den perfekte storm i kommunikationen - teknologisk institut
DESCRIPTION
TRANSCRIPT
![Page 1: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/1.jpg)
Den perfekte storm i kommunikationen
![Page 2: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/2.jpg)
![Page 3: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/3.jpg)
![Page 4: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/4.jpg)
![Page 5: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/5.jpg)
![Page 6: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/6.jpg)
![Page 7: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/7.jpg)
![Page 8: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/8.jpg)
![Page 9: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/9.jpg)
![Page 10: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/10.jpg)
De sociale medier er ikke NYE medier!
De har gjort os alle til medier…
![Page 11: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/11.jpg)
Den gamle verden
![Page 12: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/12.jpg)
![Page 13: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/13.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
De sociale mediers verden
![Page 14: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/14.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 15: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/15.jpg)
![Page 16: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/16.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 17: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/17.jpg)
![Page 18: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/18.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 19: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/19.jpg)
![Page 20: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/20.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 21: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/21.jpg)
![Page 22: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/22.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 23: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/23.jpg)
![Page 24: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/24.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 25: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/25.jpg)
![Page 26: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/26.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 27: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/27.jpg)
![Page 28: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/28.jpg)
Website Wikipedia
Twi/er
User reviews
Blogs
EDB priser
CANON
![Page 29: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/29.jpg)
4strategier
![Page 30: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/30.jpg)
Det handler om involvering
![Page 31: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/31.jpg)
Involvering
• Medskabelse af produkter
Høj
Lav
• Involvering i produkter
• Skabelse af nyt involverende produkt
• Skabelse af involverende kampagne
• Traditionel envejskommunikation
![Page 32: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/32.jpg)
Medskabelse af produkter
![Page 33: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/33.jpg)
Kakofoni
Den Digitale Kakofoni
Digital Kakofoni
Kakofoniens Tidsalder
Kakofoniens Stemme
Forstå Kakofonien
Stil ind på Kakofonien
![Page 34: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/34.jpg)
Involvering i produkter
![Page 35: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/35.jpg)
![Page 36: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/36.jpg)
![Page 37: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/37.jpg)
Skabelse af nyt involverende produkt
![Page 38: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/38.jpg)
![Page 39: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/39.jpg)
Skabelse af involverende kampagne
![Page 40: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/40.jpg)
![Page 41: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/41.jpg)
![Page 42: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/42.jpg)
On Twitter, @Alyssa_Milano wrote "Are you flirting with me, @oldspice guy?"
![Page 43: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/43.jpg)
![Page 44: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/44.jpg)
Sociale medier er fantastiske
![Page 45: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/45.jpg)
Men husk!
![Page 46: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/46.jpg)
Vi er alle blevet medier
![Page 47: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/47.jpg)
Øvelse
![Page 48: Den perfekte storm i kommunikationen - Teknologisk Institut](https://reader033.vdocuments.site/reader033/viewer/2022060106/54886017b47959140d8b56e6/html5/thumbnails/48.jpg)
• Vælg en virksomhed/organisation eller et specifikt produkt (gerne en ny)
• Findes der en samtale om produkterne/branchen?
• Giver det mening at blande sig i samtalen?
• Giver det mening at skabe samtalen selv?
• Hvilke platforme ville være relevante? • Taler vi det rette sprog på disse platforme?
• Kan vi være interessante?
• Hvilke af de fire (fem) kommunikationsstrategier er relevante?
• Kunne man forestille sig nogle konkrete koncepter?