defining hospitalityevents

7/29/2019 Defining HospitalityEvents

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Understanding & Defining Tourism,

Hospitality,Management/Organisations/Systems/

Industry

Dr. Sam Hazra

Session 1


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System??

A set of connected things or parts forming acomplex whole, in particular

A set of things working together as parts ofa mechanism or an interconnecting network


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Management??

The process of dealing with or controllingthings or people

The responsibility for and control of acompany or an organisation


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Industry

Economic activity concerned with theprocessing of raw materials (i.e. products,services & experiences) through amanagement system to meet an ultimategoal

A particular form or branch of economic orcommercial activity; i.e. the tourismindustry, the hospitality industry


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Organisation??

Organisation is the foundation upon which

the whole structure of management is built

Organisation is related with developing aframe-work where the total work is divided

into manageable components in order tofacilitate the achievement of objectives orgoals


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Profit & Non-Profit Organisations

Organisations aimed at making profit: i.e.

hotels, restaurants, retailers,

Organisations aim is not solely to make

profit: universities, councils, HMRC


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Types of Business Organisations

1. Sole traders

The sole trader is the most common form ofbusiness ownership and is found in a wide range ofactivities (e.g. window cleaning, plumbing, electricalwork, busking). In the UK about 20% of sole traders

operate in the construction industry, a further 20%in retailing, and about 10% in finance, and 10% incatering


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2. Partnerships

Partnerships are usually set up by writing out a deed ofpartnership which is witnessed by a solicitor and sets out theimportant details such as how the profits and losses will beshared.

People in business partnerships can share skills and the

workload, and it may be easier to raise the capital needed.

An ordinary partnership can have between two and twentypartners


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3. Companies

A company is owned by shareholders who appointDirectors to give direction to the business. The ChiefExecutive is the senior official within the companywith responsibility for making major decisions.

Specialist managers will be appointed to run thecompany on behalf of the Board


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4. Franchises

Franchising is really the 'hiring out' or licensing of the use of'good ideas' to other companies. A franchise grants permissionto sell a product and trade under a certain name in a particulararea

In the United States almost half of all retail sales are madethrough firms operating under the franchise system likeMcDonald's which has a brand franchise. Franchising isbecoming increasingly popular in the UK too


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Methods of Expanding a Business

Internal growth: hire more staff, introduce new

equipments, increase output

External growth: businesses can merge with otherorganisations (i.e. Universities & Colleges),combination of two increases the scale of operation

Franchising: where businesses lease its idea tofranchise. New branches to open nationally &internationally


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We need to keep Culture in mind

It has a huge implication on the businessactivities

Norms, Values, Beliefs, mutually acceptedcodes of Behaviour..

Trends of the very society you are in


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Culture

Individual Culture or Personal Factors:

participation

Group Culture or Group Factors:communication

Organisational Culture or OrganisationalFactors: manipulation


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Tourism

The commercial organization and operation of

vacations and visits to places of interest

Tourism is travel forrecreational, leisure orbusiness purposes. The World Tourism Organisation defines

tourists as people "travelling to and staying inplaces outside their usual environment for not morethan one consecutive year for leisure, business andother purposes"
http://en.wikipedia.org/wiki/Travelhttp://en.wikipedia.org/wiki/Recreationhttp://en.wikipedia.org/wiki/Leisurehttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/World_Tourism_Organizationhttp://en.wikipedia.org/wiki/World_Tourism_Organizationhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Leisurehttp://en.wikipedia.org/wiki/Recreationhttp://en.wikipedia.org/wiki/Travel


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Significance of Tourism Industry

When the wider economic impacts of thetourism industry are taken into account,Travel & Tourism is forecast to contributearound $6.5 trillion to the global economy

and generate 260m jobs, or 1 in 12 out of alljobs on the planet


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Hospitality

Like Tourism, the hospitality industry is aseveral billion dollar industry that mostlydepends on the availability of leisure timeand disposable income.

Hence needs to manage it effectively


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How do we define hospitality

[Industry]

Give me some characteristics of hospitality

industry and/or hospitality management

How would you define Hospitality?


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Defining Hospitality Industry

Many authors take this view of the industryproducing goods to meet guests needs

A common view in literature up to 20 years

ago: beds for people away from home andfood for those wishing/needing to eat awayfrom home


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A Modern look from the 1990s?

It is conferred by a host on a guest who is away fromhome.

It is interactive, involving the coming together ofprovider and receiver.

It is comprised of a blend of tangible and intangiblefactors.

The host provides for the guest's security,psychological and physiological comfort (King 1995in Brotherton 2000)


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Is it a product, a process, an experience orall 3?

What is the real essence of hospitality?


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a harmonious mixture of food beverage, and or shelter, aphysical environment, and the behaviour and attitude of people(Cassee & Reuland 1983 in Brotherton 1999)

Reuland (1985) in Brotherton (1999) goes on to say that it isvery much an exchange process where 3 elements areexchanged. They are: products, employee behaviour and thephysical environment

it is the friendly and generous reception and entertainmentof guests, visitors, or strangers within a given time andspace.


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The Pineapple Tradition


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Hospitality Industry

What does it consists of??

The hospitality industry consists of broadcategory of fields within the service industrythat includes lodging, restaurants, event

planning, theme parks, transportation, cruiseline, and additional fields within the tourismindustry


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The Hospitality Industry (Knowles

2001)

Caterers

PublicPrivate

Meetings &

Facilities

Education &

Training

Pubs &

Clubs

Gaming

Leisure &

Sport

Restaurants

Hotels

Hospitality

Industry


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Putting Tourism, Hospitality & Events

under the same umbrella

Over to you


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References/Recommended Books

Knowles, T., 2001. Hospitality Management. 2nd ed. UK: Longman. Walker, J. R., 2010. Introduction to Hospitality Management. 3rd ed. London:

Pearson.

Shone, A and Parry, B (2004) Successful Event Management, 2nd

ed., UnitedKingdom; Thomson Kotler, P. et al., 2010. Marketing for Hospitality and Tourism. 5th ed. New

Jersey: Pearson. Walker, R., 2008. The Restaurant from Concept to Operation. 5th ed. New

Jersey: John Wiley & Sons. Walker, J. R and Miller, J.E., 2010. Supervision: Leading Hospitality Human

Resources. 6th ed. New York: John Wiley & Sons. Brotherton, B. (1999) Towards a Definitive View of the Nature of Hospitality

and Hospitality Management. International Journal of Contemporary HospitalityManagement11(2), 165-170.

Brotherton, B. (2002) Finding the Hospitality Industry (A Response to PaulSlattery) Journal of Hospitality, Leisure, Sport & Tourism Education 1(2),75-77.

Brotherton, B. and Wood, R. C. (2000) Defining Hospitality and HospitalityManagement. In, C. Lashley and A. Morrison (eds.) (2000) In Search of

HospitalityTheoretical Perspectives and Debates. Oxford: ButterworthHeinemann


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References

Bowdin, G; Allen, J; Harris, R and McDonnell, I (2006) EventsManagement, 2nd ed. Oxford: Butterworth- Heinmann

Goldblatt, J. J (2001) Special Events- Global EventManagement in the 21stCentury, 3rd ed. New York: Wiley.

Shone, A and Parry, B (2004) Successful Event Management,2nd ed. United Kingdom: Thompson

The Guardian (2010) Is the litter- free music festival just aroundthe corner? [Online] Available at:

http://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tents [Accessed: 13 Sep, 2010]

Watt, D. C (1998) Event Management in Leisure and Tourism,Harlow: Addison Wesley Longman Ltd
http://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tentshttp://www.guardian.co.uk/environment/green-living-blog/2010/jul/02/glastonbury-litter-reusable-cups-recycled-tents


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Tea Serving Exercise

2 Cups

2 Saucers

Choice of biscuits on a plate Napkins

Sugar cubes in a pot

Hot tea in a pot

Spoons Milk in a pot

You need to serve the Tea to a couple (Guests staying at your

Hotel). Can you rank the order of the service please..

defining hospitalityevents

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