defining your enterprise mobility strategy
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TRANSCRIPT
Defining Your Mobile Strategy
Russell Fry,
Sr. Director, Mobility Center of Excellence, SAP
June 20, 2012
© 2012 SAP AG. All rights reserved. 2
Business value Productivity Engagement
Innovation approach Deductive Inductive
Mobile technology Substitution Net-new
Complexity Low High
Systems interoperability Low High
Two stages of mobile
© 2012 SAP AG. All rights reserved. 3
Enhance your use cases: Four paths to transformation
Avg. users per 10,000
employee enterprise
100k
10k
1k
0.1k
* “Enhancer” Categories Source: AT&T
Innovation continuum
Transformation
Extension
Simple Complex
Si
Low
High
B2C branded app
(Ux brand only)
Mobile CRM
expert engagement
Field
force
AR
Mobile bus.
analytics Mobile
POS/RT
retail
Directory
News
app
Sales
pipeline
Resource
availability
Asset tracking
LOB travel
approvals
LOB PO
approvals
LOB work
order
approvals
Mobile
coupons
Photo
Work list alerts
Board
room
book
Remote
deposit
capture
(RDC)
Functionality
?
© 2012 SAP AG. All rights reserved. 4
1. Reporting enhancers
Mobile analytics Next-gen publishing Expert engagement
© 2012 SAP AG. All rights reserved. 5
2. Knowledge enhancers
Paperless cockpit Parts availability
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3. Workflow enhancers
LOB approvals Retail execution Real-time
retail
© 2012 SAP AG. All rights reserved. 7
4. Transaction enhancers
Data capture Remote deposit capture Mobile couponing
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Accelerate choice
Enhance your use cases
Governance
Applications
Platform
© 2012 SAP AG. All rights reserved. 9
Platforms create choice Governance
Applications
Platform
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App explosion accelerates choice Governance
Applications
Platform
Global mobile app + advertising revenue, 2008 vs. 2011E
$15
$10
$5
$0
Mobile
ad +
apps s
pendin
g (
$B
)
$0.7B
$12B
153% CAGR
Mobile apps
Mobile advertising
2008 2009 2010 2011E
Gartner. CAGR is compounded annual growth rate.
Note: Apple has paid >3B $’s to developers as of 9/11, implying gross app market revenue of $4B in 3 years; Google indicated during CQ3 earning call that it expects $2.5B mobile ad revenue in 2011E
© 2012 SAP AG. All rights reserved. 11
Center of excellence (COE) accelerates
velocity of innovation
Governance
Applications
Platform
1 Foundation to drive enterprise mobility adoption
2 Mobility strategy and COE need to be linked
3 Not a sole source of mobility expertise, but
drives shared learning across enterprise
4 Lightweight to get going; can evolve as needed
Use cases
Filters
Governance Mobility
center of excellence
Evaluation standards / metrics
Ratings Metrics
© 2012 SAP AG. All rights reserved. 12
Takeaway: Need, speed, and feed
Enhance use cases Accelerate choice Increase innovation velocity
Applications
Platform
Discover and plan
• WHAT: envision use cases
WHY: define vision/focus
HOW: derive realization
WHEN: prioritize/road map
Deploy
Customize
Maintain
Evaluate
Implement
Optimize
Center of excellence
Community and metrics
Policy
Governance
Need Speed Feed
© 2012 SAP AG. All rights reserved. 13
Call to Action
Visit SAP in booth 200
Download the SAP Store app
• One stop shop for SAP and certified partner mobile apps on
ALL device platforms
• Reach millions of Business Users
• Cutting-edge demand generation activities
• Social commerce and influencer initiatives
• Key mobility events and promotions
• Buy Now - online purchase of mobile apps
Join me in the Location Based Services Panel
Wednesday 2:30pm
Visit store.sap.com/mobile or scan these QR codes: Apple iOS Android
