Delivering Web to Mobile

(a kinda ‘big overview’)

by me

(mark power)

a quick look at how we got here …

pre 2007

June 2007fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/

July 2008

1st working draft of HTML5

January 2008

October 2008

+ Android Market

apps, dude.…apps

nearly 30 mobile

platforms born (and died) in last decade

April 2010

"new open standards created in the mobile era, such as HTML5, will win"

http://techwoo.blogspot.co.uk/2011_10_01_archive.html

January 2011www.w3.org/html/logo

it’s all about the “brand”, baby!

“Web v. Native”

“blah blah blah”

March 2011http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf

JISC CETIS Briefing Paper18,000+ downloads

(quite popular then :)

but it’s not *all* about apps

April 2012http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/

JISC Observatory Report

Let’s see some evidence …

Tecmark Digital Marketing Agency

Cisco

Opera

Morgan Stanley Associates – Internet Trends 2010

2007 2008 2009 2010 2011 2012 2013 2014 2015

2000

1500

1000

500

0

Mobile users Desktop users

Estim

ated

Internet

Users

(MM

)

mobile users expected to exceed desktop users by

2014

Sample study of UK HEIs

200%

2%

mobile visits to homepage

November 2010–

November 2011

so what’s it allabout then?

Existing web content

New web content

Services & Stuff

optimised for mobile using RWD

not optimised

not even talking about it

Services = Apps?

molly

bit by bit …

So …