her presentation was entitled "How to
Reverse-Engineer a Journal Article”.
The Center for Professional Sales recently hosted the annual Sales Ambassador Appreciation
Luncheon for the Sales Ambassador organization from Texas State University Friday, September
21st. The Sales Ambassador organization is a select group of sales students that are selected
based upon their work in the classroom and their commitment to the sales profession. The
Headliners Club, which is a private dinning club situated on top of the Chase building in
downtown Austin, Texas, was the site for this year's luncheon. The facility has been home to
many past presidential visits, not to mention everyday events for the top political and business
organizations in Austin, Texas. Also, in attendance were two corporate partners (Cintas and
TEKsystems) with representatives from the Austin area. Mr. John Chartier represented
TEKsystems from Austin, Texas. Representing Cintas were Matthew Patterson, Tito Romero, Evan
Floyd and Jerrod Wilson. Each corporate partner briefly
addressed the Sales Ambassadors regarding various
topics about their industry and company. Vicki West,
Wayne Noll and Dr. Aditya Gupta were in attendance
representing the sales faculty. Christina Sfamenos,
Madison Ivers, Jeremy Cox and Kathleen O'Brien were
also in attendance from the graduate school and are
heavily involved in the sales center.
For more information about the Center for Professional Sales,
please contact Mrs. Vicki West at [email protected]
Center for Professional Sales
Congratulations to the Texas State University, Center
for Professional Sales, Case Competition team for
advancing as one of twelve finalists from across the
United States in the AT&T National Sales Competition
event. The finals will be held on October 18 - 20 at
the world headquarters for AT&T in Dallas, Texas. The
team was challenged by selling various AT&T
products and services to a company in a video
conference arrangement.
The Center for Professional Sales is a fully certified
sales center and a member of the University Sales
Center Alliance. For more information, contact Mrs.
Vicki West, [email protected]
Team members L-R: Tyler Connery, Weston
Jenkins, Shannon Remy, Sarah Grizzle, Victoria
Luckenbill, Colton Schwartz. Not pictured -
Reagan Ruddock, Team coaches - Vicki West,
Wayne Noll, Assistant graduate school coaches
- Christina Sfamenos, Madison Ivers, Jeremy Cox
Case Competition Team Advances!
Research Spotlight Scholarly Activities – October 2018
Peer-Reviewed Publications:
Rayburn, Steven W., Sidney T. Anderson, and Karen H. Smith (2018) “Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes;” Journal for Advancement of Marketing Education; 26; 22-32.
Conferences:
Frontiers in Service Conference, Austin, TX. Linda Alkire Sidney Anderson Ray Fisk Ravi Jillapalli Sarah Mittal Steven Rayburn
Awards, Honors, and Leadership:
Taewon Suh presented the keynote speech at PROCEED: Startup Meets Mittelstand in
Meisenheim, Germany. This event was a conference for German startups and mid-
sized communities to have conversations and connect to international communities.
Ruth Taylor is one of the 5% of the many Marquis Who's Who biographers who have
been selected as a recipient of the Lifetime Achievement Award.
Graduating in December? Apply Now!
All students who intend to graduate or participate in the commencement
ceremony this semester must complete a Graduation Application through
CatsWeb on the first day of classes. You can access the application via
Catsweb > Student > Student Records > Apply to Graduate.
The application deadline for Fall 2018 is October 5, 2018.
If you have questions about the application, please contact the Advising Center in person
(115 McCoy Hall), by phone (512-245-1993), or by email ([email protected]).
Please contact Bruce for assistance with any of the following:
What to do with my major-—- career exploration
Developing a strategic career management plan
Job search tools and techniques
How to work a career fair
Building an effective resume
Practice interviews --- tips and techniques
Developing and improving networking skills
Any other career related matter
Please email Bruce your daily class schedule to arrange a meeting. Meetings
are typically held in his office in Career Services, LBJ Student Center, 5th floor
but other arrangements may be made on a case-by-case basis
CONNECT WITH BRUCE
Bruce Howard Career Advisor
McCoy College of Business
Bruce is an alumnus of Texas State University and brings more than 40
years of business and leadership experience in the fields of accounting,
finance, energy, management and marketing to help students and alumni of
the McCoy College of Business with developing effective career strategies.
questions about
STUDENT ORGANIZATIONS GET INVOLVED!
The Department of Marketing actively supports three student
organizations, all of which have successful track records in gaining
student involvement, contributing to the university and community, and
succeeding at the highest levels of competition. These organizations are
a major component of the department’s ongoing pride and tradition. If
you would like to be a part of any of these exciting and career-oriented
groups, contact the advisors listed below:
American Marketing Association (AMA)
Dr. Karen Smith - [email protected]
Dr. Gail Zank (Case Advisor)- [email protected]
American Advertising Federation (AAF)
Dr. Rick Wilson - [email protected]
Enactus (Formerly SIFE)
Mrs. Vicki West - [email protected]
CONTACT INFORMATION
Texas State University is a tobacco- free campus.
/dept.marketing
McCoy Hall 424
601 University Drive
San Marcos, TX 78666
(P) 512.245.7428
Editor, Roxi Reese