delivering real-time, dynamic, relevant content - wordcamp providence 2013
DESCRIPTION
Let’s start building “Dynamic Web Environments” that make intelligent, data driven, real time decisions regarding the content it serves or the experience it delivers. Venturing into this realm will allow you to create a website that modifies its own functionality, layout, and content in real time. We can begin building web environments that cater to a users needs before they even have a chance to express them. Find out how, in this talk, where Jesse will cover specific instances where we can use mobile technology, data from analytics and user feedback to build dynamic web environments.TRANSCRIPT
Big Business in the Smallest State:
A Panel Discussion on WordPress
JESSE FRIEDMAN
DIRECTOR PROFESSOR AUTHOR
@PROFESSOR
FACEBOOKfacebook.com/WordPressAndWeb
NEWSLETTERjes.se.com/newsletter
WEBSITEjes.se.com
OPEN SOURCE IDEAS
CLOSE YOUR EYES
NON-USER-INITIATED
DOWNLOADS
ASTONISH
JUST GIVE THEM THE BANANA
IGNORE DATAYOU CAN NOT
PHONE
Modern Browser
GPS
On The Move (possibly)
INTERACTIVE STYLE TILES
http://interactivestyletiles.com
DYNAMIC WEBENVIRONMENT
Website
Content, CTA, etc...Content, CTA, etc...
User User
DYNAMIC WEB ENVIRONMENTS
Realtime, dynamic change to a websites content, using intuition to serve the user, what they want
before they’ve requested it, creating a genuinely unique
experience for that specific user.
I ♥ GPSproximity is key
RESTAURANTSmmmm food
MANHATTAN, NY
SEARCH
\
IN COMES DWE
DYNAMIC WEB ENVIRONMENTS
Realtime, dynamic change to a websites content, using intuition to serve the user, what they want
before they’ve requested it, creating a genuinely unique
experience for that specific user.
COOKIES
JCPENNEY
JCPENNEY
SEVEN CLICKS
SEVEN FREAKING
CLICKS
SEVEN CLICKS
AMAZON HOMEPAGE
LOWES
SUPER STORM SANDY
that b*#ch...
I didn't have time to write a short letter, so I
wrote a long one instead.- Mark Twain
MORE AN MORE• Terror alerts on Media Sites
• Travel Information
• Maps of facilities when you’re onsite (hospital)
• Remarketing
REMEMBER• TEST AND USE DATA!
