delivering impact and results in a connected world
TRANSCRIPT
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Delivering impact and results in a connected world
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BHP Billiton - robust and fast
• Speed – the “new normal”
• Less that 2 second page download, globally
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Sydney’s transport system
Millions of transactions a month
Ongoing enhancements
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Others stretchHow we work
Many of our competitors have their origins in one area (digital design agency, technical integrator or business strategist) and stretch into other areas.
Consulting/strategy
Design/AgencyIntegrator/Technical
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We bridge the digital divideHow we work
At Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.
Digital Creativity
Consulting/strategy
Design/AgencyIntegrator/Technical
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Delivering impact and results in a connected world
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What I’m going to cover1. Why it’s getting tougher in this disrupted, fast moving
environment
2. What we can see just around the corner, new technologies and their possibilities
3. Why these can set us down the wrong paths
4. What we need to do as organisations not to fall into these traps but to succeed where others are failing
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Music industryFilm industryVideo rental industryPublishing industryTravel industry
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What I’m going to cover
What we can see just around the corner, new technologies and their possibilities
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You ain’t seen nothin’ yet
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IoT & M2M Opportunities
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Signs
CCTV
Energy
Signals
HVAC
Information
Temperature
Location
Security Air quality
Lighting
Personal
Directions
Noise
Fire & Emergency
HumidityMaintenance
Vibration
Access Control
Gas monitoring
Telecomms Infrastructure
Waste
Mobile Comms
Advertising
Weight
IoT & M2M Opportunities
Travel profile
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Augmented Reality – IKEA
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Physical Web / Beacons
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Physical Web / Beacons
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Tom Cruise
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Modular Phone
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DBS Savour
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What I’m going to cover
Why these can make us go wrong
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Spinning Globe
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Celebrate remaining in Europe
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Just an address please
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What I’m going to cover
What do we need as organisations not to fall into these traps but to succeed where others are failing
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Bridge the digital divide
At Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.
Digital Creativity
Consulting/strategy
Design/AgencyIntegrator/Technical
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So what’s holding us
back?
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Digital is a strategic competency
Not a tactical channel in the marketing mix
Nor an adjunct to your technical team
And it impacts every part of your business
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The 5-year planMaking it sustainable
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“At my previous companies building a website would be like unveiling the
new Taj Mahal, and then you had the next one two years later. Now you
start in a caravan and upgrade it bit by bit and keep things moving
forward, it’s a more iterative process.”
Ryanair CMO Kenny Jacobs
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Producing paper not concrete outcomesMaking it sustainable
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Big technology commitments and procurement
Need a mocked up image, for a contract
“Big clunky inflexible contract, monolithic systems ltd”
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Using research rather than an experimental approach
Our understanding of the people formerly known as the audience needs become much more sophisticated.
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Henry Ford
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Faster horse
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People’s imagination is bound what they already know
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Or they may ask for something that’s impossible
Image credits: Jeff Gothelf
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Fail fast, learn and iterate
Making it sustainable
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Fear Making it sustainable
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Readiness?
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Digital leaders outperforming marketReadiness?
Tech
nolo
gy-e
nabl
ed in
itiat
ives
in:
• Cu
stom
er E
ngag
emen
t•
Inte
rnal
Ope
ratio
ns
Leadership capabilities including:• Vision• Governance, engagement
Source: Cap Gemini: The Digital Advantage – How digital leaders outperform their peers in every industry
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Digital leaders outperforming marketRevenue Generation Profitability
Readiness?
Source: Cap Gemini: The Digital Advantage – How digital leaders outperform their peers in every industry
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Digital readiness
Digital Business Digital Market Digital Resources
Processes
Structure
Leadership
Strategy
Competition
Partners
Customers
Products
Technology
Content
Money
People
Digital Native Organisation
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Architects of digital change