decoding digital week 1: digital leadership

www.symphony3.com 1

Decoding Digital

Week One: Digital Leadership

www.symphony3.com 2

Introduction

Ryan Smith

Digital Consultant

Symphony3

Fergal Coleman

Director

Symphony3

Andrea Halliday

Stakeholder & Marketing Coordinator

Business Victoria Online

www.symphony3.com 3

About the Decoding Digital program

• The program aims to help small and medium Victorian businesses develop the digital skills and foundations to ensure future profitability and success

• We want to make you aware of:

– The major trends facing Victorian businesses now and in the future

– The most important digital and ICT considerations for your business

– Why it is important and why it matters for you

• To help you on your journey we will be providing you with:

– Simple explanations of digital technologies available

– Easy steps and takeaways to get you started

– Case studies and examples of other Victorian businesses

– Interactive webinars, Google Hangout Q&A sessions and ongoing social media interaction

www.symphony3.com 4

How to engage with us by webinar

We want you to get the most out of the program by asking questions, giving your feedback, telling us your stories and participating in opinion polls.

• Chat box

– How to communicate with the chat box

• Polls

– How to participate with polls

• Twitter

– We will be answering questions during the session on Twitter. Contact us directly at @Symphony3Think and/or use the hashtag #DigitalVic

www.symphony3.com 5

Where to contact us - #DigitalVic

• We will be answering questions every Friday via YouTube/Twitter/Google Hangouts

• Tweet us directly @Symphony3Think or use #DigitalVic in your tweet (not case sensitive!)

• Post questions on Facebook:

– Business Victoria page

– Symphony3 Page

www.symphony3.com 6

Webinar Schedule

Week One: Digital Leadership (May 7)

Week Two: Building the right digital foundations (May 14)

Week Three: Understanding your customer (May 21)

Week Four: How to generate brand awareness and position your products and

services evaluation (May 28)

Week Five: Ecommerce – making it easy for your customers to buy online (June 4)

Week Six: How to support your customers online (June 11)

Week Seven: How to engage your customers and create loyal advocates (June 18)

Week Eight: Tying it all together – Developing your digital strategy(June 25)

www.symphony3.com 7

Today’s Session: Digital Leadership

1. What is a digital leader?

2. Why is digital leadership important?

3. The most important digital trends in 2014 and beyond

4. Cost of engaging in the digital economy

5. Victorian case studies

6. Week One Resources

7. Have your say

8. Coming up…

www.symphony3.com 8

Your existing needs

Digital Diagnostic: http://decodingdigital.symphony3.com/

• Assess your business’s digital readiness on two fronts:

– Use of digital technologies

– Adaption of business strategy

Why?

Understand whether your immediate focus should be on strategy or technology.

http://diagnostic.symphony3.com/




www.symphony3.com 9

Diagnostic results so far…

Understanding of future customer needs 5.76

Understanding of what the business needs to look like in the future

5.71

How to deliver to the customer: Business model and processes

5.94

How to deliver to the customer: Our people 5.58

How to deliver to the customer: IT Infrastructure 5.64

How to deliver to the customer: Data 5.37

www.symphony3.com 10

What are your customers going to want in the future?

• You


What is a digital leader?


Why is Digital Leadership Important?

• Digital leaders are more profitable across every industry (Cap Gemini)

• Customer expectations have changed – they are digital natives

• Customer service no longer happens face-to-face only

• Mobile penetration

• Super-fast broadband

• Low barriers to entry – are you ready for the competition?

• Digital Disruption (see next slide)


Why Is Digital Leadership Important?

Deloitte: Digital Disruption Map – short fuse, big bang


Your Business strategy

• Should you be doing things differently?


Your Business Strategy

www..oscarwylee.com.au


Key trends in 2014 and beyond

1. Mobile

2. The Maker Movement

3. Collaborative Consumption (the sharing economy)

4. Data

5. Social

6. Cloud

7. eCommerce


Mobile - the multi-screen customer


3D Printing

“Our core markets are education, small business and consumers.”“3D printing can economically make objects that would otherwise require an expensive assembly line to produce”“Experts predict that 3D printers will one day be as commonplace as computers, with one in almost every home.”Read more: http://www.smh.com.au/business/a-new-dimension-in-print-making-20140425-379mg.html#ixzz308yAPBRb

http://www.smh.com.au/business/a-new-dimension-in-print-making-20140425-379mg.html#ixzz308yAPBRb






The Sharing Economy


Open Data - City of Melbourne


Where do customers get advice?


Cloud

• Enormous cost and convenience savings are available via cloud technology

• Access all your business processes from anywhere


eCommerce

• eCommerce is not just for big business

• The Asia-Pacific has leapfrogged North America to become the world’s largest eCommerce market (emarketer Feb 2014)

• Klaus Goods


Cost to you?

• The good news is that most digital technology services are very affordable or free!

• Free/affordable website tools: Wordpress, Wix, Weebly, Shopify, Tumblr etc

• Free data/analytics tools: Google Analytics, Facebook Insights, data.vic, ABS Data, Government data (e.g Melbourne City Council)

• Free cloud tools: Dropbox, Box, Google Docs, Gmail, Skydrive

• Free social tools: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Hootsuite, TweetDeck, Klout


Bridge Road Brewers

bridgeroadbrewers.com.au


Bridge Road Brewers

• Website highly integrated with social media platforms

• Listed on thee online directories/information portals

• Posting across social media profiles using Tweetdeck

• Monitor online keywords for mentions of Beechworth and the brewery

• Beer labels include Facebook , Twitter and Website URL

• Beer is sold online from the website

• Google AdWords used to increase online traffic for people looking to purchase beer online

• Listed on TripAdvisor and monitoring reviews


Walsh Media

http://www.schoolactivities.com.au/

• Walsh Media transitioned from a traditional magazine producer to a multi-media publishing house with the use of digital technologies

• All publications now available in digital format

• Adaption is the key to ongoing success


Walsh Media


Week One Resources

A follow-up worksheet will be emailed to all participants to guide you through today’s top 5 takeaways:

1. Complete the digital diagnostic for your business: http://decodingdigital.symphony3.com/

2. Digital SWOT Analysis Worksheet

3. The Business Model Canvas

– We will provide you with a ‘business model canvas’ in the follow-up email

– Using some of the themes we’ve covered today, begin to think about how digital will impact and change your business model

– We will learn more about business models in the digital economy next week

We will be discussing some of today’s topics in more detail over the next seven weeks

http://decodingdigital.symphony3.com/




Weekly Q&A

Every Friday 12:30 – 1pm

YouTube / Google Hangout Q&A session

Send us your questions before Friday to have them answered!

Tweet your questions with the hashtag: #DigitalVic

Tweet us: @Symphony3Think

Facebook us: https://www.facebook.com/Symphony3

Snapchat us at: Symphony3Think

Email us : [email protected]

https://www.facebook.com/Symphony3

https://www.facebook.com/Symphony3


Next Week: Building the right digital foundation

Same time next week!

Wednesday May 14: 12:30-1:30pm