demo-driven innovation teaser
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www.demodriven.comTRANSCRIPT
demo-driveninnovation
demodriven.com
innovation?
innovation?(describing the problem is essential for finding a solution)
innovation?
innovationis for creative people
innovationis for creative people
innovationis for smart people
innovationis for smart people
innovationis for you
innovation =reshapingthe status quo
the status quo?
the status quo?the existing state of affairs
let’s look at an example
apple treesexistsince millennia
people stood belowapple treessince millennia
apples have fallenfrom apple treessince millennia
people haveseen apples fallsince millennia
and all peoplethoughtsince millennia...
yummy!
until one mansaw it differently
F = m a.
the status quo?the existing state of affairs
the sum of your assumptions
the status quo?the existing state of affairs
innovation =reshapingyour assumptions
your assumptionsare your main enemies
deal withyour assumptions
fightyour assumptions
learn to fightyour assumptions
challenge
challengethe status quo
challengeyour assumptions
challengeas a habit
challengecontinuously
challenge
challengedesign
designa solution
designa technicalsolution
design,but don’toverdo it
designarounda story
challengedesign
challengedesign
present
how to spot whenyour assumptionsare wrong?
exposeyour assumptions
presentyour assumptions
present
• presenting• is not• bullet• pointing
presentingisnot evenslide showing
presentingisstorytelling
presenta message
a good story hasa message
a good story hasone message
a good ad hasone message
a good movie hasone message
a good book hasone message
a good phd hasone message, too
a good phd hasone message, too
(it’s called a thesis)
one message
one messagemakes youfocus
one messagemakes youchoose
one messagemakes youdesign
one messagemakes youdesign
(it truly does)
findone message
presentone message
challengedesign
present
challengedesign
presentdemo
a demomakesyour storyengaging
a demomakesyour storyexecutable
a demomakesyour storytangible
a demoalso validatesyour story
a demoalso validatesyour assumptions
content formreal
valuenecessaryevil
content formreal
valuenecessaryevil
content form
content might be your goal, butyou cannot even think without form
content form
content and form go together
content form
form is more than marketing
content form
form is a design tool
challengedesigndemo
challengedesigndemolisten
feedbackis the mostpreciousgift
feedbackis the mostfragilegift
don’t fightfeedback
don’t fightfeedbackeven whenit’s negative
don’t fightfeedbackespecially whenit’s negative
it’s hardespecially whenit’s negative
but,it’s importantespecially whenit’s negative
listen tofeedbackespecially whenit’s negative
challengedesigndemolisten
enable
established
established
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the innovator’s dilemmaclayton christensen
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the innovator’s dilemmaapplies to how you invest innew ideas, too
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the innovator’s dilemmaapplies to how you invest innew points of view
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the innovator’s dilemmaapplies to how you choosenew points of view
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the innovator’s dilemmaapplies to how you pursuenew points of view
innovation requiresreshuffling
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innovation requiresreshuffling
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reshuffling requirestime
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reshuffling requiresenergy
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reshuffling requireseffort you cannot anticipate
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slack is essentialtom de marco
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you can’t manageinnovation
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and overtimewon’t help either
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you can onlyenable it
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slack is essential
challengedesigndemolisten
enable
innovation isnot a selfish game
innovation isa multiplayer game
give back
give feedback
give feedbackto uncoversomeone else’swrong assumptions
give feedbackto practiceother points of view
challengedesigndemolisten
enable
innovation?
innovation =reshapingyour assumptions
innovationis for you
demo-driveninnovation
challengedesigndemolisten
enable
demodriven.com
Tudor Gîrbawww.tudorgirba.com
www.creativecommons.org/licenses/by-nc-sa/3.0/