Presented by :

Nadar Renu chandran

From F.Y BMS

INTRODUCTION

MISSION AND VISSION

Dell'sAim is to create loyal customers by providing superior experience at a great

value. They are committed to Direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience.

Purpose:Provide customers with superb value technology

Business:High quality, relevant technology, customized systems

Values:

superior service and support, easy to buy, easy to use

Mission Statement:

EXPLANATION

THE MISSION OF THE DELL IS TO MAKE THE OPTIMUM USE OF ALL THE RESOURCES AND OTHER THE MACRO MICRO AND THE INTERNAL ENVIRONMENT IN PROVIDING THIER BEST QULAITY PORDUCTS AND SERVICES AND THE BEST CUSTOMER EXPERIENCE OF THE BEST VALUE .

ITS TALKS ABOUT THE TODAY AND NOT THE FUTURE

WHAT IS INCLUDED IN THE MISSION IS THE CUSTOMERS AND THE SERVICES WHICH MEANS IT IS TALKING ABOUT THE PRESENT

Vision Statement:Its the way we do business. It's the way we interact with the community. It's the way we interpret the world around us-- our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision -- Dell Vision -- will be our guiding force.

So Dell needs full customer satisfaction. In order to become the most successful

computer company, they need the

newest technology and loyal customers.

`

THE VISION OF DELL IS TO

PROVIDE STUCTURALLY AND

FUNCTIONALLY EFFICICENT

COMPUTERS TO VISUALLY

IMPAIRED INDIVIDUALS GLOBALLY

.IT IS THE VISION OF THE

COMPANY AND THINKS ABOUT

THE FUTURE .

EXPLAINATION

SWOT ANALYSIS

SWOT ANALYSIS CONSTITUTES ONE OF THE MOST IMPORTANT ASPECTS IN THE

STRATEGIC MANAGEMENT PROCESS

THREATS : DELL’S THREATS ARE

TECHNOLOGICAL CHANGES THAT ARE

EXPECTED SINCE TECHNOLOGY CAN ONLY

GET BETTER GLOBAL ECONOMY AND

INCREASED COMPETITION IN WHICH DELL’S

FINANCIAL RATIOS IDENTIFIES THAT THEY

ARE NO MATCH FOR THEIR COMPETITORS

WHAT IS BCG MATRIX????????????

BCG MATRIX

DELL’ S BCG MARTRX

THE BCG MARTIX REFLECTS THE

DELL COMPUTER IN A CASH COW

DIVISION IN QUADRANT III IT

HAS A HIGH RELATIVE

MARKET SHARE OPOSITION

RANKED 3RD @BUT COMPARE IN A LOW GROWTH

INDUSTRY

THREAT OF NEW ENTRANTS

His only fear ,

Possibility of new entrants to the market where

adversely effect his business morever.

Dell’s new strategy is the product diversification

Main competition is HP, ACER, LENOVO etc.

EXPLAINATION

CUSTOMER BARGAINING POWER

This is done by telephone, internet

purchasing customized computer

where corporate clients .

Another bargaining power of

customers is that customer can

switch from dell to another

company.

BARGAINING POWER OF SUPPLIERS

Dells got most of its suppliers

locate their business and

manufacturing unit close to dell’s

manufacturing .

More ever ,suppliers can regularly

supply their inventories to dell

within hours of assembling the

computers

Substitutes can easily

create a problem of profit

margins

Eg . Acer laptop , Mac book

, Electronic notebook etc.

COMPETITIVE RIVALARY

Key to success for any business is to

understand competitive actions and

marketing strategies .

THANK YOU