deliver value where it hurts
DESCRIPTION
The current global crisis shad a huge threat on brand development efforts; cutting budget and resources seems to put the industry on hold (or on ice!). But digital tools make marketing during recession an opportunity - to survive, maintain presence and prepare for the recovery times...TRANSCRIPT
Deliver
valuewhere it
hurts
1. The “CRISIS”2. TIPS (5)3. Digital Check4. What’s “new marketing”?5. New rules (4)
The “CRISIS”
The world is under
Hypothermia
Fingers and toes?Who needs it!?
Your Client’s view
Cut-it! Make it cheap!Forget it!
Cut-it! Make it cheap!Forget it!
“CRISIS” TIPS(only 5)
Shoutlouder!
Greater Share Of Voice (SOV)
Greater Share Of Market (SOM)
11
Oldtimes
Badtimes
Recovery
CompareandCompete
22
USTHEM
Support yourCore Proposition
33Lebatzbetz?Lebatzbetz?
Make betterCreative!
55
uTube?uTube?uTube?uTube?
Digital Check
Facebook, MyspaceLinkedInYouTube
BlogRSS Reader
Personal page (cafe, squidoo, plaxo, myspace)
Googled myself (in the last 30 days)
Where r u?
What’s “new marketing?”
Old schoolstyle brandmarketingtarget
audience
Old schoolways
Print/TV ads
Telemarketing
Tradeshows
Seminars
Direct mail
customerssalesProspects
1950
1960
1970
1980
1990
2000
2010
Today, It’s just me and us
no one’s in charge!
blablabla
no one’s in charge!
bla! bla bla!
BLOGS
SOCIAL
REACT!
New brand image!
New marketing!
BLOGS
SOCIAL
REACT!
2Listening
3REWARD
1Truth!
.1New rules (4 and their old)
INTEGRITY
Be There = Leader
“SEO-machine”
True Links!
Blogging = Humanizing your brand
Fresh content!
Are you telling the TRUTH?
Some, just don’t get it!
Listening
New ways to be there
1,600,000 Readers1,600,000 Readers
500,000 Readers500,000 Readers
800,000 Readers800,000 Readers
1,200,000 Readers1,200,000 Readers
RELEVANCY
Relevancy“What’s in it for me?”
Are you
selling the drill bits?Or help mehanging the family photo
Engagement
Widgets
Come in!
CRM meets Social Web
Launch viral campaign
Launch Viral Agents
Invite potential friends
Create Leads
conversion
Email marketing
Counting leads
Registration forms
The news
COMMITMENT
Buildingrelationship with your client
Dawn French in “Love And Other Disasters” (2007)See the clip on YouTubeSee the clip on YouTube
ThankYou
Hanoch Rabinovitz
Web www.nobi2.com
Blog www.nobi2.wordpress.com
Skype hanrabinovitz
Twitter www.twitter.com/thehan
Café nobi.cafe.themarker.com
Facebook www.facebook.com/profile.php?id=754515829
YouTube youtube.com/profile?user=hanobi2008