M.A. in Education, Emphasis on Educational Technology from University of San Francisco

!15 Years Experience in Silicon Valley

!Community Manager: Yahoo!, BabyCenter, TechTV

!Community Platform Product Manager: MarketTools,

CodeLesson, Cisco Learning Network

Keeping in Touch with Social Media !

Prevailing Social Media Tools !

So Many Tools, So Little Time !

Best Practices for Your Social Media Tool !

Staying Safe Online !

Q & A !

•Friends and Family

•News Outlets

•Brands

•Celebrities/Politicians

•Educators

Who Uses It?

•Designers

•Artists

•Job Seekers

•Employers seeking new hires

•Freelancers

•Subject Matter Experts

Who Uses It?

Facebook, Twitter, Google+

• Sharing breaking news

• Publicity for movies, TV, new music releases

• Brand-building and Brand loyalty

• Customer service/Customer insights

• Short form essays

• Silly/social

• Art and Inspiration

• Instruction

• Brand-building and Brand loyalty

Tumblr, Blogger, Medium, Wordpress

• Sharing photos/short videos

• Silly/social

• Art and Inspiration

• Instruction

• Brand-building

Instagram, Snapchat ,YouTube, Vine

• Job listings

• Portfolio

• Sharing industry news

• Seeking advice/information

• Sharing expertise/advice

LinkedIn, Quora, Behance, about.me

• Craft/DIY instructions

• “Mood boards”/scrapbooks

• Inspiration

• Information/lesson plans

• Brand-building

Pinterest

•Business, pleasure or both?

•Time commitment, time suck

•Know your audience

•Your personal brand on social media

• Think carefully how you’d like to use Facebook as a platform. Many professionals like to keep Facebook just for friends and close colleagues

• Before setting up a Facebook page for your business, be sure you read and understand the rules governing brand pages

•Commit to keeping your pages updated and current

•Consider carefully before using visual platforms like Instagram and Vine for your brand. Are they appropriate for your audience? Do you have the time to keep them updated and fresh?

•Follow users who inspire you

•Follow Brands that model best practices

•Don’t just publish/push -- Engage

•Tweet and Retweet links of interest to your followers

•Stay on top of trending topics/hashtags

•Synch to your blog

• Connect with present and former colleagues

• *Don’t* connect with anyone you wouldn’t feel comfortable endorsing or whose work product you’re unfamiliar with

• Stay abreast of trending news by following industries and influencers in your area of expertise

• Share links and information of interest to your network

• Use the Job Seeker tools to find opportunities and discover connections to your dream company

• Be generous with recommendations and referrals. You’ll see the Karmic payback!

• Connect with your network using Facebook, Twitter, LinkedIn, WordPress authentication

• As with any online community, start slow by reading a lot, following topics of interest, and voting up good answers by regular contributors

•Before answering questions in your area of expertise, read other answers. Your answer should build on prior ones and contribute

•Turnkey/Free (Tumblr, Blogger) or Custom/Premium (WordPress, Squarespace, Typepad)?

•Strictly professional, or personal/just for fun?

•Follow bloggers whose style you’d like to emulate

•Set an editorial calendar. You should update your blog 2-3 times a week

•Stuck for topic ideas? Comment on news items and other blogs. Write about seasonal topics. Share photos and videos to engage users

•Connect with your Facebook, Twitter, Google+ or Yahoo login

•Follow Brands and popular boards

•Create Boards that are relevant to your areas of expertise. Decide if “Just for Fun” boards are appropriate for your audience

•Create new pins from your favorite websites and resources. Don’t re-pin others’ pins without checking the link first

•Consider your comfort with personal photo sharing - privacy levels vary by service

•Connect with your Facebook, Twitter, Google+ or Yahoo login

•Follow Brands and popular Instagrams

•Photo tagging

•Ephemeral vs Archival

•If you enjoy engaging with friends on social media just for fun, consider separate logins for your personal and professional accounts

•Never post anything online you wouldn’t want blasted on the front page of the New York Times. Just don’t.

•Never share personal information like phone number and address online

•Read and understand the guidelines for the sites and apps you and your family use

Questions? !

Getting in Touch with Me !

carole.mcmanus@gmail.com http://www.linkedin.com/in/cmcmanus

!!