decker bullock sir advantage brochure

Only One True International Real Estate Brand | 1

In a Time of Global Communications

and Global Markets,There is Only One True

International Real Estate Brand

Karen Z. Hardesty415.265.3344

[email protected]

2 | Only One True International Real Estate Brand

S U P E R I O R L O C A L P R E S E N C E



Our Superior Local Presence. Decker Bullock Sotheby’s International

Realty offers the premier real estate

experience in Marin and the greater

San Francisco Bay area. We have listed

and sold the pre-eminent properties

in our market for more than 20 years,

connecting our sellers with qualified

buyers from our local area and around

the world.



We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:

• The premiere brand in Luxury Real Estate

• More countries served, nearly 600 offices

• More listings at all price points

• Greater volume of luxury properties

• More impressions on major websites like nytimes.com and wsj.com

• More buyer traffic on sothebysrealty.com

U N P R E C E D E N T E D G LO B A L R E AC H



50

40

30

20

10

0

No. of Countries

Decker BullockSotheby’s

InternationalRealty

Christies—Pacific Union

LuxuryPortfolio—Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

Based on Office Search March 23, 2012


HIGHER WEB TRAFFIC


HIGHER WEB TRAFFIC

Total Unique Visitors – approx. 3,850,000

Average Monthly Visits – approx. 462,000

Total Visits – approx. 5,550,000

Average Minutes per Visit – approx. 12:45

Total Pageviews – approx. 50,753,000

Average Monthly Pageviews – approx. 4,230,000

Visitors from Outside the US – approx. 38%

50,000

40,000

70,000

60,000

30,000

20,000

10,000

0

Unique Visitors per MonthWeb Traffic


InternationalRealty

Pacific Union Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com


Source:A representative viewfrom compete.com


ACHIEVING THE HIGHEST PRICESFOR OUR CLIENT’S HOMES

The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s International Realty. Our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.


$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

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$1,400,000

$1,600,000

$1,800,000

$2,000,000

DeckerBullock

SIR

FirstMarinRealty

PacificUnion

AlainPinel

FrankHoward

Allen

McGuireRE

ColdwellBanker

RE

Bradley RE

ReMaxGold

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$960

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ACHIEVING THE HIGHEST PRICESFOR OUR CLIENT’S HOMES

Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012



InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

27,276

12,030

6,476

DOMINATING THE MARKET UNDER $3 MILLION

In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 4 times the number of listings as christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11



InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2,2002,189

1,781

1,341

DOMINATING THE MARKET FROM $3–5 MILLION

In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.




InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

100

200

300

400

500

600

700

800

900

1,000

1,100

1,200

1,300

1,400

1,5001,481

969 963

DOMINATING THE MARKET FROM $5 –10 MILLION

In Marin County less than 1% of homes sold are between $5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.




InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com


luxuryportfolio.com

0

100

200

300

400

500

600

700

800

746

572

422

DEFINING THE MARKET OVER $10 MILLION

In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacific Union’s marketing a ssociation) and nearly double the number of listings on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association).



COMPREHENSIVE LISTING DISTRIBUTION

Our sellers can receive a property report with information on the view-ing and inquiry statistics on the major websites for their individual property.

Our qualified properties are distributed to major listing websites online such as: • Trulia • Zillow• Realtor.com • Yahoo• Wall Street Journal


HIGHEST ONLINE VISIBILITY


High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere.

• WSJ.com is estimated to deliver over 13 million impressions in 2012

• NYTimes.com is estimated to deliver 300 million impressions in 2012

• BBC.com is estimated to deliver 74 million impressions in 2012

22 | Only One True International Real Estate Brand22 | Only One True International Real Estate Brand


FOCUS ON PHOTOGRAPHY

High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.


YOUTUBE.COM/SOTHEBYSREALTY

At 3 Billion Views Per Day,YouTube is:

• #1 video site

• 2nd largest search engine

• 3rd largest website in the world

• 60% of all video uploads are on YouTube

• 48 hours of video uploaded every minute

Visit us at youtube.com/sothebysrealty


• If Facebook was a country it would be the 3rd largest country in the world.

• 1 Billion tweets are posted each week on Twitter

• A new member joins LinkedIn every second


Bring Something to the Conversation

Our Sotheby’s International Realty Facebook Fan and Twitter Pages have grown to include thousands of fans and followers from all over the globe who have joined in the conversation about the unique homes, extraordinary lives and lifestyles we represent. Facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.

SOCIAL MEDIA


SOTHEBY’S AUCTIONS

Over 200 years of marketing the world’s most valuable possessions.

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.

This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world.

EXTRAORDINARY OFFICES

Locations in 592 Cities Around the World—Now Open in Ross Valley!

Southern Marin Office

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Office

211 Second St.

Sausalito, CA 94965

415.331.9000

Belvedere - Tiburon Office

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Ross Valley Office

189 Sir Francis Drake Blvd.

Greenbrae, CA 94904

415.461.7200


• Licensed Broker• Member of Marin Platinum Group & Top Agent Network• Member of Haute Living Real Estate Network• Member of MAR Governmental Affairs Committee

We are delighted to welcome Karen Z. Hardesty

to our new Ross Valley office at 189 Sir Francis Drake Boulevard in Greenbrae.

“I am proud to be associated with Decker Bullock Sotheby’s International Realty, as it provides the strongest platform from which to represent my clients on a Local, National and International level.”

Decker Bullock Sotheby’s International [email protected]

415.265.3344

Sotheby’s International Realty offers the best global exposure in the world. If you would like to know more, contact Heidi Pay at 415.384.4008 or [email protected]

Extraordinary Properties

require Extraordinary Agents


KAREN Z. HARDESTY

Decker Bullock

Sotheby’s International Realty


Greenbrae, California 94904

415.265.3344

[email protected]

DRE#: 00684137

Karen Z. Hardesty has been a top producer in residential real estate

sales since 1979. She has represented clients in their real estate transac-

tions in Newport Beach, where she began her real estate career, and in

the San Francisco Bay area where she has lived since 1982. Her belief in

the value of home ownership has benefitted her clients through many

years of fluctuating markets with results that reinforce her ability to

analyze the market and how individual properties will hold up during

down cycles. It is not surprising that Karen’s clients return to her again

and again to handle their real estate transactions.

Prior to working in real estate, Karen worked for Walt Disney

Productions, both at Disneyland and the Disney Studios in Burbank.

She was in charge of handling VIP tours and worked directly with Walt

Disney on special projects. She also worked with the head of Guest

Relations at CBS on various projects. During this time she honed her

skills in personal interaction and negotiation. After leaving the Disney

organization she worked in the securities industry at Dean Witter.

She then married and when she had her two children started her

own photography business in order to have a more flexible schedule.

Photography continues to be a passion and has helped train her eye and

enhance her ability to evaluate properties and their potential.

Karen was drawn to her profession because she believes in real estate.

Through the years she has seen over and over how it not only provides

the luxury and warmth of a home for her clients but is also, if purchased

wisely, the best financial investment over the long term. She has the

experience of working through many real estate cycles and this has only

strengthened her beliefs in the value of real estate.

A California native, Karen currently resides in Marin County, California

and is involved in philanthropy benefitting children in need and our

veterans of the wars in Iraq and Afghanistan. She also counsels cancer

patients. She feels strongly about giving back and focusing on the needs

of others.


Presented by

Southern Marin Office

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Office

211 Second St.

Sausalito, CA 94965

415.331.9000

Ross Valley Office


Greenbrae, CA 94904

415.461.7200

Belvedere - Tiburon Office

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Karen Z. Hardesty415.265.3344

[email protected]

decker bullock sir advantage brochure

Documents

luxury real estate

premier real estate

p r e s e n c e2

comu n p r e c e d e

premiere brand

r e ac h4

total visits

highest pricesfor