2020 social decoding employee communities

Decoding Employee Communities

2020 Social: Because Business is Social

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Decoding Social

World Map of Social Media

Source: http://globalwebindex.net

34.2

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10.9 10.38.5

2.9 2.2 1.7 1.30

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10

15

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25

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Yaho

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Ork

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YouT

ube

Face

book

Blog

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Social Platforms in India

Source: Monthly unique users in millions from http://www.vizisense.com

Social Platform: Users {Relationship} Social Object

If most users can’t decode what the social platform does at first glance, it is likely to be unsuccessful.

All successful social platforms have clearly defined their users’ relationship with the social object.

Source: Jyri Engestrom

Facebook

Source: http://facebook.com

World’s leading social networking platform.

400 million users worldwide.

12.4 million users in India.

Users {connect and share with} people.

LinkedIn

Source: http://linkedin.com

Popular professional networking platform.



Users {exchange} information, ideas and opportunities.

Twitter

http://twitter.com

Popular micro-sharing platform.

Likes to call itself “real-time information network”.



Users {share and discover} what’s happening right now.

Google Buzz

Source: http://www.google.com/buzz

Google’s own social network integrated with GMail.

Users {start} conversations about the things you find interesting.

Brands on Social Platformsvs.

Brands’ Own Social Platforms

In either case, brands should be clear about the social object and their users’ relationship with it.

Brands are joining existing social platforms and even building their own focused social platforms.

How to Scale Passion?

Then, scale it by leveraging existing social platforms like Facebook, Twitter and YouTube.

Our approach is to build a focused community around a lifestyle, interest or cause.

Step 1: Identify PassionSelect a BIG lifestyle,

interest, or cause.

Step 2: Ignite PassionBuild a focused community

around it.

Step 3: Scale PassionBuild scale by leveraging existing social platforms.

Decoding Social

Decoding Social

By Tool

By Function

By Type of Organiza-

tion

By Core Dynamic

Social networkingBloggingMicrobloggingPhoto-sharingVideo-sharing

Business-to-BusinessBusiness-to-ConsumerGovernmentNon-profit

Consumer generated contentConversationsCollaborationCommunityCollective intelligence

Product design Sales and marketingCustomer supportPublic relationsPartner relationsEmployee relations

We like to focus on the core dynamic.

You can look at social technologies through many lenses.

Five Core Social Dynamics

Invisible

Visible

Easy Difficult

Consumer Generated Content

Collaboration

Community

Collective Intelligence

Conversation

Five Reasons Why Business is Social

ConversationConsumer

Generated Content

Collaboration Collective Intelligence

Community

!

Consumer Generated Content

Have you seen this movie? My

mobile phone sucks!

I love my new car!

Tap into their creativity. Ask them to interpret your brand.

Your consumers are authors, photographers and filmmakers, all rolled into one.

Dell Go Green

Source: http://dellgogreen.com

Dell Go Green is a consumer generated content contest where consumers submit ideas to redesign, reuse of recycle gadgets to make them go green.

Conversations

Listen to them, reach out to them, engage them in a two-way conversation.

Your customers, partners and employees are talking about you, in public.

Have you driven this

car?Yes! It rocks!

Dell Small Business on Facebook

Source: http://www.facebook.com/dellsocialmedia

Dell’s Small Business Facebook page, structured as a resource for small businesses to use social media, has more than 37,000 fans.

Dell Outlet on Twitter

Source: http://twitter.com/delloutlet

Dell uses Twitter as a channel to sell refurbished computers to corporate purchase managers.

@delloutlet has 1.5 million followers and has resulted in sales of more than $6 million.

Collaboration

Create rich profiles and reputation systems to encourage people to help each other.

People work together in flow when they connect with each other as people.

How do I fix this

problem?Let me tell you how!

Dell Support Community

Source: http://en.community.dell.com

User driven support community to increase customer satisfaction and drive down support costs.

Community

Build and nurture a community platform to host your customers, partners, employees, and evangelists.

Communities come together around a shared social object: a lifestyle, cause or passion.

I love my car!

I love travel!

I love road trips!

Dell Digital Nomad

Source: http://www.digitalnomads.com/

Community built around the idea of being a digital nomad.

Targeted at highly mobile laptop users.

Dell Take Your Own Path

Source: http://takeyourownpath.com

Community where users shared inspiring stories of entrepreneurship.

Driven by the Dell SME team.

Now replicated internationally.

Collective Intelligence

Observe their behavior, ask for their ideas, recognize and reward them for their contribution.

Customers, employees and partners can give you new ideas and insights.

Here’s how we

can make it better!

It worked! Thank you!

Here’s an

idea! !

User driven ideation community to listen to customer’s ideas on product improvement and new product development.

Dell Ideastorm

Source: http://ideastorm.com/

Internal ideation platform to enable Dell’s worldwide community of more than 80,000 employees to post and discuss ideas on topics ranging from product innovation to company HR policies.

Dell Employee Storm

Source: http://thesocialworkplace.com/featured/1558/

Decoding Employee Communities

External Community: Microsoft

Source: http://www.microspotting.com and http://microsoftjobsblog.com

Microsoft uses Jobsblog to connect potential employees with mentors and Microspotting to share interesting stories about employees.

People vs. Documents

DocumentsWorkspacesFile-sharingRule-driven

PeopleProfiles Activity streamsEmergent

1. Enterprise micro blogging platforms

YammerSocialCast

3. Collaboration platforms

SocialTextCynapseCubetreeRemindo

2. Community platforms

JiveSalesforceChatter

4. Document sharing platforms

MS Sharepoint

The ideal platform needs to offer the right balance between structured workspaces and emergent discovery.

Some enterprise collaboration platforms are people-centric, others are documents-centric.

Yammer

Source: http://yammer.com

Enterprise micro-blogging platform with profiles, groups, networking and file-sharing.

60,000 customers including Sungard, Avaya, Deloitte, Xerox, Alcatel Lucent, AMD.

SocialCast

Source: http://socialcast.com

Enterprise collaboration platform with profiles, groups, networking, micro-blogging and activity streams.

Integration with Outlook and SharePoint.

Remindo

Source: http://remindo.com

Enterprise collaboration and project management platform with, micro blogging, activity streams, instant messaging, file sharing, task lists and client extranet.

Cubetree

Source: http://cubetree.com/

Enterprise collaboration and project management platform with, micro blogging, activity streams, wikis, blogs, groups, polls, file sharing and task lists.

Cynapse

Source: http://cyn.in

Full-featured enterprise collaboration platform with profiles, groups, networking, micro-blogging, activity streams, file sharing, blogs, wikis, events and calendars.

Jive

Source: http://www.jivesoftware.com

Industry standard full-featured community and enterprise collaboration platform.

Connects employee communities with partner communities and customer communities.

Chatter Collaboration Cloud

Source: http://salesforce.com/in/chatter/apps/

Full-featured social networking platform for the enterprise.

Integration with Twitter and Facebook.

Integration with Salesforce Sales Cloud and Service Cloud solutions and Force.com apps.

SocialText

Source: http://socialtext.com

Full-featured enterprise collaboration platform with profiles, groups, networking, micro-blogging, activity streams, blogs, wikis and spreadsheets.

Integration with SharePoint and Lotus Connections.

SocialText @ Angel.com

Source: http://www.socialtext.net/ivrwiki

IVR and call center solutions company Angel.com uses SocialText to create a public community of customers, partners, and others who may want to join in the conversation about IVR Technology.

SocialText @ Davies

Source: http://socialtext.com/customers/casestudy_davies.php

Public affairs and crisis communications firm Davies uses SocialText to connect specialized practice groups that need to work across multiple offices and time zones in order to service clients nationally.

SocialText @ Emergent Solutions

Source: http://socialtext.com/customers/casestudy_emergent.php

Leadership and strategy consulting firm Emergent Solutions’ 65 global consultants use SocialText to collaborate on client projects and share knowledge with each other.

Socialtext @ FONA

http://www.socialtext.com/customers/casestudy_fona.php

Food flavor design and manufacturing company FONA uses SocialText to run an intranet where employees collaborate for project management and knowledge sharing and a self-serve extranet to serve their customers.

SocialText @ SickKids

Source: http://socialtext.com/customers/casestudy_sickkids.php

The Hospital For Sick Children (also called SickKids) uses SocialText for capacity building amongst clinicians, hosting symposiums, and collaboratively writing books.

SocialText @ McGraw-Hill

Source: http://slideshare.net/ross/web-20-goes-to-work-at-mcgraw-hill

Publishing firm McGraw-Hill uses SocialText for managing projects, inducting new recruits and running reverse mentorship programs.

SocialText @ 2020 Social

Source: http://www.socialtext.net/2020social

As a niche consulting firm, 2020 Social uses SocialText to collaborate on client projects and for internal knowledge sharing and capacity building.

About 2020 Social

Who Are We

Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown

Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’

Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell

Strategy & Marketing

Strategy & Marketing

Organizational Development

Kaushal SardaConsultantCapgemini CRM, UhurooFounder

Enterprise Collaboration

What We Do

We build and nurture online communities for clients

and drive loyalty and advocacy.

to connect with customers, partners and employees

catalyze collaboration and innovation

Our Competency Areas

Engage(Retainer)

Plan (Project)

Build (Project)

Content

Conversations

Contests

Research

Strategy

Workshops

Communities

Social apps

Social APIs

Our Practice Areas

Collaboration platforms

Coaching

Communities of interest

Contests

Communities of practice

Content aggregation

Business to Consumer

Business to Business

Employees & Partners

Our Solutions

Engage(Retainer)

Plan (Project)

Build (Project)

ContentConversationsContests

ResearchStrategyWorkshops

CommunitiesSocial appsSocial APIs

Business to Consumer

Business to Business

Employees & Partners

ContestsCommunities of interest

LithiumDrupal

Content aggregation

Communities of practice

LithiumDrupal

CoachingCollaboration platforms

SocialText

Ask Us How2020social.com | [email protected]| @2020social

[email protected]@gauravonomics

[email protected]@gautamghosh

[email protected]@evansdave

[email protected]@ksarda