department of architecture what is color? and color
TRANSCRIPT
OUTLINE
ØIntroduction. ØWhat is color? ØFactors affects color perception. ØColor temperature. ØWhat is color physiology? ØPhysiological Effects of Individual Colors. ØPsychological Associations with Color. ØExamples of Famous brands.
INTRODUCTION • Color consider as one of design tools or elements (Line, Shape,
Form, Space, Texture, Value and COLOR).
• Color and Texture are design elements that have an unconscious response from the viewer’s brain. Viewers will respond to the color used before they can read a label or make sense of the imagery. This is the power of color.
CONT.
• Color is an important aspect of designing interior spaces. Well planned spaces can be enhanced by using “appropriate colors”.
• Using colors in interior spaces are as translation of abstract color schemes, theories and meanings into real materials, surfaces, experiences. It requires a complex matter creativity. However, organized methodology and advance planning of colors can lead to successful use of colors.
CONT. EXAMPLES
WHAT IS COLOR? • Color is a ( design element with a sensing perception, and as any sensory perception, it has effects like: symbolic, associative and emotional).
• It’s a visual experience that affects our individual’s functions and emotions subconsciously, and this respond is based up on our perception of behavioral aspects which is controlled by our brain.
• By considering color in design: it allows designers to create an unique mood (tells a story) that changes the over all mood and support the space.
• Conclusion: Color is a mood-setting and emotion-producing tool.
FACTORS AFFECTS COLOR PERCEPTION
• Factors affects color perception, such as Øsubjects’ age, Øgender, Øemotion, Øhue, Øbrightness, Øsaturation, Ølight sources, Øadjacent colors, Øcontexts, and Øcultural factors
must be precisely controlled to achieve successful design.
COLOR TEMPERATURE
• Temperature analogy : ØRed-Orange-Yellow=Sun and Warmth. ØBlue-Green-Purple=Water, Earth, Sky, and Coolness.
• Use these to create a feeling you want in a room.
• Adding white, black, or gray to a color changes its tint, tone, or shade, the color’s basic value does not change.
WHAT IS COLOR PHYSIOLOGY? • Color physiology: is the study of (hues) as a determiner of
human behavior .
• Designers must understand the perception and use of color and its resulting effects on human behavior.
• The meaning of colors can vary depending on culture and circumstances .
• For example: studies have shown that color can create excitement, relaxation, calmness, or cheerfulness and can even increase productivity in working environments.
CONT.
• Each color has a symbolic meaning
• Color conveys meanings in many ways : v Natural associations (universal & timeless) vPsychological symbolism vCultural associations vPolitical and historical associations vReligious associations vLinguistic associations, etc.
• For example, in western cultures, black generally symbolizes death and mourning, where as in eastern civilizations, the symbolic color of death is white.
CONT. • Many studies have attempted to identify the emotional impact of
color on people, but most of the studies cannot determine whether the reactions are cultural or emotional. • Color response also differs according to the context in which it is
experienced, for example, red is commonly.
PHYSIOLOGICAL EFFECTS OF INDIVIDUAL COLORS
• Color creates powerful psychological and physiological
effects. Psychological effects are sensed in the mind ;
physiological effects actually cause a change in the body. It
is important to note that people may react differently to the
same color, based on their previous experiences or learned
behavior.
• Color psychology is used widely in branding and marketing but it’s also a powerful interior design tool that arguably has more of an impact on the mood of a room than any other factor.
CONT.
RESEARCH STUDIES HAVE SHOWN MANY POINTS:
1. Color affects eye's perception of weight and size: Dark and bright colors seem heavier than light and cool colors. (However, it is interesting that the opposite effect is true in fashion design. Dark colors tend to slim the figure, whereas light colors are usually thought to make one look heavier).
2. Color can cause feelings of boredom and calmness, or stimulation and liveliness. Colors may cause the nervous system to become agitated, and the body reacts in negative ways to this stimulus.
3. Colors can affect one's reaction to sounds, taste, odors, and time perception.
4. Colors can improve the rate of recovery of sick patients.
PSYCHOLOGICAL ASSOCIATIONS WITH COLOR:
Red • Red is a positive, stimulating color that stirs up passion and energy in those
who see it. On the negative side, however, it can be an aggressive color and so it should be used with a specific intention. • Most exciting color , Produces strong emotions of excitement and intensity . • love , passion and comfort . • Associated with fire, violence, warfare • Used to represent beauty , encourages energy,
action. • Used to focus/ draws attention to something
(stop light, warning labels) . • in many cultures and countries produces a sense
of protection. • red is known to increase appetite and thus is
widely used in kitchens.
• Very vibrant and energetic color • Associated with the earth and
autumn • Symbolizes friendship, pride ,
balance, happiness, ambition and warmth • Represents change and movement • Health and stimulating to the
appetite. • More friendly, inviting • In designs, orange commands
attention without being as overpowering as red
YELLOW • Yellow is a cheerful and positive color that brightens a dark space and brings in that
feeling of sunshine and happiness. People tend to shy away from it because it is a strong color and it takes some convincing to understand how to use it. Use yellow color effects to give a bright and optimistic air for the atmosphere you want.
• playful color ,associated with fun, energy.
• Symbolizes sunlight and is associated with summer time .
• Gold, philosophy, jealousy, illness .
• It can have the problem with not being perceived seriously .
• Creates sense of taste & Deals with imaginatively & creativity.
• Also associated with deceit, cowardice.
• Hope but also with danger .
GREEN •Very down-to-earth color. •Represents new beginning and growth. •Also envy or jealousy and a lack of experience. •Represents nature and the feeling of calmness, friendliness ,healthy, youth and freshness.
BLUE • Blue reminds people of the ocean, the sky, nature in general, and it is
found to be exceptionally restful. Blue is a color of trust and safety. That's why lots of banks and even politicians use it frequently. But, in tones such as spa blue, it comes across as are spite from the world. Use blue to create an atmosphere of work and meditation. Blue has been shown to lower blood pressure and heart rate. • Associated with sadness, calmness and responsibility . • Light blues are refreshing and friendly . • Dark blues are strong and reliable . • Stands for truth, honesty. It also is associated with coolness,
cleanliness, order, loyalty, sky, water, and technology. • Appetite suppressant. • Also associated with peace and has some spiritual connotations in
some cultures .
PURPLE
• Combines the excitement of red and the calm of blue . • Associated with royalty, creativity and imagination . • In Thailand, purple is the color for mourning. • Light purples are associated with spring and romance .
BLACK
• Strongest of the neutral colors • Associated with power, elegance and formality. • Also, with evil, death and mystery. • In design, black is commonly used for typography and other
functional parts, because of it’s neutrality .
WHITE
• White reflects all color and can be very sophisticated but it does rely on other design principles to make it last. It is a similar situation with black. They are rich and stand out and must be used appropriately to bring a space together. Use white to create a refreshing and clean look in your home. • At the opposite end of the spectrum from black . • Associated with goodness and health care. • Purity, birth, simplicity, cleanliness, peace, humility, innocence,
youth, winter, good, sterility, marriage (western cultures), death (eastern cultures), cold, clinical . • Snow and clouds are both have soft properties, which • reflect the emotional effects of clarity and purification.
GREY
ØIntroduction. ØWhat is color? ØFactors affects color perception. ØColor temperature. ØWhat is color physiology? ØPhysiological Effects of Individual Colors. ØPsychological Associations with Color. ØExamples of Famous brands.
INTRODUCTION • Color consider as one of design tools or elements (Line, Shape,
Form, Space, Texture, Value and COLOR).
• Color and Texture are design elements that have an unconscious response from the viewer’s brain. Viewers will respond to the color used before they can read a label or make sense of the imagery. This is the power of color.
CONT.
• Color is an important aspect of designing interior spaces. Well planned spaces can be enhanced by using “appropriate colors”.
• Using colors in interior spaces are as translation of abstract color schemes, theories and meanings into real materials, surfaces, experiences. It requires a complex matter creativity. However, organized methodology and advance planning of colors can lead to successful use of colors.
CONT. EXAMPLES
WHAT IS COLOR? • Color is a ( design element with a sensing perception, and as any sensory perception, it has effects like: symbolic, associative and emotional).
• It’s a visual experience that affects our individual’s functions and emotions subconsciously, and this respond is based up on our perception of behavioral aspects which is controlled by our brain.
• By considering color in design: it allows designers to create an unique mood (tells a story) that changes the over all mood and support the space.
• Conclusion: Color is a mood-setting and emotion-producing tool.
FACTORS AFFECTS COLOR PERCEPTION
• Factors affects color perception, such as Øsubjects’ age, Øgender, Øemotion, Øhue, Øbrightness, Øsaturation, Ølight sources, Øadjacent colors, Øcontexts, and Øcultural factors
must be precisely controlled to achieve successful design.
COLOR TEMPERATURE
• Temperature analogy : ØRed-Orange-Yellow=Sun and Warmth. ØBlue-Green-Purple=Water, Earth, Sky, and Coolness.
• Use these to create a feeling you want in a room.
• Adding white, black, or gray to a color changes its tint, tone, or shade, the color’s basic value does not change.
WHAT IS COLOR PHYSIOLOGY? • Color physiology: is the study of (hues) as a determiner of
human behavior .
• Designers must understand the perception and use of color and its resulting effects on human behavior.
• The meaning of colors can vary depending on culture and circumstances .
• For example: studies have shown that color can create excitement, relaxation, calmness, or cheerfulness and can even increase productivity in working environments.
CONT.
• Each color has a symbolic meaning
• Color conveys meanings in many ways : v Natural associations (universal & timeless) vPsychological symbolism vCultural associations vPolitical and historical associations vReligious associations vLinguistic associations, etc.
• For example, in western cultures, black generally symbolizes death and mourning, where as in eastern civilizations, the symbolic color of death is white.
CONT. • Many studies have attempted to identify the emotional impact of
color on people, but most of the studies cannot determine whether the reactions are cultural or emotional. • Color response also differs according to the context in which it is
experienced, for example, red is commonly.
PHYSIOLOGICAL EFFECTS OF INDIVIDUAL COLORS
• Color creates powerful psychological and physiological
effects. Psychological effects are sensed in the mind ;
physiological effects actually cause a change in the body. It
is important to note that people may react differently to the
same color, based on their previous experiences or learned
behavior.
• Color psychology is used widely in branding and marketing but it’s also a powerful interior design tool that arguably has more of an impact on the mood of a room than any other factor.
CONT.
RESEARCH STUDIES HAVE SHOWN MANY POINTS:
1. Color affects eye's perception of weight and size: Dark and bright colors seem heavier than light and cool colors. (However, it is interesting that the opposite effect is true in fashion design. Dark colors tend to slim the figure, whereas light colors are usually thought to make one look heavier).
2. Color can cause feelings of boredom and calmness, or stimulation and liveliness. Colors may cause the nervous system to become agitated, and the body reacts in negative ways to this stimulus.
3. Colors can affect one's reaction to sounds, taste, odors, and time perception.
4. Colors can improve the rate of recovery of sick patients.
PSYCHOLOGICAL ASSOCIATIONS WITH COLOR:
Red • Red is a positive, stimulating color that stirs up passion and energy in those
who see it. On the negative side, however, it can be an aggressive color and so it should be used with a specific intention. • Most exciting color , Produces strong emotions of excitement and intensity . • love , passion and comfort . • Associated with fire, violence, warfare • Used to represent beauty , encourages energy,
action. • Used to focus/ draws attention to something
(stop light, warning labels) . • in many cultures and countries produces a sense
of protection. • red is known to increase appetite and thus is
widely used in kitchens.
• Very vibrant and energetic color • Associated with the earth and
autumn • Symbolizes friendship, pride ,
balance, happiness, ambition and warmth • Represents change and movement • Health and stimulating to the
appetite. • More friendly, inviting • In designs, orange commands
attention without being as overpowering as red
YELLOW • Yellow is a cheerful and positive color that brightens a dark space and brings in that
feeling of sunshine and happiness. People tend to shy away from it because it is a strong color and it takes some convincing to understand how to use it. Use yellow color effects to give a bright and optimistic air for the atmosphere you want.
• playful color ,associated with fun, energy.
• Symbolizes sunlight and is associated with summer time .
• Gold, philosophy, jealousy, illness .
• It can have the problem with not being perceived seriously .
• Creates sense of taste & Deals with imaginatively & creativity.
• Also associated with deceit, cowardice.
• Hope but also with danger .
GREEN •Very down-to-earth color. •Represents new beginning and growth. •Also envy or jealousy and a lack of experience. •Represents nature and the feeling of calmness, friendliness ,healthy, youth and freshness.
BLUE • Blue reminds people of the ocean, the sky, nature in general, and it is
found to be exceptionally restful. Blue is a color of trust and safety. That's why lots of banks and even politicians use it frequently. But, in tones such as spa blue, it comes across as are spite from the world. Use blue to create an atmosphere of work and meditation. Blue has been shown to lower blood pressure and heart rate. • Associated with sadness, calmness and responsibility . • Light blues are refreshing and friendly . • Dark blues are strong and reliable . • Stands for truth, honesty. It also is associated with coolness,
cleanliness, order, loyalty, sky, water, and technology. • Appetite suppressant. • Also associated with peace and has some spiritual connotations in
some cultures .
PURPLE
• Combines the excitement of red and the calm of blue . • Associated with royalty, creativity and imagination . • In Thailand, purple is the color for mourning. • Light purples are associated with spring and romance .
BLACK
• Strongest of the neutral colors • Associated with power, elegance and formality. • Also, with evil, death and mystery. • In design, black is commonly used for typography and other
functional parts, because of it’s neutrality .
WHITE
• White reflects all color and can be very sophisticated but it does rely on other design principles to make it last. It is a similar situation with black. They are rich and stand out and must be used appropriately to bring a space together. Use white to create a refreshing and clean look in your home. • At the opposite end of the spectrum from black . • Associated with goodness and health care. • Purity, birth, simplicity, cleanliness, peace, humility, innocence,
youth, winter, good, sterility, marriage (western cultures), death (eastern cultures), cold, clinical . • Snow and clouds are both have soft properties, which • reflect the emotional effects of clarity and purification.
GREY