defining your career strategy
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Defining Your Career Strategy. Presented by Mary Delaney October 29, 2002. Agenda. Today’s Job Market The History of Online Recruiting Inside the Mind of an Employer: How Employers Use the Internet Your Options: Understanding and Utilizing Maximizing the Internet - PowerPoint PPT PresentationTRANSCRIPT
Defining Your Career Strategy
Presented by Mary DelaneyOctober 29, 2002
Agenda
Today’s Job Market
The History of Online Recruiting
Inside the Mind of an Employer: How Employers Use the Internet
Your Options: Understanding and Utilizing
Maximizing the Internet
Creating a Stand Out Resume
Landing the Perfect Job
Unemployment -- 2003
Greenspan is estimating unemployment to fall to 5% next year. Currently it’s at 5.9%.
Above 6% historical average for unemployment. Job creation in July was a net of 6,000 jobs. Healthcare created 29,000 jobs in July.
The Current Gap -- 2001-02
0.00
2.00
4.00
6.00
8.00
10.00
3rd
Qtr
4th
Qtr
1st
Qtr
2nd
Qtr
Unemployed
J obOpenings
Employment Trends
Jun
-89
Sep
-89
Dec
-89
Mar
-90
Jun
-90
Sep
-90
Dec
-90
Mar
-91
Jun
-91
Sep
-91
Dec
-91
Mar
-92
Jun
-92
Sep
-92
Dec
-92
Mar
-93
Mar
-00
Jun
-00
Sep
-00
Dec
-00
Mar
-01
Jun
-01
Sep
-01
Dec
-01
Mar
-02
Jun
-02
Sep
-02
Dec
-02
Mar
-03
Jun
-03
Sep
-03
Dec
-03
1990/91 Recession
Source: BLS Employment Report; updated August, 02 (7/02 data)
YOY Change in Total Employment (Job Creation)
-2%
-1%
0%
1%
2%
3%
Current trend continues to track the 1991 recovery exactly
Current Recession
Jun
-89
Sep
-89
Dec
-89
Mar
-90
Jun
-90
Sep
-90
Dec
-90
Mar
-91
Jun
-91
Sep
-91
Dec
-91
Mar
-92
Jun
-92
Sep
-92
Dec
-92
Mar
-93
Mar
-00
Jun
-00
Sep
-00
Dec
-00
Mar
-01
Jun
-01
Sep
-01
Dec
-01
Mar
-02
Jun
-02
Sep
-02
Dec
-02
Mar
-03
Jun
-03
Sep
-03
Dec
-03
Jun
-89
Sep
-89
Dec
-89
Mar
-90
Jun
-90
Sep
-90
Dec
-90
Mar
-91
Jun
-91
Sep
-91
Dec
-91
Mar
-92
Jun
-92
Sep
-92
Dec
-92
Mar
-93
Mar
-00
Jun
-00
Sep
-00
Dec
-00
Mar
-01
Jun
-01
Sep
-01
Dec
-01
Mar
-02
Jun
-02
Sep
-02
Dec
-02
Mar
-03
Jun
-03
Sep
-03
Dec
-03
Jun
-89
Sep
-89
Dec
-89
Mar
-90
Jun
-90
Sep
-90
Dec
-90
Mar
-91
Jun
-91
Sep
-91
Dec
-91
Mar
-92
Jun
-92
Sep
-92
Dec
-92
Mar
-93
Jun
-89
Sep
-89
Dec
-89
Mar
-90
Jun
-90
Sep
-90
Dec
-90
Mar
-91
Jun
-91
Sep
-91
Dec
-91
Mar
-92
Jun
-92
Sep
-92
Dec
-92
Mar
-93
Mar
-00
Jun
-00
Sep
-00
Dec
-00
Mar
-01
Jun
-01
Sep
-01
Dec
-01
Mar
-02
Jun
-02
Sep
-02
Dec
-02
Mar
-03
Jun
-03
Sep
-03
Dec
-03
Mar
-00
Jun
-00
Sep
-00
Dec
-00
Mar
-01
Jun
-01
Sep
-01
Dec
-01
Mar
-02
Jun
-02
Sep
-02
Dec
-02
Mar
-03
Jun
-03
Sep
-03
Dec
-03
1990/91 Recession1990/91 Recession
Source: BLS Employment Report; updated August, 02 (7/02 data)
YOY Change in Total Employment (Job Creation)
-2%
-1%
0%
1%
2%
3%
-2%
-1%
0%
1%
2%
3%
Current trend continues to track the 1991 recovery exactly
Current RecessionCurrent Recession
We’ll Soon Experience an Extremely Tight Labor Shortage
Change in % of Labor Force Retiring
0%
20%
40%
60%
80%
100%
120%
1988-98 1998-2008
% of Workforce Retiring% Remaining in Workforce 0.9%
0.0%
0.7%
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
United States Europe Australia/NewZeland
Projected Average Annual Workforce Growth Rates: 1998 - 2010
10%
90%
19%
81%
Retirees Workforce Growth
Source: BLS, Arlene Dohm Source: U.S. Bureau of Labor Statistics
Despite current economic reports - There are jobs available, do not be afraid to go after what you want!
Job Growth by Profession
8,417
5,208 5,496 4,859
2,994 2,4193,182
1,480 1,282434
5,088
6,952
2,1711,852
2,115
1,530750
989 66251
0
7,000
14,000
Service Professional& Related
Occupations
Office &Admin.
Support
Sales &Related
Occupations
Mgmt.Business &Technical
Trans. &MaterialMoving
Production Construct. &Extraction
Installation,Maint. &Repair
Farming,Fishing &Forestry
In T
ho
usa
nd
s
13,505
12,160
7,667
6,712
5,1093,949 3,932
2,469 1,944485
Total job openings forecast to be highest in service and professional categories. Professional, technical and managerial occupations most drawn to Internet for job searches.
Total job openings due to growth and replacements, 2000 – 2010e*
History of Online Recruiting
Entry-level
I.T.
Sales
Administrative
Customer Service
Manufacturing
Non-Exempt
Government
Teachers
E-cruiting comprises about 30% of the average recruiting activity; however, only about 10% to 19% of actual hires can
be attributed to this activity.
-- Collegiate Employment Research Institute
Online Hiring Trends
How Employers Experience the Internet
0
10
20
30
40
50
60
70
80
90
100
Week 1 Week 2 Week 3 Week 4
Post a Job
ATS
All resumes from all sources
in a single database
No ATS
Potentially no database only
email or multiple databases for each source
Receive hundreds of
resumes during Week 1.
Screen Resumes
80% Recruiter
20% Hiring Manager
Summary of accomplishments
GPA
Awards/Scholarships
Internships
Other relevant experience
Owned or started a business
Leadership Involvement
Resume Quantity tapers off –
significantly less after first week.
Begin Calling to set up
interviews
Tools Employers Use
Online Job Boards Newspaper Ads Offline and Online Career Fairs Staffing Firms Company Websites Internal and External Referrals Branding Campaigns (radio and print
advertising)
Posting a Job - The Employer Perspective
Posting a Job includes:
• Job Title
• Job Type/Industry
• Compensation (optional)
• Job Location
• Job Description
• Job Requirements
• Contact Information
Managing Open Positions
Active & Total number of applications received for the job.
The number of times your job posting has appeared on the search results page.
The number of times the job details have been viewed.
• Manage Job Postings on the Site
• Begin Screening Resumes
Employers Receive Hundreds of Resumes Each Week
Searching the Resume Database
Employers can specify up 9
different criteria when searching the resume database.
Organizing Your Career Plan
Step 1: Define Your Career Criteria: Industry Company
Size Financial Stability Positioning Corporate Culture
Leader/Mentor
Step 2: Identify Your Key Attributes to Fit Each Opportunity: Resume Portfolio Cover letter
Utilizing All Available Options
Post Your Resume Online
Identify Your Perfect Job
Search Jobs Online,
Newspapers and Niche Job Sites
Blueprint companies, send in resume, follow-up
Network!!
It is important to utilize each piece of the puzzle in your job search!
Marketing YOU!
Tips to Make You Stand Out!
Research Achievements Personalization Multiple decision makers Call for appointment or Show up live Send a Thank-You note Follow-up!
Beginning the Online Search
The Three Major Players:
CareerBuilder Monster HotJobs
Indianapolis
115 165 84
Chicago 866 572 587
Total 981 737 671
Accounting/Finance/Consulting
CareerBuilder Monster HotJobs
Indianapolis
219 231 188
Chicago 1226 869 931
Total 1445 1100 1119
Sales/Marketing
Industry-Specific Sites
Sales/Marketing Accounting/Finance Consulting
National Retail Federation
Association of Interactive Media
Brian Tracy International
CRM Community
eMarketing Association
Headquarter Sales
Marketing Sherpa
RepResources
American Management Association
Bloomberg.com
IndustrySearch.com
Motley Fool
Salary.com
Business Know-How
Association Central
PowerPay
Posting Your Resume Online
Simply fill out the information requested.
Cut and paste your resume in the text box below, and you are on your way!
You can You can post up to post up to 5 resumes!5 resumes!
Searching for Jobs
Search for jobs with up to 13 search criteria!
Set Up a Personal Search Agent
A Personal Search Agent will email you
jobs that match the criteria you
set!
Applying Online
• View specific job details!
• Click on Apply Online
• Then follow the simple directions
Where Does Your Resume Go?
You Post a Resume in a Resume Database –
It goes into the abyss… Now what?
Applicant Tracking System
• Pre-screener for companies
• Makes it harder for your resume to be seen
My Jobs Section
• CareerBuilder.com tracks resumes for the employer.
• Employer can screen, store and delete applications.
Email Inbox
• Emails come in with hundreds of other daily emails.
• Will your resume get lost – or will it stand out?
How to Maximize Your Internet Experience
Use 2+ Job Boards
Research companies on the Internet
Perform research in the industry you are interested in
Apply to all key executives in the company
Set up a Personal Search Agent
Create/ Leave a resume
Search Company Websites
Manage Your Time Wisely
Research Online for open positions and companies
Blueprint the company and send a resume to both the HR & Hiring Manager
Apply online to HR and send in resume to Hiring Manager
Dial in and ask for an interview
Interview & close for next action step
Send Thank You note
Follow up
Fed Ex/Mail in resume
Take Advantage of All Your Resources
Continue to utilize all contacts, information resources, and services available to you
– family friends– professors and leaders within the school– customers of your prospective employer– attend networking events– dial prospective companies directly – Research – internet agents, IU library
Limit your time online to one-third (33%) of the total time you dedicate to your job search!