dell technology camp 2013 - case study
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CASE STUDY: DELL TECHNOLOGY CAMP 2013
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In October 2013, Dell hosted its sixth Technology Camp at the historic Maison des Polytechniciens in PARIS
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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AxiCom and Dell co-created Technology Camp in 2009 as a hands-on product experience and have consistently evolved the event since then
to showcase of Dell’s growing enterprise solution capabilities
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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More than 100 press, industry analysts and influencers from 19 countries across EMEA attended the event in Paris
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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Attendees were treated to a surprise guest on the day as Michael Dell headlined the main stage keynote, defining Dell’s transition to a
private company
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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Michael Dell was followed by a number of customers sharing their insight and experiences of working with Dell, including members of
rock band Linkin Park
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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Specific sessions also took place with industry analysts and channel influencers
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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A livestreamed Think Tank was held on site, with 15 experts and customers joined by 600 virtual participants from across Europe to
discuss various industry related security issues …
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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… while the remainder of the event featured breakout sessions providing thought leadership around the most critical forces facing
enterprise customers and product showcases
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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I HAD NO IDEA THE EXTENT OF DELL’S TRANSFORMATION. THE
COMPANY REALLY IS AN END-TO-END SOLUTIONS PROVIDER NOW
Edmond Varwijk, Dutch freelancer
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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THIS IS THE BEST TECHNOLOGY CAMP I’VE BEEN TO, GREAT
UPDATES, INTERESTING INSIGHT AND IN A BEAUTIFUL VENUE
Olga Popova, IT Manager, (Russia)
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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THIS IS THE BEST SERVICES FOCUSED ANALYST BRIEFING WE’VE EVER HAD
WITH DELL
Katy Ring, 451 Research (UK)
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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100+ MEDIA FROM 19 COUNTRIES
20+ CUSTOMERS & PARTNERS
20 DELL EXECS TOOK PART IN 73 INTERVIEWS
7 ANNOUNCEMENTS MADE
300+ UNIQUE ARTICLES IN TWO WEEKS
6,500 LIVESTREAM VIEWS
7.6M TWITTER REACH
CASE STUDY: DELL TECHNOLOGY CAMP 2013
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CASE STUDY: DELL TECHNOLOGY CAMP 2013
Dell Technology Camp was an original concept developed by AxiCom for Dell and is the result of the hard work, creativity and deep
understanding of our business that AxiCom has
Jane Thompson, Dell