GRUPO FERRÉ RANGEL (GFR)

• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico

• Companies owned by GFR include:

– GFR Media - largest and most diversified media company in PR

• Publishes: El Nuevo Día – Puerto Rico’s principal newspaper, Primera

Hora – second largest newspaper, and Índice – largest non-paid

newspaper

– Advanced Graphic Printing – a commercial printing company

– LinkActiv– is a full service bilingual and bicultural Contact Center and Direct

Marketing Company featuring integrated solutions designed to deliver

measurable results for our clients

– City View Plaza – Commercial real estate company

WORLD’S READERSHIPPR is one of the countries with highest levels of readership in the world

83%

92%

85%80%

73%

61%

50% 50% 52%

44%42%

33%

24%

75% 74%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ja

pa

n

Pu

ert

o R

ico

De

nm

ark

Sin

ga

pu

r

Ch

ile

Ge

rma

ny

Au

str

ia

Ch

ina

Ne

w Z

ea

lan

d

USA

Bra

zil

Fra

nc

e

Sp

ain

Un

ite

d K

ind

om

Uru

gu

ay

Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers

85%Countries with population between

3 and 4.5 millions

PRODUCTS

PRINT PRODUCTS

• Circulation • 98,471 Weekly• 80,629 Saturday

Comparativa de Perfiles

Fuente: Scarborough

PROFILES POR PRINT NEWSPAPER

DBMarketing-Analytics

DIGITAL

Digital

Leaders in Digital

7 millionsUnique visitors

+ 3.9 millions fans

+ 777 followers

+ 88 followers

Social Media

GFR MEDIA LEADERSHIP

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

© GFR Media, 2014

Most visited local pages

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

© GFR Media, 2014

Digital Traffic

Fuente: Comscore

elnuevodia.com primerahora.com indicepr.com

Noviembre, 2014 Noviembre, 2014 Noviembre, 2014Navegadores Únicos 5,884,150

Navegadores Únicos 4,018,140

Navegadores Únicos 1,256,330

Págs. Vistas: 73,495,200 Págs. Vistas: 29,518,400 Págs. Vistas: 3,927,520

Sesiones: 24,658,700 Sesiones: 13,618,300 Sesiones: 2,600,540

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Users Profile / Gender

Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)

© GFR Media, 2014

END PH IND

Femenino 53.2% 49.6% 57.4%

Masculino 46.8% 50.4% 42.6%

Gender

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Users Profile / Age

Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)

© GFR Media, 2014

18 - 24 25 - 34 35 - 49 50 - 64 65+

END 23.0% 22.5% 33.8% 16.5% 4.2%

PH 24.2% 25.7% 33.4% 14.1% 2.5%

IND 29.1% 28.7% 26.8% 13.7% 1.7%

0.0%

10.0%

20.0%

30.0%

40.0%

Age

END PH IND

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Users Profile / Region

Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)

© GFR Media, 2014

Región deArecibo

Región deCaguas

Región deMayagüez

Región dePonce

Región ÁreaMetro (San

Juan)

Región AreaMetro

Extendida (SanJuan)

END 10.1% 15.3% 17.4% 11.2% 28.6% 17.2%

PH 10.9% 16.8% 20.0% 12.2% 22.8% 17.1%

IND 7.6% 21.4% 9.6% 12.9% 38.0% 10.4%

0.0%5.0%

10.0%15.0%20.0%25.0%30.0%35.0%40.0%

END PH IND

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Users Profile / Education

Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)

© GFR Media, 2014

END PH IND

Graduado de High School o menos 28.5% 33.5% 24.5%

Algo o grado de Bachillerato 55.8% 52.5% 56.0%

Algo o grado de Posgrado 15.7% 14.0% 19.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

© GFR Media, 2014

Páginas locales más visitadas

Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014

62.3%

52.8%49.5%

41.7%

33.3%28.3%

22.2% 22.0% 21.7% 21.7% 21.9% 20.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Users Profile / Income

Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)

© GFR Media, 2014

Menos de$10,000

$10,000 -$24,999

$25,000 -$34,999

$35,000 -$44,999

$45,000 -$74,999

$75,000 o más

END 10.2% 25.1% 19.8% 19.9% 16.3% 8.7%

PH 11.5% 25.5% 22.7% 18.5% 14.8% 7.0%

IND 4.8% 29.3% 21.0% 17.6% 14.0% 13.3%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

MOBILE

Total Mobile units GFR MEDIA reaches

3,141,895In Puerto Rico

*Source: Junta Reglamentadora de Telecomunicaciones, September 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. Octubre 2014

4,550,043Monthly Mobile Users

3,615,934Monthly unique browsers**

2,289,822Monthly unique browsers**

738,235Monthly unique browsers**

SOCIAL MEDIAOur newspaper social media reach

+40K

+1.6 Million

+410K

+37K

+1 Million

+320K

+5K

+319K

+16K

24

Audience Segmentation Solution

+2 million people and over 450 segmentation

possibilities make-up the GFR Media

Audience Map .

Email

Direct

Mail

Call

Center

Online

ADS

Online Surveys

Print ADS

SMS/

Mobile

Social

Posts

Video

Audience Profile goes beyond sending a message through a channel.

We transform DATA into BUSINESS Intelligence

26

Data Base Marketing Lead Generator Surveys Data Cleansing Analytics

Services

Audience

Demo-graphics

Psycho-

graphics

Consumption

LifeStyle

Put your audience at the center of your business strategy.

Audience Profile is about:

27

• Building strong relationships.

• Understanding your audiences/consumers.

• Having effective interactions using multiple channels.

• Identifying, reaching and connecting with the people that will invest in you.

• Working jointly with our CLIENTS to achieve their business objectives.

PLATFORMSTHANKS