DeCo2U

IZYAN SHAFAWATI BINTI ABD HALIM 2008761091SYUHAIRAH MOHD SHAHA 2008570637

FARAHDILA WATI MOHD KHAMDE KHUZAINI 2008342701

BUSINESS MODEL

ONLINE INTERIOR DESIGN SERVICE

Deco2u - Introduction

Deco2u - Introduction

The design of a home living space is becoming more important each time consumers realize how much their environment influences their mood and productivity of work.

Deco2u brings together the talent of experienced interior designers with the benefits of online shopping to help clients in designing & furnishing their dream home.

 

Deco2u - Introduction

(cont.)

Deco2u - Introduction

(cont.)How does it works?InterestedCustomer

Order onlineFill in particulars

Deco2u provides Quotation*subject to

change

Client Agrees

Deco2u provides interior design service

(through website)

Deco2u features 3 design conceptsBaliEnglishModern

Site Visit

$ Deposit paid to Deco2u

Revised Quotation

Proceed to deliver to Clients Home

$ Full Payment paid to Deco2u

Deco2u - Background

Deco2u - BackgroundFounded in 2010, Deco2U Sdn Bhd, operating from the heart of Kuala Lumpur is an

Interior Design Group in Malaysia that offers design solutions with the concept of Bali, Modern and English. 

1.Bali Concept - Natural material & colours to set a tone which a theme and colour palette that will invoke a feeling of being in a natural environment can be achieved

 2. Modern Concept – carefree & functional. Uses materials like glass, metal, chrome and composites. The shapes tend to be very angular, less carving, decoration, or complex details. Surfaces are typically very smooth and flow in an even line from one end of the piece to the other.

3. English Concept – requires a darker colour scheme for the floors, while walls will make use of patterns particularly floral patterns, which are used on drapes, cushions and table coverings. Wallpaper is used with darker colours and floral patterns. Furniture Wood is the material & sofas and chairs are comfortable with coverings of velvet or leather.

Deco2u - Background

(cont.)

Deco2u - Background

(cont.)Deco2u Services :Develop the design brief and space plan into a design layout

Select and provide options for supply items to be included to the projects

Coordinate with the project management team

Delivery & Installation

Client’s Benefit :Space Planning

Material

Time

• Budget 

Deco2u - ObjectiveDeco2u - Objective

“Imagination is our Power”The objective of Deco2u is to meet client’s satisfaction in designing their

home. Since clients are the ones implementing the design, their final satisfaction is ultimately up to them.

With a tagline of “Imagination is our Power”, Deco2u’s responsibility is to take the client's design goals and utilize the skills and resources of Deco2u to exceed the client's expectations for service, value, functionality, and beauty.

Deco2u - Mission & Vision

Deco2u - Mission & Vision 

Mission: Deco2u’s mission is to satisfy the clients need and expectation of interior design service through online. Clients will have the convenience make their own design choices by just a few clicks away through Deco2u website.

 

Vision: Deco2u strives to create a strong niche for the most talented and

visionary interior design professionals in Malaysia, to elevate the profession to the level it warrants, and to lead the way for the next generation of interior design innovators through its online interior design service.

Deco2u - Value Proposition

Deco2u - Value Proposition 

Have time to do all the things they've been

putting off because they won't be worrying about

decorating their house anymore 

Money and time will not be spent on the

unnecessary

Utilizing the expertise from the professionals

to meet client’s expectation

Have a home you can be proud of

Deco2u - Revenue Model

Deco2u - Revenue Model 

Cost to start the business Design, development, and hosting of Deco2u web site as well as

computer, appropriate software, a printer, a scanner, and a digital

camera 

Income From sales of product and services provided.

Additional Income- Recommend manufacturers/ supplier to advertise their

products at Deco2u website- Get special rate of products from supplier and

manufacturer

Deco2u - Competitive Environment

Deco2u - Competitive Environment 

Other interior designer in Kuala

Lumpur and Klang Valley

Element Design 

Client Budget –

Spend the money to other products

Deco2u - Market Opportunity

Deco2u - Market Opportunity

 

 

Market Analysis

Market SegmentationNew Home Construction

Interior Design of Existing Home

Deco2u - Competitive Advantage

Deco2u - Competitive Advantage Limited number of online interior design services

provided for clients in Kuala Lumpur and Klang Valley

To collaborate with the existing property developers in

providing client choices of interior decoration for their newly

bought homes.

Specific focused concept to offer

Provides three main concepts includes Bali, English and

Modern.

Larger resource area in website

Website will have a rich resource area where users can surf

the web for ideas, tips, and tools to help them decide what they

would like to have done to their home.

Deco2u - Market Strategy

Deco2u - Market StrategySales Strategy

New Home Construction/ Remodelling Projects To build a strong professional relationship with the dominant builders/remodelers in

Kuala Lumpur and Klang Valley area such as Sime Darby Property, MK Land and SP Setia.

Plan to collaborate with SP Setia to market the services as SP Setia is one of the top developers in Malaysia.

Online Marketing Techniques Set up a Facebook page and grow fans.

Provide great content in the form of photos, video and text.

To participate in appropriate Facebook groups.

Experimenting with targeted Facebook Advertising.

Setup a LinkedIn account to provide exposure to corporate clients and participate in relevant LinkedIn groups and answers.

 Developing a comprehensive affiliate or associate program with fellow industry partners such as wall and floor covering manufacturers and distributors to increase the awareness interior design services.

To develop a sponsored listing campaign to bid on appropriate keyword phrases with the popular search engine.

 Participate in local mail lists, blogs, social media groups, and discussion forums related to interior design, remodelling, and decorating in order to create awareness.

 Develop podcast and videos related to interior design for Deco2u site - offers the opportunity for visitors to subscribe to our updates via email or your RSS feed.

 Organize a reciprocal linking arrangement and advertise with regional distributors of decorating and construction supply.

Deco2u - Organizational Development

Deco2u - Organizational Development Skills needed

Interior design skills, qualifications, and experience Basic Web publishing skills would be a bonus Adobe Photoshop or other image-editing software CAD (computer aided design) Good marketing skill

Number of employees needed to start Consists of three founders that will lead a team of a total

of 5 professional staffs consisting of• Interior Designer• Space Planner• Quantity Surveyor• Project Manager • Graphic-Multi Media Designer

Deco2u - Management

Team

Deco2u - Management

Team

DeCo2UVisit us at

http://www.seetrustudio.com/projects/deco2u/