INNOVATION TOUR – KIGALI EDITION

14 JUNE 2012 @KLABRW

WHAT IS DEMO AFRICA?

In recognition of Africa’s economic emergence, the U.S. Department of State, in collaboration with Microsoft, DEMO, USAID, and Startup Weekend, is launching the Liberalizing Innovation Opportunity Nations (LIONS@FRICA) Partnership, a new public-private alliance to enhance and deepen the startup and innovation ecosystems of targeted fast- growing African economies.

As its signature undertaking, LIONS@FRICA will launch the first-ever DEMO Africa to connect African startups to the global ecosystem. DEMO Africa will be the place where the most innovative companies from African countries come to launch their products and announce to Africa and the world what they have developed.

   

 

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WHAT IS DEMO AFRICA? •  Launchpad   for   emerging   technologies   and  

trends.  

•  Each  year  over  2,500  people  from  around  the  globe  a=end  DEMO  in  the  USA  to  experience  innovaEon  at  its  birth.  

•  A   hand-­‐selected   class   of   new   products   is  introduced   to   the   world   for   the   very   first  Eme   to   global   press   and   prolific   bloggers;  investors;   corporate   acquirers;   strategic  partners  and  buyers.  

   

 

WHAT IS DEMO AFRICA? •  for   the   first   Eme   in   Africa,   African  

eDevelopment   Resource   Centre,   CIO   East  Africa   and   DEMO   are   launching   DEMO  Africa.  

•  Throughout   its  21  years  of  existence,  DEMO  in   the   USA   has   earned   a   reputaEon   for  consistently  idenEfying  new  innovaEons  that  are  most   likely   to   disrupt   the  markets   they  serve   and/or   change   the   way   we   use  technology   overall,   now   DEMO   Africa   will  invite   companies   from   throughout   the  conEnent  to  launch  on  the  demo  stage.    

   

 

DEMO AFRICA

40 Companies will be

selected to demonstrate

6 Minutes onstage to demonstrate your

product

2 Days Turnkey Kiosk in

DEMO Pavillion

5 Demonstrators will win a

trip to Sillicon Valley

DEMO AFRICA FOCUS AREAS

WHO WILL ATTEND DEMO AFRICA? CORPORATE DEVELOPERS & ACQUIRERS Large enterprise corporate buyers attend DEMO Africa seeking acquisition and partner candidates from the companies launching on stage. And, they find them! Since the class of 2004, there have been over 40 acquisition transactions in DEMO US.

TRADE & MAINSTREAM MEDIA Press attend DEMO for one simple reason: it’s the best place to break technology news. DEMO Africa will attract 100+ media professionals from major publications in Africa and beyond. Backed by the legendary tech publishing giant, IDG, the event will be covered in all major enonomies and provide unrivalled media attention to demonstrators.

VENTURE & ANGEL INVESTORS Whether it is early, mid or late stage investment, the well vetted companies launching at DEMO Africa are ripe for investment. Demonstrators at DEMO US over the past five years have generated over $3.5 billion in funding after their launch at DEMO. BUYERS CIOs/CTOs/Senior IT consumer and enterprise industries. ENTREPRENEURS CEOs & Founders, CFOs, COOs, CMOs, CTOs, and developers from demonstrating companies and start-up ventures around the continent.

LAUNCH PACKAGE PRE-EVENT: •  PR support and communications training with public

relations agency •  Demonstrator presentation review with professional

demonstration coach •  Dedicated event account manager

•  Script review with DEMO Executive Producer

•  Social Media Training

•  Technical pre-conference meeting with production team

LAUNCH PACKAGE DURING DEMO: •  Dedicated Microsite/Media Center •  6 minute product launch video •  Behind the scenes interview with

company CEO/Executive discussing business plans

•  Photos of your launch/DEMO pavilion display posted to DEMO photo gallery and available for your use

•  Complimentary press release Posted on microsite)

•  Content Syndication via worldwide IDG News Service

•  Turnkey kiosk in the DEMO Pavilion for 2 days

•  Signage •  Wireless Internet connectivity

•  Technical rehearsals with DEMO production team

•  Private Practice Room •  Presentation rehearsal and

feedback •  On-site demonstration coach •  Company profile and product

description in DEMO Africa online program guide

•  Online microsite with video presentation

•  3 full conference passes to the event

•  Invitation to CEO Dinner •  Behind the scenes interview

broadcast on DEMOAfrica.comand throughout IDG media network

•  Chance to win People’s Choice, Media Prize

LAUNCH PACKAGE POST-DEMO CONFERENCE: •  Unlimited hosting of demonstrator microsite on

DEMO.com •  Post-event promotion of launch video across IDG global

website network •  Invitation to all DEMO alumni regional events

•  Discount on sponsorship and advertising across all IDG media properties: Macworld, PCWorld, CIO, CSO, Network World, Computerworld and InfoWorld

STUDENT ALPHA PITCH Give students from some of Africa’s finest universities and colleges access to DEMO Africa’s exceptional promotional and networking platform. Full scholarships for 10 qualifying individuals or groups •  90 sec pitch to the entire DEMO audience in the general

session ballroom •  Kiosk space in the DEMO Pavilion •  Two passes to attend DEMO •  One pass to the CEO/Dealmaker’s dinner •  Signage and internet connectivity in the DEMO Pavilion •  Extensive promotional support on site and after the event on

demo.com •  Video of pitch posted on demo.com

HOW TO PARTICIPATE •  Go to http://demo-africa.com •  For Click on “Apply to launch” for students “Apply to Pitch”

•  Enter Company Information •  Enter Company Background •  Enter Product Description

•  Upload any Attachment •  Enter Contact Information

THANK YOU!

Brian Munyao Longwe Event Director brian.longwe@demo-africa.com