dehumidifier promotion · door hanger form no. 949 healthy humidity direct mail postcard source:...
TRANSCRIPT
Successful Tools for Selling Dehumidifiers in System Packages and on Service Calls
Dehumidifier Promotion
+ Partner with Aprilaire to grow your revenue with dehumidifier sales
+ Promote your business as a provider of healthy air
+ Provide the best solution for controlling moisture within the home
Take RH reading with your hygrometer
Customer requests HVAC maintenance or is due for a scheduled clean & check
Identify hard evidence of excess humidity: mold, musty smell etc. Quote an Aprilaire dehumidifier
or present a package with dehumidifier included if installing a new system
Offer in-home product demo, provide a comparative RH reading
Complete a 60-second Moisture Analysis Worksheet
Sell a dehumidifier on every jobWhether you add dehumidifiers to your package or identify humidity problems in the home, use these proven-successful sales tactics with customers to sell a dehumidifier on every job this year.
You can’t sell it if you don’t quote itHelp your customers maintain a healthier home and create more sales opportunities by including a dehumidifier in your selling
packages and whenever you quote a job. Check out this quote form excerpt below to see how building your packages with a focus
on indoor air health can set you apart from other heating and cooling contractors in your area.
Seize your 60 seconds in the homeWhen you’re on a service call in a customer’s home, making a sale is as easy as the following process:
Offer them a safe, efficient dehumidifierPortable dehumidifiers have been subject to recall for years. Their low capacity for
dehumidification means they run constantly, which can lead to electrical failure and
cause damage. Save your customers’ homes from potentially catastrophic fire damage
by offering an Aprilaire dehumidifier every time you see a portable in the home.
SAMPLE:
• Reducing viruses and other contaminants in the home• Maintain healthy level of humidity throughout the year• Purify your home’s air
Place your order today at aprilairepartners.com/healthyhumidity
Sales ToolsUse these in-home sales tools to share the benefits of adding an Aprilaire Dehumidifier.
ITEM DESCRIPTION ITEM DESCRIPTION
IN-H
OM
E SA
LES
TOO
LS
Hygrometer* Price: $75 Form No. 2205 Laminated ASHRAE Chart
Moisture
Meter* Price: $60
Form No. 2212Equilibrium Moisture Content (EMC) Moisture Chart
Form No. 890 Moisture Analysis Notepads No. 889
In-Home FlyerForm No. 955 Moisture Analysis Sell Sheet
POR
TAB
LE R
ECA
LL
SALE
S TO
OLS
Form No. 917Dehumidifier Recall Safety Check
PRO
MO
TIO
NA
L TO
OLS
Form No. 835Whole-Home Dehumidifier Consumer Literature
Form No. 948Healthy Humidity Dehumidifier Door Hanger
Form No. 949Healthy Humidity Direct Mail Postcard
Source: ASHRAE, American Society of Heating, Refrigeration and Air-Conditioning Engineers
Optimum Relative Humidity for Health and Comfort
Many factors that can affect your health are made worse by indoor air that’s either too dry or too humid. An Aprilaire dehumidifier will help make your air healthier by removing excess humidity, preventing your home from being a breeding ground for bacteria, viruses, dust mites and more.
Form
No.
890
• 3
023
61 0
2.20
Home Moisture Analysis
Date__________________
Customer_____________________________________ Healthy Air PRO ______________________________________
Please take a minute and answer the following questions.
1. Do you experience allergy or asthma symptoms during warmer months?...........................
2. Are there any areas of your home that have a musty odor?.................................................
3. Do you often feel cold, clammy or sticky in your home?......................................................
4. Have you seen mold or mildew anywhere in your home?.....................................................
5. Do you use a store-bought, portable dehumidifier?..............................................................
6. Does your basement have a finished living space?...............................................................
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
Your Solution: Get an Aprilaire dehumidifier installed TODAY for $________________________
If you answered YES to any of the questions, an Aprilaire whole-home dehumidifier can help control humidity in your home and create healthier air!
Visit Aprilaire.com to learn more.
Your Reading __________ 0 10 20 30 40 50 60 70 80 90 100%PERCENT RELATIVE HUMIDITY
Too Dry Too Moist
Bacteria
Viruses
Fungi
Mites
Respiratory Infections
Allergic Rhinitis & Asthma
Chemical Interactions
Ozone Productions
Healthy Zone
Learn more at APRILAIRE.COM
Installing a whole-home Aprilaire dehumidifier:
KEEPS INDOOR AIR HEALTHY
REMOVES MUSTY SMELLS AND ODORS
MAKES YOUR HOME DRIER AND
MORE COMFORTABLE
SAVES ENERGY
MODELS AVAILABLE
Dehumidify your home for healthier air.
Aprilaire dehumidifiers remove moisture from your home’s air, setting healthy levels of humidity. This prevents mold and mildew growth that triggers allergy and asthma symptoms, giving you healthy air in your home.
0 10 20 30 40 50 60 70 80 90 100%PERCENT RELATIVE HUMIDITY
Sour
ce: A
SHR
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Am
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f Hea
ting,
Ref
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ir-C
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.
A d
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crea
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eff
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Too Dry Too Moist
Bacteria
Viruses
Fungi
Mites
Respiratory Infections
Allergic Rhinitis & Asthma
Chemical Interactions
Ozone Productions
Optimal Relative Humidity Range For Human Health
™
HEALTHY ZONEHealthy HumidityPlays a Key Rolein WellnessNo matter when or where, you ideally want your indoor humidity set between 30-50% all year long.
By improving the air you breathe,
you could benefit from greater overall
health, less stress, better sleep and
a happier family.
P.O. Box 1467 Madison, WI 53701-1467 800.334.6011 F: 608.257.4357
AprilairePartners.com Form No. 2205 • 302093 1.20©2020 Aprilaire – Division of Research Products Corporation
The U.S. Consumer Product Safety Commission (CPSC) has announced recalls of 5.6 million dehumidifiers
made by overseas manufacturers Gree and Midea and sold under many popular retail brand names.
Units have been recalled because of dangerous faulty operation. Hundreds of these units have caught
fire and resulted in $24 million in damage to homes and are a real threat to homes and families.
If you have a dehumidifier purchased between Jan. 2005 and Aug. 2013, it is imperative that you
check to see if your unit has been recalled.
Please take these precautionary steps:
1. LOCATE THE MODEL NUMBER ON YOUR UNIT
This will typically be found on the back, side or front of the unit on a name plate sticker.
2. CHECK IF YOUR MODEL IS AFFECTED (Recalled models listed on back)
Search for recalled units on CPSC.GOV, or verify your unit’s brand name and model at
www.greedehumidifierrecall.com or www.recallverification.com. You can also call the Gree
hotline at 1-866-853-2802 or Midea Hotline at 1-800-600-3055 for further information.
3. IF YOUR UNIT IS ON THE LIST, UNPLUG IT IMMEDIATELY.
Unplugging your recalled unit is the only way to ensure that it won’t cause damage to your home.
4. SEE IF YOUR UNIT IS ELIGIBLE FOR A REFUND If your unit is part of either recall you will be asked to enter your contact information and be
sent a return kit. Follow the steps laid out in the return kit to receive any eligible refund.
5. CHECK WITH YOUR CITY OR TOWN ABOUT PROPER DISPOSAL Go online to your city or town’s website to review the steps necessary for proper recalled unit
disposal. You may be required to purchase a sticker and/or drop off the unit at a specific location.
HAS YOUR DEHUMIDIFIER BEEN RECALLED?
An Aprilaire whole-home dehumidifier removes more moisture throughout the home at lower operating costs than portable units.
Trust Aprilaire for Safe and Efficient Dehumidification
Consult with your local Aprilaire Healthy Air PRO today to discuss the right dehumidifier model for your home.
* Calculated by multiplying the
average amount of actual daily run
time, power consumption when
running and local (Madison, WI)
utility electric rate.
BRAND CAPACITY/DAY APPLICATION TYPE OPERATING COST* WARRANTY MANUFACTURED IN
Aprilaire 70 pints Whole-Home $116 5 years WI, USA
Kenmore 70 pints Portable unit $241 90 day limited China
LG 70 pints Portable unit $213 1 year limited China
SoleusAir 70 pints Portable unit $305 1 year limited China
Humidity SolutionsWhole-Home Dehumidifiers
Trusted Solutions for a Healthy Home®
We Recommend AprilaireDehumidifiers For Your HomeRelax - Aprilaire dehumidifiers have your health & comfort covered.Molds, mildew & dust mites don’t stand a chance. *Prices may vary. For a limited time only, some restrictions
COUPON ONEDESCRIPTION
$ OR % OFF*Prices may vary. For a limited time only, some restrictions
COUPON TWODESCRIPTION
$ OR % OFF
1234 Street Ln.City, State 12345
PRSRT STDUS POSTAGE
PAIDMADISON WIPERMIT NO
CALL 555-555-555 - www.heatingandcooling.com
Aprilaire Dehumidifiers reduce overly humid conditions to help protect furnishings and belongings from mildew, rot and warping.
Reduces growth of allergens like mold, mildew & dust mites.
Get rid of that sticky, cold, clammy feeling and musty smells.
Dehumidifiers Play aKey Role In WellnessA healthy home begins with the airyou breathe, pure and simple.
Aprilaire Dehumidifiers can helpContact ABC Heating & Cooling today
ABC Heating & Cooling
The humidity inside our homes plays a key role in family wellness. Maintain a happy, healthy home all year long with Healthy Humidity.
Digital Media Assets for Social Network PagesDownload exclusive Healthy Humidity digital media assets to generate leads on your platforms.
*Customization is free. Direct mail campaign options are available to Aprilaire Healthy Air PROS and Healthy Air PROS - Preferred. Ask your Aprilaire District Sales Manager for more information.
Customize literature with your company’s logo and add coupons to door hangers and postcards.
TEMP. °FMOISTURE CONTENT OF WOOD
AT VARIOUS TEMPERATURES AND RELATIVE HUMIDITY READINGS
50 1.4 2.6 3.7 4.6 5.5 6.3 7.1 7.9 8.7 9.5 10.4 11.3 12.4 13.5 14.9 16.5 18.5 21.0 24.3 26.9
60 1.3 2.5 3.6 4.6 5.4 6.2 7.0 7.8 8.6 9.4 10.2 11.1 12.1 13.3 14.6 16.2 18.2 20.7 24.1 26.8
70 1.3 2.5 3.5 4.5 5.4 6.2 6.9 7.7 8.5 9.2 10.1 11.0 12.0 13.1 14.4 16.0 17.9 20.5 23.9 26.6
80 1.3 2.4 3.5 4.4 5.3 6.1 6.8 7.6 8.3 9.1 9.9 10.8 11.7 12.9 14.2 17.7 17.7. 20.2 23.6 26.3
RH 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%
Safe Zone
RH%
Wood Moisture
P.O. Box 1467 Madison, WI 53701-1467 800.334.6011 F: 608.257.4357
AprilairePartners.com Form No. 2212 • 302092 1.20©2020 Aprilaire – Division of Research Products Corporation
Failure Zone Caution Zone Failure Zone
Equilibrium Moisture Content (EMC) Moisture Chart
™
By improving the air you breathe, you could benefit from greateroverall health, less stress, better sleep and a happier family.
Healthy Humidity Plays a Key Role in WellnessNo matter when or where, you ideally want your indoor humidity set between 30-50% all year long.
Keys to Healthy Humidity
No matter when or where, you ideally want to keep your indoor humidity between 30-50% for a happy, healthy home.
This summer, an @AprilaireCo dehumidifier will be key to #HealthyHumidity.
#aprilaire #healthyair #healthyhumidity #ilovemyhome #healthyhomemade #homenotahouse #inhaleexhale #easybreathing #myhome #ourplace #makinghome #summerhome #happyhealthyhome #happyhome
* Hygrometer and moisture meter are available for purchase at aprilairepartners.com/healthyhumidity
Email enrollment form to [email protected] or mail to Aprilaire Promotions PO Box 1467 Madison, WI 53701 by December 31, 2020 1.800.334.6011 F: 608.310.6562
AprilairePartners.com Form Dehumid20.pdd • 302356 04.20©2020 Aprilaire – Division of Research Products Corporation
Contact Name/Title __________________________________________
______________________________________________________
City ___________________ State ________ Zip ___________________
City ___________________ State ________ Zip ___________________
Sales Training Date ___________________ Time ________________
or Credit Card: Visa Mastercard American Express Discover
Exp. Date ___________________ Security Code _________________
Cardholder Signature _________________________________________
Commit to Quoting a Dehumidifier on Every JobTalk to your Aprilaire District Sales Manager about training opportunities and these excellent sales incentives!
1850 Demo
QTY:__________________ (Limit 2)
Company Name _____________________________________________
Email ______________________________________________________
Company Address ___________________________________________
Shipping Address ____________________________________________
Phone _____________________________________________________
Check (full amount only, made payable to Aprilaire) Check No. _____
Card Number __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
Name on Card (print) __________________________________________
DSM Signature _____________________________________________
(if different from above)
1850 SPECIAL demo unit pricing
$550
SELL 6, GET 1
1850 for $100
Signature_____________________________________
Sell 6 Dehumidifiers, purchase one
1850 Model for $100
I COMMIT TO QUOTING A DEHUMIDIFIER ON EVERY JOB.